Performance Strategist

@ Dentsu

About Performance Strategist at dentsu

Dentsu is a global agency network in marketing and advertising, founded in 1901 in Tokyo and present in more than 145 countries. The role supports colleagues and clients with digital performance strategies, focusing on Paid Search and Social in national and international campaigns.

Your Responsibilities

You will serve as the primary contact for internal consulting and clients in digital performance. You will:

• Create recommendations for digital performance channels based on client briefings.
• Prepare and present customer and new business presentations.
• Perform account audits and analysis to improve performance, keeping key metrics and budgets in check.
• Identify new opportunities via market and competitor analyses.
• Manage Paid Search and Paid Social campaigns from conception to evaluation.
• Collaborate with external partners (Google, Bing, Facebook, Twitter, Amazon) and internal teams.
• Contribute innovative ideas based on emerging digital trends.

Your Skills

Requirements include solid experience in SEA (or Paid Social/E-Commerce), an understanding of online, performance, search and display advertising, and digital marketing tools (including AI, GA4, and sistrix). A background in business, economics, media, or related fields is expected along with strong analytical, presentation, and communication skills. Fluency in English and proficiency in MS Office are essential.

What dentsu Offers

The benefits include:

• Social Impact: Additional volunteering days.
• Mental Health & Wellness days and programs.
• Sustainability with CO₂-neutral offices.
• Career development via an in-house academy and learning allowance.
• Corporate benefits and a company pension plan.
• Workation options and flexible work arrangements (home office or office in various cities).
• Additional perks like daily fruit, coffee, and friendly office dogs.
• Diversity, Equity & Inclusion at the heart of the culture.

Key skills/competency

• Digital Strategy
• Performance Marketing
• Paid Search
• Paid Social
• Account Auditing
• Market Analysis
• Presentation Skills
• Communication
• Analytical Thinking
• Client Management