Head of Social

Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

About The Role: Head of Social

We’re hiring a Head of Social to build a social presence people genuinely want to follow. This role exists to significantly raise the bar on how Deel shows up culturally, creatively, and strategically across social platforms.

This is not a traditional corporate social media role. It’s for someone who deeply understands internet culture, knows how to engineer viral moments, and can turn social into a meaningful brand and growth lever. You’ll own Deel’s global social strategy end to end, with the autonomy to build something distinctive and ambitious.

What You’ll Do At Deel

• Own and evolve Deel’s global social strategy across TikTok, Instagram, LinkedIn, and X, with a clear point of view on the role each platform plays
• Define and develop an ownable brand voice that feels fun, insightful, aspirational, and native to each platform
• Build and operate a high-velocity content engine, balancing one-off cultural moments with a consistent always-on cadence
• Lead creative partnerships with external agencies and creators as collaborators in shaping the brand
• Lead and develop a small in-house social team (2–3 people), setting a high bar for taste, speed, and execution
• Use social listening, cultural signals, and audience behavior to insert Deel into relevant conversations in real time
• Make smart, creative trade-offs, knowing when to take risks and when to protect brand integrity
• Define success metrics for social and continuously iterate based on performance, engagement, and audience response

Some Key Qualifications

• Proven experience creating or leading viral, culturally relevant social content
• Demonstrated ownership of outcomes, not just participation in campaigns
• Strong understanding of how content and tone should vary by platform
• Excellent editorial judgment and storytelling instincts
• Experience working with creators, agencies, and cross-functional partners
• Ability to clearly articulate why content worked, not just that it did
• Comfortable operating in fast-moving, ambiguous environments with high autonomy

We’d especially love to speak with you if you’ve

• Built or scaled a brand or audience that people actively follow and engage with
• Worked in consumer, lifestyle, challenger brands, or high-growth tech environments
• Created social content that travelled beyond its core audience or category
• Strong writing instincts and intellectual curiosity
• A bias toward action, experimentation, and shipping over perfect process
• A point of view on what great social looks like—and the conviction to back it

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at recruiting@deel.com.

As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.

This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Privacy Policy.

For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT; results are available at Ashby, Covey.

Key skills/competency

• Social Media Strategy
• Content Creation
• Viral Marketing
• Brand Voice Development
• Team Leadership
• Social Listening
• Platform Management (TikTok, Instagram, LinkedIn, X)
• Creative Direction
• Performance Analytics
• Internet Culture