Head of Digital & Brand
Digital Leaders Club *Powered by Blu Digital
Job Overview
Who's the hiring manager?
Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.
Job Description
About the Role: Head of Digital & Brand at Digital Leaders Club *Powered by Blu Digital
Are you a strategic marketing leader with a passion for sport and a proven track record in performance marketing? Digital Leaders Club *Powered by Blu Digital, a fast-growing SAAS business based in London, is currently investing heavily in digital channels and seeking their new Head of Digital & Brand. With 99% of the current marketing budget allocated to performance, this is a unique opportunity to refine, scale, and optimise results-driven campaigns while shaping a more holistic brand and CRM strategy moving forward.
In this hands-on leadership role, you’ll drive full-funnel marketing across website, branding, CRM, acquisition, and retention, working closely with product and commercial teams. You’ll own the marketing roadmap, manage agency relationships, and bring data-led thinking to improve ROI and lifetime value. Experience leading digital performance channels (PPC, paid social, SEO), combined with strong analytical capabilities and a passion for delivering measurable results, will be key.
As the business grows, you’ll be instrumental in evolving the marketing mix, helping them build a more balanced approach that includes brand, content, and lifecycle marketing. This is an exciting chance to shape the future of a sport-focused brand with significant backing, a loyal customer base, and the ambition to scale internationally. If you’re ready to take on a strategic leadership role where your work will directly impact growth, Digital Leaders Club *Powered by Blu Digital would love to hear from you.
Key Responsibilities
- Lead and refine performance marketing strategies across PPC, paid social, and SEO channels.
- Develop and implement a holistic brand and CRM strategy.
- Drive full-funnel marketing initiatives covering website, acquisition, and retention.
- Own the marketing roadmap and oversee its execution.
- Manage and optimise external agency relationships.
- Apply data-led insights to improve campaign ROI and customer lifetime value.
- Collaborate closely with product and commercial teams to align marketing efforts.
- Guide the evolution of the marketing mix to include brand, content, and lifecycle marketing.
- Contribute to international scaling efforts for a sport-focused brand.
Key skills/competency
- Performance Marketing
- Brand Strategy
- CRM Strategy
- Digital Acquisition
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click)
- Paid Social Media
- Data Analytics
- ROI Optimization
- Agency Management
How to Get Hired at Digital Leaders Club *Powered by Blu Digital
- Research Digital Leaders Club *Powered by Blu Digital's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor. Understand their SAAS business model and passion for sport.
- Tailor your Head of Digital & Brand resume: Highlight experience in performance marketing, brand strategy, CRM, and scaling digital channels. Quantify achievements in ROI, LTV, and team/agency leadership.
- Prepare for data-driven discussions: Be ready to discuss how you've used analytics to optimize campaigns (PPC, paid social, SEO) and improve ROI. Showcase your data-led decision-making process.
- Showcase strategic thinking: Demonstrate your ability to evolve marketing mixes, build brand equity, and manage full-funnel strategies within a fast-growing SAAS environment.
- Highlight passion for sport: Connect your professional experience to the company's sport focus, illustrating how your leadership can enhance their brand's resonance with a loyal customer base.
Frequently Asked Questions
Find answers to common questions about this job opportunity
Explore similar opportunities that match your background