
GTM Automation Engineer
dbt Labs · United States
- Hybrid
- Full-time
- $200,000 / year
- United States
Job highlights
- Design and scale AI for GTM workflows.
- Automate GTM use cases and improve productivity.
- Build AI agents for outreach personalization.
- Partner with GTM operations leaders.
- Rapidly prototype and iterate AI solutions.
About the role
About Us
dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases. As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners: * Reliable, high-quality data is the fuel that propels AI-powered data engineering. * AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve. We empower engineers to deliver reliable, governed data faster, cheaper, and at scale. dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.The Opportunity
At dbt Labs, data is the product, the language, and the mission. As our GTM Automation Engineer, you'll be the architect behind improving the productivity of our GTM organization through AI-powered and AI-assisted GTM workflows. This is a high-impact, high-agency role sitting at the intersection of engineering, automation, and go-to-market strategy, directly influencing revenue performance, sales productivity, pipeline generation, and conversion rates. You'll partner with senior GTM leadership and GTM Operations to build the AI-powered infrastructure that defines how dbt Labs goes to market. You'll own the full lifecycle: uncovering inefficiencies, defining what "better" looks like, designing the solution, and building, shipping, and iterating. This role is ideal for someone who thinks like a sales leader, works like a product manager and builds like an engineer, and who wants their work to directly move the needle on revenue growth. In this role you can expect to:- Design, implement, and scale the initial Go-to-Market (GTM) AI program, developing complex AI capabilities and agents that automate GTM use cases and workflows to materially improve productivity and scalability.
- Build and deploy AI agents that reduce manual data entry and enable more sophisticated, scalable outbound personalization.
- Create and launch programs that enable the broader GTM organization to increase its understanding and adoption of AI tools and capabilities, driving wide-scale impact through high-value use cases.
- Implement AI-driven outbound programs using tools such as Clay, Glean, Claude, and LLM APIs to automate account research, data enrichment, and personalized outreach sequences in support of marketing pipeline goals.
- Partner directly with GTM operations leaders across Revenue Operations, Marketing Operations, Enablement, and related functions to develop a deep understanding of current processes, systems, and procedures, identify productivity opportunities, and apply AI to drive measurable operational and sales impact.
- Rapidly prototype AI solutions for manual processes, measure outcomes, and iterate to improve GTM funnel performance and conversion.
- Work with senior stakeholders across dbt Labs to identify strategic and organizational opportunities where AI can drive meaningful business uplift.
You are a good fit if you have:
- 3+ years leading or driving automation programs focused on AI automation.
- 8+ years of experience embedded in GTM Engineering, Marketing Operations, Revenue Operations, or similar teams, with a deep understanding of business operations and workflows and a strong track record of partnering with stakeholders at all levels of the organization.
- Prior experience building a new function or capability within an organization from the ground up.
- Demonstrated ability to independently identify complex organizational opportunities and design strategic, scalable solutions using AI automation.
- Hands-on experience applying AI and automation to GTM problems, with the ability to walk through concrete examples and business impact.
- Advanced experience with modern AI and automation tools such as Clay, n8n, Zapier, Gumloop, or GPT/Claude APIs.
- Experience with CRM and marketing platforms such as Salesforce, HubSpot, or Marketo.
- A strong understanding of the sales funnel and the business logic behind the data being moved and operationalized.
- Strong verbal and written communication skills, with the ability to influence both technical and non-technical stakeholders across a range of levels and functions.
- A bias toward action — you move from idea → experiment → solution quickly and thrive in ambiguity.
Compensation
We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, Austin, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below. The typical starting salary range for this role is:$155,000 - $200,000 USD The typical starting salary range for this role in the select locations listed is:$180,000 - $240,000 USD dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume. Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page. dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. RSUs or comparable benefits may be offered depending on the legal or country limitations. Privacy Notice Supplement to Privacy Notice - Californians Supplement to Privacy Notice - EEA/UKKey skills/competency
- Go-to-Market (GTM) Automation
- AI Program Design and Implementation
- Salesforce, HubSpot, Marketo
- Clay, GPT/Claude APIs
- Revenue Operations
- Marketing Operations
- Analytics Engineering
- Data Enrichment
- Personalized Outreach
- AI Automation Tools
Skills & topics
- GTM Automation Engineer
- AI Automation
- Go-to-Market
- Revenue Operations
- Marketing Operations
- Salesforce
- GPT
- Claude
- Automation
- Analytics Engineering
- dbt Labs
- Engineering
- Sales
- Marketing
- Product Management
How to get hired
- Tailor your resume: Highlight experience in AI automation, GTM operations, and specific tools like Salesforce and GPT APIs.
- Showcase impact: Quantify achievements in previous roles, demonstrating how your automation initiatives drove revenue or productivity.
- Prepare examples: Be ready to discuss concrete instances of identifying GTM opportunities and implementing AI solutions.
- Understand dbt Labs: Research their mission, values, and how they leverage data and AI in their business.
- Highlight initiative: Emphasize your ability to build new functions and thrive in ambiguous environments.
Technical preparation
Master AI/ML concepts and LLM APIs.,Deepen knowledge of CRM and marketing platforms.,Practice automation scripting with tools like Python.,Build mock GTM automation workflows.
Behavioral questions
Describe a time you built something new.,How do you handle ambiguity and fast iteration?,Give an example of influencing stakeholders.,How do you identify process inefficiencies?
Frequently asked questions
- What are the key responsibilities of a GTM Automation Engineer at dbt Labs?
- As a GTM Automation Engineer at dbt Labs, you will design, implement, and scale the initial Go-to-Market (GTM) AI program. This involves developing AI capabilities and agents to automate GTM workflows, reduce manual data entry, and enable personalized outreach. You'll partner closely with GTM Operations leaders to identify productivity opportunities and rapidly prototype AI solutions.
- What specific AI and automation tools does dbt Labs use for GTM?
- dbt Labs utilizes a range of modern AI and automation tools for their GTM initiatives. These include platforms like Clay, n8n, Zapier, Gumloop, and direct integration with LLM APIs such as GPT and Claude for tasks like account research, data enrichment, and personalized outreach.
- What kind of experience is dbt Labs looking for in a GTM Automation Engineer?
- dbt Labs seeks candidates with 3+ years in AI automation program leadership and 8+ years embedded in GTM Engineering, Marketing Operations, or Revenue Operations. Experience in building new functions from scratch, hands-on application of AI to GTM problems, and a strong understanding of CRM platforms like Salesforce are crucial.
- How does dbt Labs approach compensation for this role?
- dbt Labs offers competitive compensation packages including salary, equity, and performance-based pay. The typical starting salary range for this role is $155,000 - $200,000 USD, with a higher range of $180,000 - $240,000 USD in select major U.S. locations.
- What is the expected impact of the GTM Automation Engineer role at dbt Labs?
- This is a high-impact role designed to directly influence revenue performance, sales productivity, pipeline generation, and conversion rates. By improving GTM productivity through AI-powered workflows, the engineer will significantly contribute to the company's growth and scalability.
- Does dbt Labs encourage applications from candidates whose experience doesn't perfectly match the job description?
- Yes, dbt Labs strongly encourages applications from candidates whose experience may not perfectly align. They value potential and diverse perspectives, encouraging individuals to apply even if their resume doesn't perfectly match every qualification.