Senior Brand & Web Designer

Role Description for Senior Brand & Web Designer

Defense Unicorns is seeking a seasoned Senior Brand & Web Designer with a hybrid skill set across web, social, digital, event, and presentation design. This role requires an individual who excels at translating marketing goals into polished, on-brand visual deliverables.

This senior-level position combines hands-on execution with campaign planning support. You will be responsible for drafting creative briefs, proposing visual directions for various campaigns and initiatives, and owning the creation of approved assets after review with the Creative Director. A key aspect of this role is upholding brand standards while also contributing ideas to refine and evolve the brand expression. Success will be measured by producing accurate, production-ready work that meets business goals, facilitates collaboration, and requires minimal rework.

This is a remote opportunity, offering broad ownership and impact across social, advertising, sales, event, and website functions.

Responsibilities

• Execute design initiatives across our website, social channels, events, reports, and sales collateral, translating project requirements into elegant design solutions.
• Deliver work on a timely and consistent basis, utilizing the most suitable tools for each project based on output and collaboration requirements.
• Uphold a cohesive visual language across brand, marketing, and website efforts, owning the execution of compelling designs and contributing to brand refinement in partnership with the Creative Director.
• Create unique, sub-branded visual styles for specific campaigns, ensuring alignment with the overall brand tone and visual voice.
• Collaborate closely with the Creative Director to establish project and campaign visual direction, fostering a design-led culture focused on clear communication, user experience, and visual impact.
• Gather requirements from stakeholders and translate them into clear, effective design solutions aligned with business priorities.
• Utilize campaign performance data and feedback to refine and improve future design executions.
• Stay abreast of design, technology, and digital marketing trends to proactively evolve our creative strategy and maintain a competitive edge.
• Independently manage complex design projects from brief through final delivery, ensuring accuracy and quality.

The listed responsibilities are not exhaustive; additional responsibilities may be assigned based on evolving organizational needs. We seek a dynamic individual capable of adapting to new responsibilities.

Portfolio Requirements & Preferred Experience and Qualifications

Candidates must demonstrate experience designing robust brand campaigns, with clear examples of:

• Strong execution across multiple formats (website, social, events, decks, ads).
• Experience designing pages and blocks for consumer-facing marketing websites and other brand touchpoints.
• Evolving brand guidelines based on campaign purpose, market fit, and performance data.
• Ability to draft and implement creative direction.
• Creation of stylistically-related sub-branding for campaigns and events.
• Clean production files and meticulous attention to detail.

Core Design Capabilities

• 5+ years of graphic and digital design experience.
• Expert proficiency in design tools such as Adobe Creative Suite, Figma, and Canva.
• Strong layout, typography, and production skills.
• Experience preparing both digital and print-ready files.
• Ability to visually simplify complex or technical content.
• A sophisticated understanding of brand systems, responsive web design, and visual storytelling.

Work Style & Communication

• Experience working fully remote with distributed teams across time zones.
• Reliable, timely communication and documentation.
• Proactive in drafting briefs and proposing direction.
• Comfortable receiving feedback and iterating quickly.
• Excellent visual and verbal communication skills with the ability to articulate design decisions to both technical and non-technical audiences.

Preferred Qualifications (Strong Plus)

• Previous experience designing for technical products with highly-specific audiences.
• Previous experience organizing dense technical information into clear, visually-appealing, and easily-understandable hierarchies.
• Experience creating pages and blocks for WordPress-hosted websites.
• Eagerness to understand the nuances of our products, including OCI registries, container technologies, or package management.

About Defense Unicorns

Defense Unicorns delivers mission value by streamlining software delivery, enabling customers to focus on critical challenges. We envision freedom and security for progress and innovation. Our commitment to this vision and mission-driven customers means prioritizing speed, user experience, and optionality without compromising security. Our team comprises innovators, software engineers, and veterans with extensive experience in federal market technology programs.

What We Do

We create and deliver secure solutions for continuous software integration and delivery. Defense Unicorns consolidates best practices for security pipelines, testing, and deployment automation to meet the high-security requirements of mission owners. Our agnostic solutions foster a robust ecosystem of secure, cloud-native software, facilitating easier integration for enterprise customers within and outside the federal market.

Key skills/competency

• Brand Design
• Web Design
• Graphic Design
• Digital Design
• Adobe Creative Suite
• Figma
• Canva
• Visual Storytelling
• Responsive Web Design
• Campaign Design