Senior Product Marketing Manager

About Deel

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why join Deel?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies. We're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1B in Annual Recurring Revenue (ARR)—you'll drive meaningful impact.

Summary of the Senior Product Marketing Manager Role

As a Senior Product Marketing Manager, you will work collaboratively with the product, sales, design, marketing, and copywriting teams to develop marketing campaigns to increase awareness, retention, and engagement for new and existing products. You will be responsible for developing the product positioning, building go-to-market plans, researching and advocating for customers, and owning the growth strategy for new customer-facing products and features.

Responsibilities

• Identify user needs by deeply understanding our customers and global product functionality to create data-driven insights.
• Drive go-to-market launch strategies, owning value proposition, messaging, positioning, and audience strategy.
• Collaborate with brand and regional marketing teams to create compelling, high-impact campaigns for product adoption, growth, and retention.
• Develop research plans to uncover customer insights, steer the product roadmap, and analyze the competitive landscape.
• Run experiments to test hypotheses and apply analytical rigor to campaigns for informing GTM strategy.
• Deliver campaigns with a strong bias for growth and business impact.

Qualifications

• 3-5 years of work experience in B2B or B2C product, growth, or consumer marketing in a fast-paced environment (preferably hyper-growth global tech).
• Payroll and/or HR software knowledge and marketing experience are a significant plus.
• Extensive experience setting strategic direction and project managing complex go-to-market campaigns requiring cross-functional input.
• Strong track record in consumer marketing and understanding of channels: in-product, digital, PR, and offline activations.
• A product mindset and proven tight collaboration with product teams.
• A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including optional WeWork access.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Key skills/competency

• Product Marketing Strategy
• Go-to-Market (GTM) Planning
• Customer Insights
• Campaign Management
• SaaS Experience
• HR/Payroll Software Knowledge
• Cross-functional Collaboration
• Product Adoption
• Growth Strategy
• Data-driven Marketing