Copywriter

Copywriter - Dentsu Creative

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.

Key Responsibilities:

• Drafts narratives, scripts, storyboards, annotations, and treatments.
• Expresses ideas with clarity, ensuring they are on brand, on message, and targeted to the audience.
• Presents ideas to the internal team.
• Comprehends and understands brand continuity, brand guidelines, and brand positioning.
• Creatively supports the effective use of technology and its applications to solve business problems.
• Contributes work to pitches.
• Drives, defines, and provides feedback on the quality of briefs, regular reviews, feedback channels, creative quality, and collaboration.
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
• Supports the execution of creative concepts together with an Art Director at the direction of the Creative Director.

Key skills/competency:

• Copywriting
• Content Creation
• Brand Messaging
• Creative Strategy
• Storytelling
• Scriptwriting
• Brand Guidelines
• Creative Concept Development
• Client Pitches
• Consumer Experience