Copywriter (Social, Brand, Experience, Content)
dentsu · Gurugram, Haryana, India
- On site
- Full-time
- $70,000 / year
- Gurugram, Haryana, India
Job highlights
- Write copy for various creative channels.
- Develop brand voice and messaging.
- Collaborate with art directors and creative leads.
- Support client pitches and creative execution.
- Ensure brand consistency across all touchpoints.
About the role
Copywriter - Dentsu Creative
The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.
Key Responsibilities:
- Drafts narratives, scripts, storyboards, annotations, and treatments.
- Expresses ideas with clarity, ensuring they are on brand, on message, and targeted to the audience.
- Presents ideas to the internal team.
- Comprehends and understands brand continuity, brand guidelines, and brand positioning.
- Creatively supports the effective use of technology and its applications to solve business problems.
- Contributes work to pitches.
- Drives, defines, and provides feedback on the quality of briefs, regular reviews, feedback channels, creative quality, and collaboration.
- Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
- Supports the execution of creative concepts together with an Art Director at the direction of the Creative Director.
Key skills/competency:
- Copywriting
- Content Creation
- Brand Messaging
- Creative Strategy
- Storytelling
- Scriptwriting
- Brand Guidelines
- Creative Concept Development
- Client Pitches
- Consumer Experience
Skills & topics
- Copywriter
- Content Writer
- Brand Copywriter
- Creative Copywriter
- Copywriting
- Content Creation
- Brand Messaging
- Creative Strategy
- Scriptwriting
- Storytelling
- Gurugram Jobs
- Dentsu Creative
- Advertising Copywriter
How to get hired
- Tailor your resume: Highlight copywriting experience, creative campaigns, and brand voice development relevant to Dentsu Creative.
- Showcase your portfolio: Include diverse examples of short-form and long-form copy, scripts, and brand narratives.
- Understand Dentsu's work: Research their recent campaigns and brand philosophy to align your application.
- Prepare for creative interviews: Be ready to discuss your conceptual thinking and how you develop brand tonality.
Technical preparation
Master brand voice and tone.,Practice writing for different formats.,Develop narrative and scriptwriting skills.,Study advertising and branding principles.
Behavioral questions
How do you adapt copy to different audiences?,Describe a time you clarified complex ideas.,How do you handle creative feedback?,Showcase your brand continuity approach.
Frequently asked questions
- What kind of projects can I expect as a Copywriter at Dentsu Creative?
- As a Copywriter at Dentsu Creative, you will work on a variety of projects including drafting narratives, scripts, storyboards, and annotations. You'll also develop copy for different consumer touchpoints, ensuring it aligns with brand guidelines and messaging for client campaigns.
- How important is understanding brand guidelines for this Copywriter role?
- Understanding and adhering to brand continuity, guidelines, and positioning is crucial for this Copywriter role. Your copy must consistently reflect the established brand tonality and messaging across all creative channels.
- What is the collaboration like for a Copywriter at Dentsu?
- You will collaborate closely with Art Directors and senior team members, including Directors. The role involves presenting ideas internally, contributing to pitches, and ensuring creative concepts are executed effectively as a team.
- Does this Copywriter position involve client interaction?
- While primarily focused on internal creative development, your work supports client pitches and campaigns. You'll contribute to ensuring ideas are on-message and targeted to specific audiences, which indirectly serves client needs.
- How can I best prepare my portfolio for a Copywriter application at Dentsu?
- Your portfolio should showcase a range of your copywriting skills, including examples of short-form and long-form copy, narrative development, and brand tonality expression. Highlight projects where you demonstrated creativity and strategic thinking in aligning copy with brand objectives.