Global Brand Director, AVESTAN

About DECIEM

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.

We are DECIEM, The Abnormal Beauty Company. We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

About the Role: Global Brand Director, AVESTAN

The Global Brand Director, AVESTAN will lead brand strategy, storytelling, GTM planning, and communications for Deciem’s AVESTAN brand. This is an exciting opportunity to lead the global positioning and unique point of view of the AVESTAN brand. Through considered global expansion, this leader will deliver growth for AVESTAN whilst ensuring that people continue to connect deeply with its founding values & principles. Reporting to DECIEM’s VP Brand, the Global Brand Director, AVESTAN will guide a small dedicated team, and also build cross functional working relationships with the wider DECIEM group. This role will be based in our London office and requires regular global travel to AVESTAN locations around the world.

Key Responsibilities

• Develop and execute the global growth strategy for AVESTAN, inclusive of brand development, product development, and retail expansion
• Act as the brand guardian across all facets of brand and business management, including the overarching brand strategy, social channels, product campaigns, product launches, and key moments
• Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond)
• Maintain, secure, and develop an ownable tone of voice for the brand, and ensure consistency across all AVESTAN touchpoints
• Lead the go-to-market management of brand launches across markets, ensuring sales targets are achieved while remaining on brand equity
• Protect and build upon AVESTAN’s unique brand message and aesthetic through well-crafted and tightly-held values, principles, and design guidelines
• Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams
• Craft launch narratives, key messages, and compelling angles to engage media, influencers, and creators
• Responsible for the entrepreneurial facet of the Brand, identifying sales opportunities and helping to drive them through in the business
• Partner with cross-functional teams including Scientific, Digital, Retail, Supply Chain and Finance to execute tactics that will continue to grow brand equity and identify key areas of opportunity for DECIEM globally
• Work with the Commercial team and support the creation of sell-in material, pitch decks, and beyond. Partner closely in planning and distribution discussions

Qualifications and Skills

• 10+ years experience in Brand Direction, Creative Direction, or Marketing.
• 5+ years of people management experience
• Experience in leading a highly conceptual brand or project
• Significant leadership and vision setting experience
• Experience building and executing effective brand strategies with proven business growth impact
• Leads collaboratively by partnering with others internally and externally to engage multiple stakeholders, foster alignment, gain consensus and influence outcomes
• An obsession with experimental marketing and brand equity building
• A love of the earth, travel, design, culture, and unique experiences

Perks and Benefits at DECIEM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

Our Values and Impact

We are a People first company that lives by our core values to… ✨ Defy Convention. ✨ Make it real. ✨ Play in the grey. ✨ Build Bridges. ✨ Be the rabbit. These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

Sustainability & Social Impact

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth. Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation. In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

Diversity, Equity, and Inclusion

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter. DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.

Ready to Apply?

Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3

Key skills/competency

• Brand Strategy
• Go-to-Market Planning
• Global Expansion
• Storytelling
• Product Development
• Digital Marketing
• Team Leadership
• Brand Equity
• Market Analysis
• Cross-functional Collaboration