Senior Content Designer

Senior Content Designer at Delta Air Lines

At Delta, our Digital Experience team is the driving force behind shaping cohesive and engaging digital interactions. We are committed to human-centered design to address the dynamic needs of today’s users while advancing future possibilities. We are inviting top-tier talent to join us in creating exceptional digital experiences for our customers and employees.

As Senior Content Designer, you’ll collaborate with a wide variety of cross-functional stakeholders to develop and manage content that supports users in their travel journey across delta.com and the Fly Delta app. This role is crucial in ensuring that our content aligns with both business objectives and user needs, driving positive customer sentiment and engagement.

The ideal candidate will have a strong background in UX content strategy, demonstrating the ability to think critically about the end-to-end user journey while leveraging research and analytics. Experience writing clear, user-centric copy is essential, along with the ability to articulate design decisions and communicate the value of strategic content development.

Responsibilities

• Conduct discovery and identify needs and opportunities to improve the user journey through information on our digital channels.
• Collaborate with cross-functional teams, including UX design, product owners, user research and analytics to build cohesive and effective content strategies.
• Create and maintain content guidelines, standards and processes to ensure consistency and quality across all digital platforms.
• Lead UX writing efforts on designated projects, crafting clear and concise content.
• Create inclusive narratives across the product experience that support user engagement and satisfaction.
• Articulate design decisions and present content design strategies to stakeholders, incorporating feedback and making necessary adjustments.
• Partner with cross-divisional communications and writing teams to align on strategic channel approach and advocate for UX content best practices.
• Provide expert consultation on customer journey flows, site navigation, and information architecture to optimize the user experience across our digital channels.
• Analyze content performance metrics to demonstrate success through data and continuously improve strategy.
• Support colleagues on the content team on large-scale or complex initiatives as needed.
• Ensure digital content meets accessibility standards to provide an inclusive experience for all customers.
• Stay up-to-date with industry trends and best practices in digital content strategy and UX writing.

Minimum Qualifications

• Minimum of 5+ years of experience developing content for digital product experiences (website and/or applications).
• Minimum 3+ years of experience leading content strategy or design initiatives across cross-functional teams.
• Strong understanding of UX principles and experience adapting design systems into content deliverables.
• Experience partnering with UX research and leveraging analytics to make data-driven content decisions.
• Excellent communication and presentation skills, with the ability to synthesize input from various stakeholders and articulate content design decisions to executive leadership.
• Demonstrated ability to develop and build exceptional digital experiences that drive positive customer sentiment.
• Consistently prioritizes safety and security of self, others, and personal data.
• Embraces diverse people, thinking, and styles.
• Possesses a high school diploma, GED, or high school equivalency.
• Is at least 18 years of age and has authorization to work in the United States.

Preferred Qualifications

• Degree in Human-Computer Interaction, UX Design, Journalism, Marketing, or a related field preferred.
• Experience working in a highly matrixed environment is a plus.

Benefits And Perks To Help You Keep Climbing

Our culture is rooted in a shared dedication to living our values – Care, Integrity, Resilience and Servant Leadership – every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:

• Competitive salary, industry-leading profit sharing program, and performance incentives.
• 401(k) with generous company contributions up to 9%.
• New hires are eligible for up to 2-weeks of vacation. This is earned for use in the following vacation year (April 1 – March 31). In addition to vacation, new hires are eligible for up to 56 hours of paid personal time within a 12-month period.
• 10 paid holidays per calendar year.
• Birthing parents are eligible for 12-weeks of paid maternity/parental leave. Non-birthing parents are eligible for 2-weeks of paid parental leave.
• Comprehensive health benefits including medical, dental, vision, short/long term disability and life insurance benefits.
• Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages.
• Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health.
• Domestic and International space-available flight privileges for employees and eligible family members.
• Career development programs to achieve your long-term career goals.
• World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint.
• Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies.
• Recognition rewards and awards through the platform Unstoppable Together.
• Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare.

Key skills/competency

• UX content strategy
• User journey mapping
• Digital experiences
• Content guidelines
• UX writing
• Accessibility standards
• Content performance analysis
• Data-driven content decisions
• Cross-functional collaboration
• Information architecture