Global Programmatic Technical Trading Lead
Dell Technologies · Round Rock, TX
- On site
- Full-time
- $220,000 / year
- Round Rock, TX
Job highlights
- Lead global programmatic technology strategy and optimization.
- Drive efficiency, quality, and performance at scale.
- Accountable for global trading standards and SPO.
- Optimize programmatic infrastructure for privacy-first ecosystem.
- Advance AI-driven buying and innovation in programmatic.
About the role
About the Role
We put the same vision into optimizing the online user experience as we do in creating game-changing products. This is where our E-Business professionals come into their own. They are industry experts on emerging technology. They manage the development, implementation and coordination of cutting-edge internet marketing strategies while driving merchandising product placement, pathing, promotion and content to optimize conversion and consideration. The team also leads on campaign management, product launch, online merchandising and end-to-end conversion.
Join us to do the best work of your career and make a profound social impact as a Global Programmatic Technical Trading Lead on our E-Business Team in Round Rock, TX.
What you’ll achieve
The Global Programmatic Technical Trading Lead owns the strategy, governance, and optimization of Dell’s programmatic technology stack, driving efficiency, quality, and performance at scale. This role is accountable for global trading standards and supply path optimization, delivering measurable improvements in cost efficiency, supply quality, and overall media performance. Operating at the intersection of AdTech, Measurement, and Regional Activation teams, the Director defines technical standards, shapes data and signal strategy, and ensures programmatic infrastructure is optimized for a privacy-first, performance-driven ecosystem.
You will lead technical transition, overseeing platform onboarding, campaign and audience migration, and trading setup, ensuring optimized configurations, best practices adoption, and minimal performance disruption during in-housing transition.
You will lead advancements in AI-driven buying and establish a structured test-and-learn agenda to continuously evolve trading approaches and unlock innovation.
Key Responsibilities
- Optimize the global programmatic ecosystem to improve efficiency, transparency, and quality while Institutionalizing trading best practices across regions and DSP platform.
- Lead DSP optimization including templates, frameworks, SSP selection, global settings, integrations & guardrails.
- Lead global supply path optimization (SPO) strategy and partner evaluation.
- Lead optimization of 3rd party vendors and their tools + features including brand safety, measurement & contextual providers.
- Lead discovery of new innovations in the programmatic market and develop business cases, testing frameworks and onboarding plans for integrating these partners.
Essential Requirements
- 10+ years of advanced programmatic experience with deep DSP and auction expertise.
- Strong knowledge of: Supply Path Optimization (SPO) frameworks and fee transparency models, Auction mechanics and bidding algorithm dynamics, AI/ML-based optimization tools within DSPs, and Brand safety, suitability, and verification methodologies.
- Experience evaluating supply quality, DSP overlap, and platform-level performance at scale.
- Proven ability to translate complex technical concepts into scalable operational standards.
- Experience partnering cross-functionally with AdTech, Data Science, and Measurement teams.
Desirable Requirements
- Bachelor’s degree in Marketing, Analytics, Computer Science, Business, or related field.
Key skills/competency
Global Programmatic Technical Trading Lead, Programmatic Trading, DSP Expertise, Auction Mechanics, Supply Path Optimization (SPO), AI/ML Optimization, Brand Safety, AdTech, Data Science, Measurement.
Skills & topics
- Programmatic Trading
- AdTech
- DSP
- Supply Path Optimization
- SPO
- Auction Mechanics
- AI/ML
- Brand Safety
- E-Business
- Marketing Technology
- Dell Technologies
- Round Rock, TX
How to get hired
- Tailor your resume: Highlight programmatic expertise, DSP knowledge, and SPO experience.
- Showcase technical skills: Emphasize auction mechanics, AI/ML tools, and brand safety knowledge.
- Demonstrate cross-functional experience: Mention successful partnerships with AdTech, Data Science, and Measurement teams.
- Prepare for technical questions: Be ready to discuss optimizing programmatic ecosystems and new innovations.
- Understand Dell's mission: Align your application with Dell's commitment to innovation and user experience.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Global Programmatic Technical Trading Lead role at Dell Technologies?
- The Global Programmatic Technical Trading Lead at Dell Technologies focuses on owning the strategy, governance, and optimization of Dell’s programmatic technology stack to drive efficiency, quality, and performance at scale, with a strong emphasis on global trading standards and supply path optimization.
- What are the key technical skills required for this position?
- Key technical skills include deep DSP and auction expertise, strong knowledge of Supply Path Optimization (SPO) frameworks, auction mechanics, AI/ML-based optimization tools within DSPs, and brand safety, suitability, and verification methodologies.
- What experience is needed in supply path optimization (SPO)?
- The role requires significant experience with Supply Path Optimization (SPO) frameworks, understanding fee transparency models, and leading global SPO strategy and partner evaluation to improve cost efficiency and supply quality.
- How does Dell Technologies approach innovation in programmatic trading?
- Dell Technologies actively seeks innovation by leading advancements in AI-driven buying, establishing structured test-and-learn agendas, and discovering new programmatic market innovations to integrate into their technology stack.
- What is the expected level of programmatic experience for this role?
- Candidates are expected to have 10+ years of advanced programmatic experience, with a deep understanding of DSPs and auction dynamics.
- What kind of cross-functional collaboration is involved in this role?
- This role involves significant cross-functional collaboration, particularly partnering with AdTech, Data Science, and Measurement teams to define technical standards and optimize the programmatic infrastructure.
- What is the significance of 'in-housing transition' mentioned in the job description?
- The 'in-housing transition' refers to the process of bringing programmatic capabilities in-house, where this role will lead technical transitions, platform onboarding, and migration to ensure optimized configurations and best practices adoption with minimal disruption.
- Does Dell Technologies offer opportunities for career growth in this role?
- Yes, Dell Technologies emphasizes career growth, stating 'Join us to do the best work of your career' and encouraging team members to grow with 'some of the best minds and most advanced tech in the industry'.