Assistant Brand Manager, Baileys

@ Diageo

About Diageo

Diageo, established in 1997 with a legacy built on historic industry giants, is a global leader in beverage alcohol with over 200 brands including Baileys. The company is known for its diverse portfolio and strong market presence.

Role Dimensions

The Marketing team crafts engaging connections and storytelling for some of the world’s most loved brands. As Assistant Brand Manager, Baileys, you will safeguard the brand's legacy and drive growth through innovative strategies.

About the Role

This creative and passionate role demands a positive can-do attitude, strong teamwork skills, and a thorough ownership of brand strategy and execution. Candidates will be responsible for brand planning, budgeting, social media and media executions, agency management, performance monitoring, and internal engagement.

Role Responsibilities

• Brand Planning & Budgeting: Lead the budgeting process in alignment with finance and team members.
• Social & Media Execution: Oversee social media and media plan execution, including experiential strategies.
• Agency Management: Manage relationships with creative, media, and experiential agencies.
• Performance Monitoring: Track brand performance and share actionable insights.
• Internal Engagement: Drive advocacy for Baileys within commercial teams during key selling periods.
• Project Leadership: Own and lead Baileys projects in a TTL environment with guidance.

Key Skills/Competency

• Brand Strategy
• Budgeting
• Social Media
• Agency Management
• Performance Monitoring
• Team Collaboration
• Creative Storytelling
• Marketing Execution
• Internal Engagement
• Project Leadership

Flexible Working & Diversity

Diageo champions flexibility and inclusivity. The company offers tailored working arrangements and an inclusive culture that values diversity and personal identity.