Digital Content Coordinator

Digital Content Coordinator

Diesel HQ, located in Breganze (VI), is seeking a Digital Content Coordinator to join the E-commerce Department. Reporting directly to the Digital Merchandising & Content Manager, this role is crucial for driving online conversion and engagement through strategic digital content initiatives.

Key Responsibilities:

• Coordinate and align digital content initiatives across global and local markets, ensuring consistency with brand guidelines, product strategies, and online channel business goals.
• Plan and execute editorial projects with a strong focus on driving online conversion and engagement.
• Define and develop content guidelines and best practices for Global editorial initiatives.
• Design and optimize end-to-end online customer journeys, particularly for key moments like capsule launches and seasonal campaigns.
• Partner with Merchandising and Marketing teams in the Global Product Editorial Calendar definition, ensuring alignment with Online Channel needs and strategy.
• Conduct competitive benchmarking and trend analysis to identify innovation and continuous improvement opportunities.
• Utilize SEO principles from a content perspective, coordinating external SEO agencies for content strategy and performance alignment.
• Monitor content performance and derive actionable insights to enhance storytelling effectiveness and commercial impact.
• Manage timelines, stakeholders, and deliverables for multiple projects in a fast-paced environment.

Requirements:

• Minimum 5 years of experience in a similar role within a Fashion & Luxury Company.
• Master’s degree in economics, marketing, or a relevant field.
• Proven experience in managing multi-market or global projects.
• Familiarity with e-commerce platforms and content management systems (SFCC Page Designer knowledge is a plus).
• Experience with Adobe Analytics and a data-driven approach (Contentsquare familiarity is a plus).
• Excellent communication and presentation skills.
• Strong passion for the fashion industry and up-to-date knowledge of market trends and competitor strategies in e-commerce.
• Knowledge of UX/UI principles related to e-commerce journeys.
• Good eye for content, images, product shootings, and visual sensibility.
• Excellent organizational skills, attention to detail, and ability to handle multiple projects.
• Fluency in both English and Italian.

Key skills/competency

• Digital Content Coordination
• E-commerce Strategy
• Content Management Systems
• SEO Principles
• Brand Guidelines
• Fashion Industry
• Global Project Management
• Customer Journey Optimization
• Adobe Analytics
• UX/UI Principles