Brand Activation Ambassador

About Us

With over 200 brands sold in nearly 180 countries, Diageo is the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.

About The Function

Our Sales team loves forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. Operating across different markets, channels, and areas of expertise, you’ll use your curiosity and passion to make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

We’re continuing to strengthen how we show up in the On Trade across the country, significantly expanding our field teams and investing in many new Business Development Executive and Activation roles. These roles play a key part in bringing our brands to life, building strong customer partnerships, and delivering consistently in-market.

About The Role: Brand Activation Ambassador

The Brand Activation Ambassador leads activation and drives Diageo’s rate of sale across a territory’s most strategic On Trade customers. This role delivers compelling activations through menus, POS, takeovers, training, and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.

Role Responsibilities

• Bring Diageo brands to life through engaging in-outlet activations such as menus, displays, and events.
• Build strong, trusted relationships with key On Trade customers in your territory.
• Work closely with Commercial teams to grow sales and brand visibility.
• Train and inspire venue teams to deliver great brand experiences to consumers.
• Spot new opportunities in outlets and adapt plans based on what works best.

What’s in it for you?

You’ll have real ownership of your territory, exposure to iconic brands, and the chance to grow your career through hands-on projects, learning opportunities, and close collaboration with experienced commercial leaders.

Experience / Skills Required

• Experience in hospitality, brand activation, sales, or a customer-facing role.
• A genuine passion for brands and creating engaging consumer experiences.
• Strong relationship-building and communication skills.
• The confidence to influence others and bring ideas to life.
• The ability to run your time well and work towards clear targets.
• A full, valid driving licence and the ability to travel across the territory.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Key skills/competency

• Brand Activation
• Sales Growth
• Customer Relationship Management
• On-Trade Channel
• Consumer Engagement
• Event Management
• Commercial Partnership
• Training & Development
• Market Opportunity Spotting
• Time Management