Paid Media Strategist
@ Designity

Hybrid
$60,000
Hybrid
Full Time
Posted 13 hours ago

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XXXXXXXXXX XXXXXXXXXXXXX XXXXXX******* @designity.com
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Job Details

About Paid Media Strategist at Designity

As our Paid Media Strategist, you will drive lead generation, brand awareness, and revenue growth through data-driven paid media campaigns. This hybrid role involves managing Designity’s own paid media initiatives as well as supporting strategic client campaigns across various industries.

Primary Responsibilities

  • Develop and execute high-impact paid media strategies across channels including Google Ads, LinkedIn Ads, Meta, Reddit, X, programmatic advertising and emerging paid channels.
  • Create and optimize ad copy and creatives to improve engagement and conversion.
  • Collaborate with the marketing team to integrate paid campaigns with organic growth strategies.
  • Conduct A/B testing to refine audience targeting, messaging, and bidding strategies.
  • Monitor key performance metrics and allocate ad budgets efficiently for maximum ROAS.
  • Utilize AI-powered tools for audience targeting, bid automation, and ad creative optimization.
  • Implement retargeting strategies and support Account-Based Marketing (ABM) campaigns.

Requirements

  • 5+ years experience in paid media, PPC, or performance marketing (B2B and B2C).
  • Proven success in lead generation and pipeline acceleration.
  • Expertise in Google Ads, LinkedIn Ads, and paid social strategies.
  • Strong understanding of conversion tracking, attribution models, and performance analytics.
  • Experience using AI tools, CRM platforms (HubSpot, Salesforce) and marketing automation tools.

Compensation & Benefits

Remuneration package: 50-60k+ USD/year. Enjoy a full-time remote work environment, flexible PTO and holidays, dedicated focus times, professional growth opportunities, and ongoing training.

How to Apply

Complete the application process at Designity Careers. Please do NOT follow up on your application as qualified candidates will be contacted within 2-3 weeks.

Key skills/competency

  • Paid Media
  • PPC
  • Lead Generation
  • Google Ads
  • LinkedIn Ads
  • Programmatic
  • AI Tools
  • Conversion Tracking
  • Ad Optimization
  • ABM
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How to Get Hired at Designity

🎯 Tips for Getting Hired

  • Research Designity's culture: Study mission, values, news, and reviews.
  • Customize your resume: Highlight paid media successes and tools.
  • Tailor your cover letter: Address campaign strategies and ROAS improvement.
  • Prepare for technical questions: Review AI tools and PPC metrics.
  • Practice interview insights: Emphasize collaboration and data results.

📝 Interview Preparation Advice

Technical Preparation

Review Google Ads certification content.
Practice A/B testing case studies.
Study AI-powered advertising tools.
Analyze campaign performance metrics.

Behavioral Questions

Describe teamwork in past campaigns.
Share conflict resolution experiences.
Explain handling campaign failures.
Discuss prioritizing multiple projects.

Frequently Asked Questions