Paid Media Strategist
@ Designity

Hybrid
$55,000
Hybrid
Full Time
Posted 5 days ago

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XXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX****** @designity.com
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Job Details

Job Overview

The Paid Media Strategist at Designity will drive lead generation, brand awareness and revenue growth through data-driven paid media campaigns. This hybrid role involves managing both Designity’s internal paid media efforts and supporting strategic client campaigns across industries.

Primary Responsibilities

  • Develop and execute paid media strategies across Google Ads, LinkedIn Ads, Meta, Reddit, X, programmatic advertising, and emerging channels.
  • Create and optimize ad copy and creatives to boost engagement and conversions.
  • Collaborate with the marketing team to align paid campaigns with organic growth strategies.
  • Conduct A/B testing to refine audience targeting, messaging, and bidding strategies.
  • Monitor key performance metrics and optimize campaigns for maximum ROAS.
  • Manage ad budgets efficiently and implement retargeting strategies to engage high-intent prospects.
  • Support Account-Based Marketing (ABM) with personalized, hyper-targeted ad campaigns.

Requirements

  • 5+ years in paid media, PPC or performance marketing for B2B and B2C brands.
  • Proven success in lead generation and pipeline acceleration.
  • Expertise in Google Ads, LinkedIn Ads and paid social strategies.
  • Strong understanding of conversion tracking, attribution models and performance analytics.
  • Experience using AI tools for campaign performance and audience targeting.
  • Experience with CRM platforms like HubSpot and Salesforce and marketing automation tools.

About Designity

Designity is a Creative-as-a-Service (CaaS) platform that offers a scalable alternative to traditional agencies. Its unique model connects clients with the top 3% of US-based creative and marketing talent. Clients such as Calendly, Kung Fu Tea, and Marriott Hotels rely on Designity for reliable and high-impact creative collaboration.

Benefits

  • Remote work within a full-time virtual office environment.
  • Flexible PTO and company holidays.
  • Professional growth opportunities and ongoing training.
  • Dedicated focus times to boost productivity and creativity.

Application Process

Please apply through Designity Careers. Qualified candidates will be contacted within 2-3 weeks. Do not follow up on your application.

Key skills/competency

  • Paid Media
  • PPC
  • Lead Generation
  • Google Ads
  • LinkedIn Ads
  • AI Optimization
  • Conversion Tracking
  • Budget Management
  • A/B Testing
  • Campaign Strategy
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How to Get Hired at Designity

🎯 Tips for Getting Hired

  • Customize your resume: Emphasize paid media and AI tools experience.
  • Research Designity: Understand its CaaS model and client base.
  • Showcase analytics: Highlight measurable performance improvements.
  • Prepare case studies: Demonstrate successful campaign strategies.
  • Practice interview insights: Review industry-specific questions.

📝 Interview Preparation Advice

Technical Preparation

Study Google Ads best practices.
Practice LinkedIn and Meta campaigns.
Learn AI ad optimization tools.
Review conversion tracking analytics.

Behavioral Questions

Describe a challenging campaign project.
Explain managing tight budgets effectively.
Share collaboration successes with teams.
Discuss problem-solving under pressure.

Frequently Asked Questions