Copywriter

About Digitas Germany

Digitas is one of the largest German digital agencies and part of the international Digitas network within the Publicis Groupe, a world leader in communications. Over 550 experts in Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne, and Munich leverage the power of connections, utilizing expertise in marketing and technology to create a positive impact. Our goal is to increase brand relevance in a fragmented digital world, make marketing more effective, and accelerate business growth.

#ImpactIsOurOutput

Job Opening

To support our team, we are looking for a Copywriter (m/f/d) at our Hamburg location.

You will independently develop texts and concepts for digital performance measures in the telecommunications industry. You will translate strategic campaign goals into attention-grabbing, data-optimized communication that measurably generates clicks, conversions, or activations.

Job Description

• Independent development of text and copy concepts for digital channels (Social, SEA, Display, Email, App)
• Optimization and testing of existing campaign messages
• Creation of variants for A/B tests and iterations
• Ensuring brand and tonality consistency across all digital channels
• Coordination with Art Direction, Strategy, Consulting, and Data/Performance teams
• Presentation of text ideas internally and occasionally to the client

Qualifications

• Completed university degree, vocational training in Communication, Journalism, Marketing, or comparable knowledge
• Several years of experience in performance/digital marketing
• Excellent feel for brand management and data-driven impact
• Experience in testing, versioning, and optimization
• Team-oriented, strong conceptual skills, implementation-oriented
• Experience in the telecommunications sector is a plus
• Excellent German and English language skills, both written and spoken, complete your profile

Additional Information

We work hybrid, with a balanced and flexible split offering two mobile workdays per week. We foster an open culture where diversity, tolerance, and respectful interaction are lived daily. We offer real career perspectives with continuous professional development opportunities supported by an international learning platform. We provide the flexibility you need, whether it's part-time work or flexible hours. We want you to feel completely comfortable here, offering team events, cultural initiatives, agency parties, and numerous well-being programs. Our Employee Assistance Program provides individual advice and support in all life situations.

Sound good? Even if you don't meet all qualifications, don't hesitate to apply! We look forward to your application, showing us what you can do, what you want to learn, your salary expectations, and your earliest start date.

We warmly welcome people with disabilities and give preference to equally qualified candidates.

We look forward to hearing from you!

Key skills/competency

• Copywriter
• Digital Marketing
• Performance Marketing
• Content Creation
• Brand Management
• A/B Testing
• Communication Strategy
• Telecommunications
• German Language
• English Language