Digital Content Coordinator
Diesel · Breganze, Veneto, Italy
- On site
- Full-time
- €55,000 / year
- Breganze, Veneto, Italy
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Job highlights
- Coordinate global digital content for Diesel.
- Drive online conversion and engagement strategies.
- Manage editorial projects and customer journeys.
- Utilize data and SEO for content performance.
- Requires fashion experience and Italian fluency.
About the role
Digital Content Coordinator
Diesel HQ, located in Breganze (VI), is seeking a Digital Content Coordinator to join the E-commerce Department. Reporting directly to the Digital Merchandising & Content Manager, this role is crucial for driving online conversion and engagement through strategic digital content initiatives.
Key Responsibilities:
- Coordinate and align digital content initiatives across global and local markets, ensuring consistency with brand guidelines, product strategies, and online channel business goals.
- Plan and execute editorial projects with a strong focus on driving online conversion and engagement.
- Define and develop content guidelines and best practices for Global editorial initiatives.
- Design and optimize end-to-end online customer journeys, particularly for key moments like capsule launches and seasonal campaigns.
- Partner with Merchandising and Marketing teams in the Global Product Editorial Calendar definition, ensuring alignment with Online Channel needs and strategy.
- Conduct competitive benchmarking and trend analysis to identify innovation and continuous improvement opportunities.
- Utilize SEO principles from a content perspective, coordinating external SEO agencies for content strategy and performance alignment.
- Monitor content performance and derive actionable insights to enhance storytelling effectiveness and commercial impact.
- Manage timelines, stakeholders, and deliverables for multiple projects in a fast-paced environment.
Requirements:
- Minimum 5 years of experience in a similar role within a Fashion & Luxury Company.
- Master’s degree in economics, marketing, or a relevant field.
- Proven experience in managing multi-market or global projects.
- Familiarity with e-commerce platforms and content management systems (SFCC Page Designer knowledge is a plus).
- Experience with Adobe Analytics and a data-driven approach (Contentsquare familiarity is a plus).
- Excellent communication and presentation skills.
- Strong passion for the fashion industry and up-to-date knowledge of market trends and competitor strategies in e-commerce.
- Knowledge of UX/UI principles related to e-commerce journeys.
- Good eye for content, images, product shootings, and visual sensibility.
- Excellent organizational skills, attention to detail, and ability to handle multiple projects.
- Fluency in both English and Italian.
Key skills/competency
- Digital Content Coordination
- E-commerce Strategy
- Content Management Systems
- SEO Principles
- Brand Guidelines
- Fashion Industry
- Global Project Management
- Customer Journey Optimization
- Adobe Analytics
- UX/UI Principles
Skills & topics
- Digital Content
- E-commerce
- Fashion
- Luxury
- Content Strategy
- SEO
- Marketing
- Coordinator
- Brand Management
- Retail
How to get hired
- Tailor your resume: Highlight fashion/luxury experience and global project management.
- Showcase digital skills: Emphasize e-commerce, CMS, Adobe Analytics, and SEO.
- Demonstrate passion: Express your strong interest in fashion and Diesel's brand.
- Prepare for interviews: Discuss your experience with multi-market projects and data-driven decisions.
- Highlight language skills: Mention fluency in both English and Italian.
Technical preparation
Familiarize with SFCC and CMS platforms.,Practice using Adobe Analytics for insights.,Study SEO content principles.,Understand UX/UI for e-commerce.
Behavioral questions
Describe managing global projects.,How do you ensure brand consistency?,Discuss a time you improved content performance.,How do you prioritize multiple projects?
Frequently asked questions
- What specific e-commerce platforms does Diesel use for their Digital Content Coordinator role?
- While familiarity with e-commerce platforms and content management systems is required, knowledge of SFCC Page Designer is considered a plus for the Digital Content Coordinator position at Diesel. Candidates are also encouraged to mention any experience with other major platforms.
- How important is knowledge of Adobe Analytics for the Digital Content Coordinator role at Diesel?
- Experience with Adobe Analytics and a data-driven approach to decision-making is a key requirement for the Digital Content Coordinator role. Familiarity with Contentsquare is also considered a plus, indicating a strong emphasis on performance monitoring and insights.
- Does Diesel require fluency in Italian for the Digital Content Coordinator position?
- Yes, fluency in both English and Italian is a requirement for the Digital Content Coordinator role at Diesel's HQ in Breganze, Italy. This ensures effective communication across their global and local teams.
- What kind of fashion industry experience is most relevant for the Digital Content Coordinator at Diesel?
- Diesel seeks at least 5 years of experience in a similar role within a Fashion & Luxury Company. A strong passion for the fashion industry and staying updated on market trends and competitor strategies is also essential.
- Can you provide more details on the 'Global Product Editorial Calendar' for the Digital Content Coordinator role at Diesel?
- The Digital Content Coordinator will partner with Merchandising and Marketing teams to define the Global Product Editorial Calendar. This ensures the alignment of content with product launches, seasonal campaigns, and the overall strategy of the Online Channel.
- What is expected regarding SEO knowledge for the Digital Content Coordinator at Diesel?
- A good understanding of SEO principles from a content perspective is required. The Digital Content Coordinator will guide external SEO agencies to ensure alignment with content strategy and performance goals.
- What does Diesel mean by 'optimizing end-to-end online customer journeys' for the Digital Content Coordinator role?
- This involves designing and improving the entire customer experience on the website, especially during crucial periods like capsule launches and seasonal campaigns, to enhance engagement and drive conversions.