Senior Product Marketing Manager, IT

Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams, aiming to unlock global opportunity for every person, team, and business. Built for today's work landscape, Deel integrates HRIS, payroll, compliance, benefits, performance, and equipment management into a single, seamless platform. Utilizing AI-powered tools and a fully owned payroll infrastructure, Deel supports all worker types across 150+ countries, helping businesses scale smarter, faster, and more compliantly.

As one of the largest globally distributed companies, our team of 7,000 operates in over 100 countries, speaks 74 languages, and fosters a connected, dynamic culture that drives continuous learning and innovation for our customers.

Why join Deel?

Deel is the fastest-growing Software as a Service (SaaS) company in history, transforming how global talent connects with world-class companies by breaking down traditional hiring and career opportunity barriers. We are building the infrastructure for the future of work, promoting a more diverse and inclusive global economy. In 2024, Deel processed $11.2 billion in payments to workers in nearly 100 currencies and provided healthcare and benefits in 109 countries, ensuring global worker protection and timely payments.

Our success is recognized through accolades like CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated inclusion in Y Combinator’s top companies list. We maintain a strong average rating of 4.83 from 15,000 reviews across major platforms.

Your journey at Deel will accelerate your career. At the forefront of the global work revolution, you will tackle complex challenges impacting millions of working lives. With Deel's momentum—a $17.3 billion valuation and $1 billion in Annual Recurring Revenue (ARR) in just over five years—you will drive significant impact and develop expertise that establishes you as a sought-after leader in global work transformation.

About The Senior Product Marketing Manager, IT Role

As a Senior Product Marketing Manager, IT at Deel, you will own the go-to-market strategy for a critical segment of Deel’s platform. This role extends beyond mere product launches, involving the definition of product narratives, influencing product direction, enabling Sales and Customer teams, and driving adoption and expansion across our customer base.

You will serve as the connective tissue between Product, Demand Generation, Sales, and Customer Success, translating product capabilities into clear value propositions, robust GTM execution, and measurable business impact.

This is a highly strategic, high-ownership position for a PMM who thrives in fast-paced environments and is adept at shaping both strategy and execution.

What You’ll Do

• Product & Marketing Strategy: Define and drive the long-term product marketing strategy for the Deel IT portfolio, aligning product direction, customer needs, and business priorities. Set clear focus and prioritization across initiatives to ensure momentum and impact. Translate product strategy into a clear GTM roadmap with strong sequencing and ownership.
• Messaging & Positioning: Own the end-to-end narrative for Deel IT, from high-level positioning to detailed product and feature messaging. Define, validate, and evolve messaging that clearly differentiates Deel in the IT market and resonates with buyers, users, and internal teams. Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials.
• Product Launches & Go-To-Market (GTM): Lead GTM strategy and execution for launches, iterations, and expansions. Define target audiences, use cases, value propositions, and launch plans across channels. Partner closely with Product, Demand Gen, and Brand to ensure launches reach the right audience with the right message at the right time.
• Buyer, Customer, Sales & CSM Enablement: Equip Sales and Customer Success teams with clear, consistent, and actionable enablement, including sales narratives, pitch decks, one-pagers, demos, and proof points. Ensure teams deeply understand who the product is for, why it matters, and how to sell, implement, and expand it confidently. Continuously improve enablement based on feedback from the field.
• Acquisition, Cross-Sell and Adoption: Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams on targeted programs, experiments, and cross-sell plays. Activate existing customers through GTM motions tied to real customer needs and usage moments. Influence onboarding, in-app messaging, and lifecycle campaigns to increase product usage and stickiness.
• Performance & Feedback Loop: Run a regular performance loop with Demand Gen to review results and refine messaging, offers, targeting, and GTM plays. Use quantitative data and qualitative insights to continuously improve conversion, adoption, and revenue impact. Bring structured feedback from the field back to Product to help inform roadmap decisions and prioritization.

What We’re Looking For

• 7+ years of experience in Product Marketing within SaaS, ideally in the IT, hardware/software, or device management space.
• Proven experience owning end-to-end go-to-market, including positioning, launches, enablement, and adoption.
• Strong experience partnering closely with Product teams to help shape roadmaps, using customer insights, market signals, and GTM learnings to influence direction and priorities.
• Ability to translate complex, technical products into clear, compelling stories for buyers, users, and internal teams.
• Data-driven mindset, comfortable using metrics and qualitative feedback to guide decisions and optimization.
• Excellent communication, storytelling, and stakeholder management skills.
• Experience working in fast-paced, high-growth, and fully remote environments.
• High ownership mentality, comfortable setting direction, driving alignment, and executing with speed.

Why this role matters

This role is foundational to the success of Deel IT. You’ll help define how the product is understood, positioned, sold, and adopted and directly influence pipeline growth, customer expansion, and product direction. If you’re excited about owning GTM strategy end to end, shaping product narratives, and working cross-functionally to drive real business impact, this role is for you.

Key skills/competency

• Product Marketing
• Go-to-Market (GTM) Strategy
• SaaS Product Management
• IT Solutions Marketing
• Messaging & Positioning
• Sales Enablement
• Customer Adoption
• Cross-Functional Collaboration
• Data-Driven Marketing
• Market Research