Director, Content & Social Media @ David Yurman
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About David Yurman
David Yurman is a celebrated luxury American jewelry company founded in New York by esteemed artists. The company, led by Evan Yurman, creates timeless jewelry collections for both women and men, characterized by artistic inspiration, material innovation, meticulous craftsmanship, and the iconic Cable design.
Overview
The Director, Content & Social Media will shape the brand narrative and market presence through innovative social strategies, driving reach, engagement, and brand love. This role requires deep expertise across platforms such as Instagram, TikTok, YouTube, LinkedIn, and Facebook.
Key Responsibilities:
- Social Media Strategy: Leverage platform expertise to optimize owned and paid social media efforts.
- Campaign Execution: Craft and implement comprehensive social media campaigns with clear storytelling and editorial structure.
- Performance Monitoring: Track customer feedback, monitor trends, and implement data-driven optimizations.
- Cross-functional Collaboration: Work with PR, Social Creative, Paid Media, and Leadership to integrate content strategies.
- Team Development: Mentor and foster growth within the social media and content teams.
Qualifications:
- Bachelor's degree in Business, Marketing, Communications, or related field; MBA preferred.
- Minimum 6-8 years of experience in social media and content execution in the luxury fashion/jewelry industry.
- Proven track record in developing successful social media campaigns and strong leadership abilities.
- Advanced understanding of social media platforms and digital marketing trends.
- Excellent analytical and communication skills, with a flexible, adaptable approach in a fast-paced environment.
Location & Work Arrangement
This role is based in Tribeca, New York with a hybrid work arrangement (3 days in office, 2 days remote).
Diversity, Equity & Inclusion
David Yurman champions self-expression and creative collaboration while upholding responsible business and social practices and promoting equity and inclusion for all.
Key skills/competency
- Social Media Strategy
- Content Creation
- Campaign Management
- Data Analysis
- Team Leadership
- Digital Marketing
- Storytelling
- Communication
- Innovation
- Cross-functional Collaboration
How to Get Hired at David Yurman
🎯 Tips for Getting Hired
- Customize Your Resume: Tailor with social media and content expertise.
- Highlight Relevant Experience: Showcase luxury industry and leadership skills.
- Research David Yurman: Understand their brand, culture, and recent projects.
- Prepare for Strategic Questions: Practice social media strategy and campaign management examples.