SEO Consultant

DealerOn · United States

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Hybrid
Full-time
$57,950 / year
United States

Job highlights

Lead SEO strategy and client communication.
Manage SEO specialists and ensure quality.
Execute SEO tasks like optimizations and content.
Analyze data and report on campaign performance.
Collaborate with dealers and internal teams.

About the role

About DealerOn

DealerOn is a leading online marketing company specializing in website and agency services for automotive dealerships throughout North and South America. We are recognized for our innovative products that enhance the car buying experience for both shoppers and dealers. Our successful business model has led to recognition on the Inc. 5000 list for six consecutive years, expansion to over 30 manufacturer relationships, and a network of more than 5,000 dealer partners. Our growth is a testament to our talented and diverse team.

Job Description

The SEO Consultant will be instrumental in shaping and communicating SEO strategies for client accounts. This role involves managing and collaborating with SEO Specialists on all aspects of client work, ensuring the high quality and timely completion of tasks. The SEO Consultant will also be responsible for leading client communications and strategy sessions.

Essential Functions

Lead client communications and develop SEO strategies for assigned accounts.
Perform quality control on all campaign tasks, including optimizations, link building, review responses, blog posts, social media content, reports, and client deliverables.
Collaborate with SEO Specialists to execute all associated account work, ensuring seamless delivery of services.
Conduct strategy and reporting calls with SEO clients, providing actionable insights and recommendations for campaign improvement.

Required Skills/Experience

Minimum of 1 year of experience in SEO.
Exceptional attention to detail in communication (written and verbal) and deadline management.
Basic knowledge of HTML and CSS.
Proficiency in Microsoft Office Suite, with a strong emphasis on Excel and Word.
Experience using SEO/Site auditing tools such as Screaming Frog.
Excellent content writing and editing capabilities.
Proficiency in Google Analytics and data analysis.

Preferred Skills/Experience

Bachelor’s Degree or equivalent industry experience.
Experience in Local SEO.
Ability to communicate effectively with car dealerships.
Experience in PR and outreach.
Experience leading and collaborating with international teams.

Key skills/competency

SEO Strategy
Client Communication
SEO Auditing
Content Writing
Data Analysis
Google Analytics
Local SEO
HTML/CSS Knowledge
Team Collaboration
Problem-Solving

Skills & topics

SEO Consultant
SEO Strategy
Client Management
Digital Marketing
Search Engine Optimization
Google Analytics
Screaming Frog
Content Creation
Data Analysis
Automotive Marketing

How to get hired

Tailor your resume: Highlight your 1+ year of SEO experience, client communication skills, and proficiency with SEO tools like Screaming Frog and Google Analytics. Emphasize any automotive industry or local SEO experience.
Showcase your skills: In your application and cover letter, detail your experience in leading SEO strategy, quality control, and data analysis. Provide specific examples of successful campaigns and client communications.
Prepare for interviews: Be ready to discuss your approach to SEO strategy, client management, and how you handle detailed tasks. Practice communicating complex SEO concepts clearly and concisely.
Understand DealerOn: Research DealerOn's focus on automotive dealerships and their Inc. 5000 recognition. Be prepared to articulate why you are a good fit for their team and culture.

Technical preparation

Master SEO auditing tools like Screaming Frog.,Sharpen Google Analytics and data analysis skills.,Practice basic HTML and CSS for SEO needs.,Develop strong content writing and editing techniques.

Behavioral questions

Describe a time you led client SEO strategy.,How do you ensure quality in team deliverables?,Share an experience communicating with car dealers.,How do you handle conflicting client priorities?

Frequently asked questions

What are the key responsibilities of an SEO Consultant at DealerOn?: As an SEO Consultant at DealerOn, you will lead SEO strategy and client communications for your accounts. You'll manage SEO Specialists, ensure the quality of their work (including optimizations, link building, content creation, and reporting), and conduct strategy and reporting calls with clients.
What experience is required for the SEO Consultant role at DealerOn?: DealerOn requires a minimum of 1 year of SEO experience. Essential skills include excellent communication, attention to detail, basic HTML/CSS knowledge, proficiency in Microsoft Office Suite, experience with SEO tools like Screaming Frog, strong content writing/editing abilities, and expertise in Google Analytics and data analysis.
Does DealerOn offer training for the SEO Consultant position?: While specific training details aren't provided, DealerOn values continuous learning and development. The role involves managing and collaborating with SEO Specialists, suggesting that team members share knowledge. Demonstrating a willingness to learn and adapt, particularly with automotive industry nuances, will be beneficial.
What is the salary range for the SEO Consultant position at DealerOn?: The targeted salary range for this SEO Consultant position at DealerOn is $41,200 to $57,950 annually. This range may be adjusted based on factors such as experience, training, internal pay equity, and market conditions.
Is DealerOn's SEO Consultant role remote or on-site?: The job description states that this position is open to US residents only, but does not explicitly mention remote or on-site. However, given the need for client communication and team collaboration, it's likely a hybrid or on-site role, potentially with flexibility. Clarification can be sought from the Talent Acquisition Team.
What are the preferred qualifications for the SEO Consultant at DealerOn?: Preferred qualifications include a Bachelor’s Degree or equivalent industry experience, experience in Local SEO, the ability to confidently communicate with car dealers, PR and outreach experience, and experience working with international teams.
How can I best prepare my resume for the SEO Consultant job at DealerOn?: To prepare your resume for the SEO Consultant role at DealerOn, highlight your 1+ year of SEO experience, client communication skills, and proficiency with relevant tools like Screaming Frog and Google Analytics. Quantify your achievements where possible and tailor it to the 'Essential Functions' and 'Required Skills' listed in the job description.