Content Creator

Overview

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

This Content Creator role is essential for developing engaging visual content across various social media platforms, supporting DICK'S Sporting Goods' mission to inspire athletes.

Job Duties and Responsibilities

As a Content Creator, you will be responsible for bringing creative visions to life through dynamic video and still content.

• Assist in concepting, shooting, and producing creative content (video and stills) for use on various social media platforms.
• Ensure that each assigned project meets brand standards and aligns with current social trends.
• Apply graphic design best practices into social-specific content creation.
• Build photoshoot plans and attend photoshoots and events to capture engaging content.
• Edit and enhance existing content to improve engagement and SEO performance.
• Analyze content performance metrics and adjust strategies accordingly.

Cross Functional Teammates

Collaboration is key to our success. You will work closely with multiple teams to achieve campaign goals.

• Collaborate with Brand Marketing, Media, and Creative teams to brainstorm and execute creative campaigns.
• Collaborate with external creative agencies for content shooting and editing.
• Work with paid media specialists/strategists on platform best practices to maximize reach and impact.

Industry Trends

Staying ahead of the curve is vital in the fast-paced world of digital content. Your role will involve continuous learning and adaptation.

• Dedicate time to researching trends and new opportunities, as well as popular styles of editing and filming.
• Stay up-to-date with industry trends and incorporate them into content strategies.

Education

Beyond creating, you will also serve as a valuable resource and educator within the creative team.

• Be a resource on the creative team that other teammates go to for guidance and inspiration.
• Educate creative and social teams on new ways of shooting and editing content.

Qualifications

To succeed as a Content Creator, you will need a strong creative background and hands-on experience with digital tools.

• Bachelor's Degree (BA or BS) in Graphic Design, Marketing, Communications, or a related field.
• 1-3 years of experience in content creation.
• Proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, After Effects, and Adobe Premiere.
• Experience with mobile editing tools like CapCut, TikTok, and Instagram editing suites.
• Must have a strong portfolio for review showcasing your creative work.
• Ability to travel to events and photoshoots as required.
• Demonstrates efficient work procedures, self-starter mentality, and proactive approach.
• Possesses a strong eye for design and keen attention to detail.
• Understands various social channels including TikTok, Instagram, Facebook, Twitter, Snapchat, and Pinterest.
• Excellent communication skills for problem-solving and collaboration with team members.

Key skills/competency

• Video Production
• Photo Production
• Social Media Content
• Adobe Creative Suite
• Graphic Design
• Content Strategy
• SEO Optimization
• Trend Research
• Cross-functional Collaboration
• Digital Marketing