Senior Expert Media Monitoring and Analytics

Senior Expert Media Monitoring and Analytics at DHL

DHL Group's Corporate Communications protects and strengthens the company's reputation through proactive and reactive global communication. A data-driven approach to communication measurement is a central success factor in this endeavor. In this senior role, you will consolidate daily media coverage (traditional & social media) for executive leadership, derive analytical decisions from media data, and advance media monitoring with Generative AI.

Key Responsibilities

• Daily curation of external media coverage (regarding DHL Group) for morning briefings.
• Strict, time-critical quality control of agency-provided morning coverage based on corporate priorities (relevance, completeness, correct coding).
• Organization and dispatch of briefings to selected corporate representatives, including the CEO and entire Executive Board.
• Presentation of current media coverage in the morning round to international communication experts as a basis for press work.
• Independent management of the external media agency in ongoing operations.
• Analytics & Insights: Create well-founded analyses of media coverage based on collected media analysis data (e.g., tonality, share of voice), supplemented by reach/impact metrics (e.g., potential visibility, influence) as a basis for strategic decisions by the Head of Corporate Communications to maintain/build reputation and for the external positioning of selected corporate representatives.
• Thematic support regarding defined growth areas of the Group with the help of internal and external media analyses.
• Early Warning System: Identification and continuous monitoring of relevant media (traditional & digital) for rapid dissemination of potentially reputation-critical reporting to the right stakeholders within the company.
• KPI Definition & Ad-hoc Reports: Development of meaningful KPIs and creation of precise management reports for exposed corporate representatives.
• Media Research: Conduct media research – possibly in collaboration with the corporate archive – to provide reliable media content.
• Innovation with Generative AI: Continuous (further) development of options for data collection and media analysis; global agency management, evaluation of external proposals, and introduction of own concepts.
• Enablement: Conception and introduction of self-service access for communicators, including user training and advice on interpreting and evaluating the collected data.

Required Qualifications and Skills

Professional Requirements:

• Completed university degree (Business/Economics/Communication Sciences or comparable fields of study).
• Several years of professional experience in related fields of media analysis, BI/Data Analytics, or communication measurement, ideally in international companies/organizations.
• Experience in conducting complex data analyses and preparing analytical results for management, especially in complex communication topics.
• Basic understanding of media channels and their interactions between traditional media (print & online) and social media.
• Very good user knowledge of Microsoft Office, especially Excel and PowerPoint.
• Very good German and English language skills, both written and spoken.

Personal Requirements:

• Strong analytical and conceptual skills.
• Willingness to discover and apply new approaches and technologies in media monitoring and analytics in the medium and long term.
• Independent and structured working style with high quality standards.
• Confident communication & presentation skills, at all levels up to the Executive Board.
• Strong team and cooperation skills, high (temporal) flexibility, and resilience.

Benefits

• Flexibility: We offer up to 3 days/week of location-flexible work, plus flexible working hours without core time. Regulations may vary depending on the task and role.
• Well-Being: Fun, team spirit, and health are crucial factors. Therefore, the Group offers various health and preventive care programs, a company doctor, and the FC Deutsche Post. Here, employees exercise together or exchange ideas.
• Family-Friendliness: The compatibility of family and career has many facets, such as childcare, caring for relatives, etc. We support this, for example, through nurseries or daycare places and the care and recreation scheme.
• Mobility: We not only move letters or packages but also our employees through offers such as company bikes, job tickets, and, if applicable, a company car.
• Location: The Post Campus connects people from more than 60 countries. The Post Tower is easily accessible by car, public transport, and bicycle. To facilitate everyday work, the campus offers parking, a post office, a café, a canteen, and much more.
• Onboarding: Individual induction, training-on-the-job, networking, an own Certified program, etc., are the cornerstone for a successful start at DHL Group.
• Further Training Opportunities: We offer numerous training opportunities through comprehensive training landscapes, junior programs, coaching, etc.
• Social Engagement: Through global corporate programs, we improve the educational and career opportunities of young people and are involved in disaster management at airports. We also participate in local environmental protection and aid projects initiated voluntarily by employees.
• What else is there? Company pension scheme, social counseling, inclusion counseling, cleaning service, insurance cooperation, company discounts, events, sabbaticals, and much more!

About DHL Group

Without the commitment, creativity, and expertise of our employees worldwide, DHL Group's success would not be possible. Get to know us and become part of our team.

Application Process

Apply now with your complete documents and stating your salary expectations via the application button.

Further information can be found at de.dpdhl.jobs. For initial personal contact and questions, Sven Rötzel is available at sven.roetzel@dhl.com or 0228-189-52128.

We look forward to your application. PEOPLE CONNECTING. LIVES IMPROVING.

*At DHL Group, applications from all people are welcome - regardless of age, gender, origin, religion, or physical characteristics.

Key skills/competency

• Media Monitoring
• Media Analytics
• Reputation Management
• Data Analysis
• Generative AI
• Communication Strategy
• KPI Definition
• Stakeholder Communication
• Crisis Communication
• Microsoft Office Suite