Head of Social

About Deel

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

About The Role

We’re hiring a Head of Social to build a social presence people genuinely want to follow. This role exists to significantly raise the bar on how Deel shows up culturally, creatively, and strategically across social platforms. This is not a traditional corporate social media role. It’s for someone who deeply understands internet culture, knows how to engineer viral moments, and can turn social into a meaningful brand and growth lever. You’ll own Deel’s global social strategy end to end, with the autonomy to build something distinctive and ambitious.

What You’ll Do As Head of Social at Deel

• Own and evolve Deel’s global social strategy across TikTok, Instagram, LinkedIn, and X, with a clear point of view on the role each platform plays
• Define and develop an ownable brand voice that feels fun, insightful, aspirational, and native to each platform
• Build and operate a high-velocity content engine, balancing one-off cultural moments with a consistent always-on cadence
• Lead creative partnerships with external agencies and creators as collaborators in shaping the brand
• Lead and develop a small in-house social team (2–3 people), setting a high bar for taste, speed, and execution
• Use social listening, cultural signals, and audience behavior to insert Deel into relevant conversations in real time
• Make smart, creative trade-offs, knowing when to take risks and when to protect brand integrity
• Define success metrics for social and continuously iterate based on performance, engagement, and audience response

Some Key Qualifications

• Proven experience creating or leading viral, culturally relevant social content
• Demonstrated ownership of outcomes, not just participation in campaigns
• Strong understanding of how content and tone should vary by platform
• Excellent editorial judgment and storytelling instincts
• Experience working with creators, agencies, and cross-functional partners
• Ability to clearly articulate why content worked, not just that it did
• Comfortable operating in fast-moving, ambiguous environments with high autonomy

We’d especially love to speak with you if you’ve

• Built or scaled a brand or audience that people actively follow and engage with
• Worked in consumer, lifestyle, challenger brands, or high-growth tech environments
• Created social content that travelled beyond its core audience or category
• Strong writing instincts and intellectual curiosity
• A bias toward action, experimentation, and shipping over perfect process
• A point of view on what great social looks like—and the conviction to back it

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

Key skills/competency

• Social Media Strategy
• Internet Culture
• Viral Content Creation
• Brand Voice Development
• Content Engine Management
• Team Leadership
• Social Listening
• Performance Metrics
• Cross-functional Collaboration
• Digital Storytelling