Global Programmatic Technical Trading Lead

About the Role

We put the same vision into optimizing the online user experience as we do in creating game-changing products. This is where our E-Business professionals come into their own. They are industry experts on emerging technology. They manage the development, implementation and coordination of cutting-edge internet marketing strategies while driving merchandising product placement, pathing, promotion and content to optimize conversion and consideration. The team also leads on campaign management, product launch, online merchandising and end-to-end conversion.

Join us to do the best work of your career and make a profound social impact as a Global Programmatic Technical Trading Lead on our E-Business Team in Round Rock, TX.

What you’ll achieve

The Global Programmatic Technical Trading Lead owns the strategy, governance, and optimization of Dell’s programmatic technology stack, driving efficiency, quality, and performance at scale. This role is accountable for global trading standards and supply path optimization, delivering measurable improvements in cost efficiency, supply quality, and overall media performance. Operating at the intersection of AdTech, Measurement, and Regional Activation teams, the Director defines technical standards, shapes data and signal strategy, and ensures programmatic infrastructure is optimized for a privacy-first, performance-driven ecosystem.

You will lead technical transition, overseeing platform onboarding, campaign and audience migration, and trading setup, ensuring optimized configurations, best practices adoption, and minimal performance disruption during in-housing transition.

You will lead advancements in AI-driven buying and establish a structured test-and-learn agenda to continuously evolve trading approaches and unlock innovation.

Key Responsibilities

• Optimize the global programmatic ecosystem to improve efficiency, transparency, and quality while Institutionalizing trading best practices across regions and DSP platform.
• Lead DSP optimization including templates, frameworks, SSP selection, global settings, integrations & guardrails.
• Lead global supply path optimization (SPO) strategy and partner evaluation.
• Lead optimization of 3rd party vendors and their tools + features including brand safety, measurement & contextual providers.
• Lead discovery of new innovations in the programmatic market and develop business cases, testing frameworks and onboarding plans for integrating these partners.

Essential Requirements

• 10+ years of advanced programmatic experience with deep DSP and auction expertise.
• Strong knowledge of: Supply Path Optimization (SPO) frameworks and fee transparency models, Auction mechanics and bidding algorithm dynamics, AI/ML-based optimization tools within DSPs, and Brand safety, suitability, and verification methodologies.
• Experience evaluating supply quality, DSP overlap, and platform-level performance at scale.
• Proven ability to translate complex technical concepts into scalable operational standards.
• Experience partnering cross-functionally with AdTech, Data Science, and Measurement teams.

Desirable Requirements

• Bachelor’s degree in Marketing, Analytics, Computer Science, Business, or related field.

Key skills/competency

Global Programmatic Technical Trading Lead, Programmatic Trading, DSP Expertise, Auction Mechanics, Supply Path Optimization (SPO), AI/ML Optimization, Brand Safety, AdTech, Data Science, Measurement.