Social Performance Lead
Diageo · New York, NY
- On site
- Contract
- $120,000 / year
- New York, NY
Job highlights
- Lead social media for Diageo's beer and liquor brands.
- Implement global social media operating model.
- Drive brand consistency and optimize performance.
- Collaborate with global and regional teams.
- Measure, report, and improve social media results.
About the role
About the Opportunity
Diageo is seeking a Social Performance Lead to drive social media strategies and amplify brand presence. This temporary role offers career flexibility and the chance to work on high-profile projects within the world's leading premium drinks company. You will be employed by Magnit Global, our Managed Service Provider, not directly by Diageo.
About Diageo
Diageo, established in 1997, is a global leader in beverage alcohol with an exceptional portfolio of over 200 brands, including iconic names like Johnnie Walker, Smirnoff, Baileys, and Guinness. The company is committed to growth through brand investment and strategic acquisitions, operating with a strong foundation of five core values: Passion for consumers and customers, Pride in what we do, Courage to be the best, Freedom to succeed, and Valuing each other.
About The Marketing Function
The Marketing team at Diageo is responsible for building and nurturing beloved brands. They focus on creating meaningful connections with consumers globally, leveraging a deep understanding of consumer behaviors, trends, and technologies. The team champions diversity and challenges stereotypes through innovative advertising and marketing campaigns.
About The Role
This Social Performance Lead role is central to Diageo's ambition to become a digital-first organization. You will play a crucial part in developing and executing social media strategies to enhance brand engagement and drive growth, with social media being the primary channel for community engagement at scale. The goal is to create world-class digital experiences across all touchpoints to win with the next generation of consumers.
Purpose Of The Role
The Global Category Social Manager will spearhead social media initiatives for Diageo's Beer and Liquor brands. Key responsibilities include implementing the social media operating model, ensuring brand consistency, optimizing performance, and maintaining compliance with marketing standards. You will collaborate with global, regional, and local teams to scale successful initiatives, optimize investments, and mitigate risks, while setting brand social strategy and enabling platform diversification.
Role Responsibilities
- Define and implement global social media best practices and operational standards for Beer and Liquor categories.
- Identify opportunities for efficiency and performance improvements within the social media operating model.
- Ensure all digital assets comply with social media marketing standards.
- Partner with markets and agencies to increase adoption of social media tools and strategies, ensuring content is social-first and data-driven.
- Foster a community of practice for sharing insights and enhancing social media understanding.
- Set and govern brand guardrails for consistency across social channels.
- Optimize brand visibility on social platforms for share of voice and within shopper journeys.
- Measure, report on, and drive continuous improvements in social media performance.
Skills Required
- Minimum 7 years of experience in social media and marketing, preferably in CPG or beverage alcohol.
- Strong knowledge of the digital ecosystem and ability to engage diverse stakeholders.
- Excellent communication skills, adept at simplifying complex information.
- Proven ability to manage multiple projects with meticulous attention to detail.
- Strong influencer with effective communication skills for senior audiences and cross-functional teams.
- Energetic, results-driven, and collaborative team player comfortable in fast-paced environments.
- Strong focus on performance and a track record of using data to inform decisions and strategy.
Work Environment and Culture
Diageo values flexibility, inclusivity, and diversity. They encourage candidates to discuss their needs for flexibility to support wellbeing and work-life balance. The company is committed to creating an inclusive culture where everyone feels valued and can belong, celebrating differences in gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, and mindsets.
Key skills/competency
- Social Media Strategy
- Marketing Performance
- Digital Ecosystem
- Brand Management
- Consumer Insight
- Data-Driven Decision Making
- Cross-Functional Collaboration
- Influencer Marketing
- Content Strategy
- CPG Marketing
Skills & topics
- Social Media Marketing
- Performance Marketing
- Digital Marketing
- Brand Management
- Marketing Strategy
- CPG Marketing
- Beverage Alcohol Marketing
- Social Media Strategy
- Content Strategy
- Marketing Analytics
How to get hired
- Tailor your resume: Highlight your 7+ years of social media and marketing experience, emphasizing CPG or beverage alcohol sector successes. Quantify your achievements in driving brand performance and optimizing social media strategies.
- Showcase digital expertise: Demonstrate a strong understanding of the digital ecosystem and your ability to engage diverse platforms and stakeholders. Provide examples of successful influencer collaborations and data-driven decision-making.
- Emphasize collaboration and communication: Detail your experience in managing multiple projects, leading cross-functional teams, and simplifying complex information for senior audiences. Highlight your energetic and results-driven approach.
- Prepare for behavioral questions: Be ready to discuss how you foster communities of practice, manage brand guardrails, and adapt to fast-paced environments. Prepare examples that showcase your problem-solving skills and consumer-centric approach.
- Research Diageo's culture: Understand their values (Passion, Pride, Courage, Freedom, Valuing each other) and their commitment to digital transformation and inclusivity. Align your application and interview responses with these principles.
Technical preparation
Behavioral questions
Frequently asked questions
- Is this a direct employment opportunity with Diageo?
- No, this is a temporary work opportunity. You will be employed by Magnit Global, our Managed Service Provider, who handles our temporary contract hiring. You will not be directly employed by Diageo.
- What is the minimum experience required for the Social Performance Lead role at Diageo?
- The role requires a minimum of 7 years of experience in social media and marketing, with a preference for experience in the CPG or beverage alcohol sectors.
- What are the core responsibilities of the Social Performance Lead?
- The core responsibilities include defining and implementing social media best practices, optimizing performance, ensuring compliance, partnering with markets and agencies, fostering a community of practice, and measuring/reporting on social media results for Diageo's beer and liquor brands.
- How does Diageo approach flexibility for temporary contractors?
- Diageo values flexibility and encourages candidates to discuss what flexibility means to them. They aim to support wellbeing and work-life balance for all team members, including temporary contractors.
- What kind of brands will I be working with as a Social Performance Lead at Diageo?
- You will be working with Diageo's extensive portfolio of premium drinks brands, including iconic names such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness.
- How important is data in this Social Performance Lead role?
- Data is crucial. The role requires a strong focus on performance and a proven track record of using data to inform decision-making and strategy to optimize social media efforts for Diageo's brands.
- What are Diageo's core values, and how do they relate to this role?
- Diageo's core values are Passion, Pride, Courage, Freedom, and Valuing each other. These values underpin how the company operates and are integral to building strong brands and fostering an inclusive culture, which the Social Performance Lead will embody and promote.