Social Media Manager

About Digitas Germany

Digitas is one of the largest digital agencies in Germany and part of the international Digitas network within the Publicis Groupe, a leading global communications provider. Over 550 experts in Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne, and Munich leverage the power of connections to achieve a positive impact through expertise in marketing and technology. The goal is to increase brand relevance in a fragmented digital world, make marketing more effective, and accelerate business growth.

#ImpactIsOurOutput

For our clients, we deliver everything needed today: consulting, creation, UX, content, social, performance, CRM, commerce, and data, as well as platforms, IT & software development.

Your Role as a Social Media Manager

We are looking for a Social Media Manager (m/f/d) to support our team in Hamburg.

Responsibilities

• Plan and manage social media campaigns and always-on communication for national and international clients.
• Develop cross-channel strategies (Meta, TikTok, LinkedIn, etc.) and implement them with teams from content, design, community management, paid media, and data.
• Create and coordinate editorial plans and oversee the production of social media content.
• Analyze target audiences, trends, and platform developments, and integrate these insights into your work.
• Undertake project management tasks, coordinate internal processes, and ensure the smooth execution of campaigns.
• Analyze campaign performance, create reports, and derive data-based optimization measures.
• Act as a point of contact for clients, presenting concepts and results clearly and convincingly.
• Support the development and coaching of junior team members.
• Depending on the project, also work on communication measures for institutional or socially relevant topics where clear and responsible communication is particularly important.

Qualifications

• 2-4 years of professional experience in Social Media Management, ideally in an agency or with major brands.
• A completed degree in Marketing, Communications, Business, Media Management, or a comparable qualification – understanding digital brand management is important to us.
• Ideally, you have already managed projects involving institutional communication or socially relevant topics.
• Proficient use of tools such as Emplifi, Sprinklr, Meta Ads Manager, or TikTok Ads Manager.
• Good knowledge of project management – you plan processes, coordinate internal teams, and ensure projects are completed on time and efficiently.
• Experience in creating strategies, reports, and performance analyses, combined with a good sense for content.
• Understanding of digital brand management, paid mechanics, and social KPIs.
• Independent, structured way of working with a hands-on mentality.
• Very good German and English language skills.
• Team spirit, openness, and a desire to develop further.

What We Offer

• Hybrid Work: A balanced and flexible arrangement with two mobile workdays per week.
• Open Culture: We foster an open culture where diversity, tolerance, and respectful interaction are lived daily.
• Growth Opportunities: We offer real perspectives for your continuous development and expertise enhancement through an international and growing learning platform.
• Flexibility: Whether you want to work part-time or need flexible working hours, we will find an individual arrangement.
• Well-being: We want you to feel completely comfortable with us, offering team events, cultural initiatives, agency parties, and numerous well-being offers.
• Individual Support: Our Employee Assistance Program provides individual advice and support in all life situations.

Does this sound good to you? Great! And – pssst! – even if you don't meet all the qualifications, dare to apply! We look forward to your application, showing us what you can do, what you want to learn, what salary you expect, and when you can start with us.

Furthermore: People with disabilities are always welcome and will be given preference if equally qualified.

We look forward to hearing from you!

Key skills/competency

• Social Media Strategy
• Campaign Management
• Content Creation
• Community Management
• Paid Social Media
• Performance Analysis
• Reporting
• Client Communication
• Project Management
• Digital Brand Management