Director, Global Media Strategy

Director, Global Media Strategy at Databricks

Databricks is seeking a Director, Global Media Strategy to lead our global media planning function and define how paid media supports brand awareness, demand generation, and pipeline growth across the full marketing funnel.

In this role, you will lead a team of global media planners responsible for developing audience-first, account-focused media strategies that engage both technical practitioners and executive decision-makers across priority target accounts. You will set the strategic frameworks that guide media planning across integrated campaigns and ensure media investments drive measurable business impact.

This is a highly cross-functional leadership role within the Global Digital Marketing organization. You will partner closely with Corporate Brand, Product Marketing, Integrated Campaigns, Field Marketing, Analytics, and external media agencies to deliver cohesive, data-driven media strategies at scale.

The Impact You Will Have

• Guide the development of cross-channel media strategies that support integrated campaigns, product priorities, and target account programs
• Lead, develop, and inspire a high-performing global team of media planners, providing clear direction, coaching, and accountability
• Own hiring for the global media strategy function by assessing talent needs, making high-quality hiring decisions, and maintaining a strong talent bar
• Create an environment of continuous learning with clear expectations, coaching, and growth opportunities for team members
• Partner with cross-functional stakeholders to align media plans, investment strategy, and budget allocation with business goals
• Establish and scale global media planning frameworks, processes, and best practices
• Analyze media performance at a global level and present clear, actionable insights to senior stakeholders
• Ensure media strategies are grounded in strong audience insights and aligned to key practitioner and executive personas
• Drive close collaboration with Analytics to ensure consistent measurement frameworks and performance reporting
• Partner with agencies and AdTech vendors to ensure innovation, accountability, and executional excellence
• Model and reinforce Databricks’ culture principles, fostering a collaborative, inclusive, and high-performance team environment
• Stay ahead of evolving media trends and best practices to continuously raise the bar on strategy and impact

What We Look For

• 10+ years of experience in media strategy, digital marketing, or integrated marketing, preferably in B2B and/or SaaS
• Proven experience leading global media planning efforts across multiple channels and funnel stages
• Demonstrated experience hiring, developing, and managing teams of individual contributors, including early and mid-career talent
• Strong understanding of full-funnel marketing measurement, including brand, demand, pipeline, and revenue metrics
• Ability to set clear objectives, prioritize effectively, and empower teams to deliver results with autonomy
• Strong collaboration and influencing skills, with experience driving alignment across matrixed organizations
• Excellent analytical skills with the ability to translate complex data into clear strategic recommendations
• Experience working closely with Field Marketing, Product Marketing, Brand, and Analytics teams
• Familiarity with modern media platforms, AdTech, and measurement tools

Key skills/competency

• Global Media Planning
• Digital Marketing Strategy
• Demand Generation
• Brand Awareness
• Team Leadership
• Cross-functional Collaboration
• Performance Analysis
• AdTech Integration
• B2B Marketing
• Audience Segmentation