Head of Social

About Deel

Deel is the all-in-one payroll and HR platform for global teams, dedicated to unlocking global opportunity for every person, team, and business. As the fastest-growing Software as a Service (SaaS) company in history, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless, AI-powered platform. Supporting every worker type in over 150 countries, Deel helps businesses scale smarter, faster, and more compliantly. Our globally distributed team of 7,000 spans more than 100 countries, fostering a connected and dynamic culture.

Deel is transforming how global talent connects with world-class companies, breaking down borders in hiring and career opportunities. We are building the infrastructure for the future of work, promoting a diverse and inclusive global economy. With a $17.3 billion valuation and $1 billion in Annual Recurring Revenue (ARR) in just over five years, joining Deel is a career accelerator where you'll drive meaningful impact on millions of people's working lives.

About The Role: Head of Social

We are seeking a Head of Social to significantly elevate Deel's cultural, creative, and strategic presence across social platforms. This is not a traditional corporate social media role; it demands someone who deeply understands internet culture, can engineer viral moments, and will transform social media into a meaningful brand and growth lever. You will own Deel’s global social strategy end-to-end, with the autonomy to build something distinctive and ambitious.

What You’ll Do At Deel

• Own and evolve Deel’s global social strategy across TikTok, Instagram, LinkedIn, and X, defining each platform’s specific role.
• Define and develop an ownable brand voice that is fun, insightful, aspirational, and native to each platform.
• Build and operate a high-velocity content engine, balancing unique cultural moments with a consistent always-on cadence.
• Lead creative partnerships with external agencies and creators to shape the brand.
• Lead and develop a small in-house social team (2–3 people), setting high standards for taste, speed, and execution.
• Utilize social listening, cultural signals, and audience behavior to integrate Deel into relevant real-time conversations.
• Make smart, creative trade-offs, knowing when to take risks and when to protect brand integrity.
• Define success metrics for social and continuously iterate based on performance, engagement, and audience response.

Some Key Qualifications

• Proven experience creating or leading viral, culturally relevant social content.
• Demonstrated ownership of outcomes, not just participation in campaigns.
• Strong understanding of how content and tone should vary by platform.
• Excellent editorial judgment and storytelling instincts.
• Experience working with creators, agencies, and cross-functional partners.
• Ability to clearly articulate why content worked, not just that it did.
• Comfortable operating in fast-moving, ambiguous environments with high autonomy.

Preferred Qualifications

• Built or scaled a brand or audience that people actively follow and engage with.
• Experience in consumer, lifestyle, challenger brands, or high-growth tech environments.
• Created social content that traveled beyond its core audience or category.
• Strong writing instincts and intellectual curiosity.
• A bias toward action, experimentation, and shipping over perfect process.
• A clear point of view on what great social looks like—and the conviction to back it.

Total Rewards

Deel offers fair and competitive pay with scalable benefits, rewards, and perks designed to reflect our commitment to inclusivity and access for all. Benefits include stock grant opportunities (dependent on role, employment status, and location), additional perks based on employment status and country, and the flexibility of remote work with optional WeWork access.

Key skills/competency

• Global Social Strategy
• Viral Content Creation
• Brand Voice Development
• Social Media Management
• Team Leadership
• Social Listening
• Performance Metrics
• Audience Engagement
• Creative Direction
• Cross-functional Collaboration