Senior/Associate Brand Manager (Multiple Brands)
Danone · White Plains, NY
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- On site
- Full-time
- $115,000 / year
- White Plains, NY
Job highlights
- Manage brand projects and daily business activities.
- Analyze data and create strategic insights.
- Lead cross-functional teams and partners.
- Develop enterprise strategies and innovation.
- Work across multiple brands in rotation.
About the role
About The Job
The Sr./Associate Brand Manager will be a key member of the Brand Management team, adaptable to new environments and teams, with a passion for working on brands that bring a positive impact to the world. This role involves managing high-impact projects, including product renovation, line extension launches, brand design, enterprise strategies, and daily business activities like sales performance analysis, volume forecasting, and budget management.
The ideal candidate is analytical and strategic, capable of transforming data findings into compelling stories to influence senior leaders. They will demonstrate leadership in their responsibilities and projects, acting pragmatically and influencing across the organization to deliver with excellence. This growth-minded leader should exhibit grit, think and act in a disciplined yet disruptive manner, and thrive in a fast-paced, dynamic environment.
This role is part of a rotation program. The first assignment will be determined upon hire and can be based in either Louisville, CO or White Plains, NY. Each rotation is expected to last between 12 and 24 months, determined by matching development opportunities, exposure to different marketing competencies, and business needs.
Responsibilities
- Identifying key trends and analyzing market opportunities.
- Developing strong stories to present product ideas internally and externally.
- Exploring innovation trends in the real world.
- Developing total enterprise strategies and multi-year platform innovation.
- Serving as the central point for collaboration with cross-functional teams to develop and execute multiple projects simultaneously.
- Building effective relationships with key internal and external partners.
- Managing budgets in close collaboration with finance and the team.
- Partnering with the Brand team and key cross-functional stakeholders to manage media campaigns and Integrated marketing execution, tracking, reporting, and optimization.
- Leading critical portfolio management projects (including line extensions, packaging updates, and minor renovations) with cross-functional stakeholders.
- Acting as the voice of the business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc requests.
- Overseeing P&L, forecasting, and demand planning with guidance from the Brand Manager.
- Contributing strong points of view on media strategies and consumer targeting to guide tactical planning efforts.
- Managing marketing activities across owned, earned, and paid media channels.
Compensation & Benefits
The base compensation range for this position is $105,000 - $115,000, commensurate with experience. Danone North America also offers a performance-based bonus and a strong benefits package, including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave.
Danone is a hybrid work environment, offering flexibility to work both remotely and in the office.
About You
- MBA Required or 3+ years of marketing experience in lieu of MBA.
- 2+ years of brand management experience required.
- Food & Beverage CPG experience preferred.
- Must reside in the New York or Denver Metro area.
- Agility: Ability to adapt quickly to different teams and Brand missions, driving for performance and providing business continuity.
- Flexibility: Open to supporting various brands and consistently changing focus areas via short-term assignments.
- Strong communication and storytelling skills (written and verbal).
- Proven leadership capability.
- Collaborative team player with experience leading cross-functional teams.
- Strong business acumen.
- Results-oriented and able to respond quickly to changing marketplace dynamics.
- Strategic influencing abilities.
- Ability to analyze and lead the business from a marketing and general management perspective.
- Strong MS PowerPoint and Excel skills.
About Us
Life at Danone involves approximately 5,000 employees and 13 production locations across the U.S., fostering a vibrant culture with endless growth opportunities.
Work with well-known food and beverage brands including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®.
Our Purpose is to bring health through food to as many people as possible, proud to be the world's largest B Corp.
Our Benefits
Physical Wellbeing: Majority of medical benefits covered (80%/20% cost-sharing).
Mental Wellbeing: Fitness discounts, unlimited flexible time off, hybrid work schedules, and mental health support programs.
Financial Support: Performance-based bonus, 401(k) plan, tuition reimbursement, employee discount programs.
Family Care: Caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits, and pet insurance.
Equal Opportunity Employer
Danone North America is an Equal Opportunity employer. All qualified applicants will receive equal employment opportunities without regard to legally protected characteristics.
Key skills/competency
- Brand Management
- Product Renovation
- Line Extension Launches
- Market Analysis
- Consumer Insights
- Strategic Planning
- Cross-functional Leadership
- Financial Management
- Integrated Marketing
- Data Analytics
Skills & topics
- Brand Management
- Marketing
- CPG
- Food & Beverage
- Product Management
- Strategy
- Analysis
- Leadership
- Project Management
- Consumer Insights
- MBA
How to get hired
- Tailor your resume: Highlight your 2+ years of brand management experience and CPG/Food & Beverage background. Emphasize your MBA or equivalent marketing experience and skills in data analysis and strategic storytelling.
- Showcase leadership and agility: Detail your experience leading cross-functional teams and adapting to changing environments. Provide examples of your results-oriented approach and strategic influencing abilities.
- Quantify achievements: Use numbers to demonstrate your impact on sales performance, forecasting, budget management, and project execution.
- Prepare for interviews: Be ready to discuss your strategic thinking, problem-solving skills, and how you drive business growth. Understand Danone's brands, mission, and values.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career path for a Senior/Associate Brand Manager at Danone?
- The Senior/Associate Brand Manager role at Danone is part of a unique rotation program. This program is designed to provide exposure to different marketing competencies and business needs, with assignments typically lasting 12-24 months. This structure allows for broad development across various brands and marketing functions, paving the way for more senior leadership roles within Danone's brand management or marketing departments.
- What kind of brands will I be working on as a Senior/Associate Brand Manager at Danone?
- As a Senior/Associate Brand Manager, you will have the opportunity to work on a diverse portfolio of Danone's well-known food and beverage brands. These can range in size and scope, offering varied experiences. The role's rotation structure means you could be assigned to brands such as Silk®, Oikos®, Activia®, or Happy Family® Organics, among others, providing broad exposure to different consumer segments and product categories.
- What does 'hybrid work environment' mean for this Senior/Associate Brand Manager role?
- Danone offers a hybrid work environment for this position. This means you will have the flexibility to work both remotely and from the office. The specific balance between remote and in-office days can be determined based on team needs, project requirements, and personal preferences, allowing for a blend of collaboration and flexibility.
- How does Danone ensure a positive impact through its brand management efforts?
- Danone is committed to bringing health through food to as many people as possible, and is the world's largest B Corp. As a Senior/Associate Brand Manager, you will contribute to this mission by managing brands that have a positive impact, focusing on product innovation, sustainable practices, and consumer well-being. Your strategic projects and daily activities will align with Danone's purpose-driven approach to business.
- What specific analytical skills are most important for the Senior/Associate Brand Manager role?
- Strong analytical skills are crucial for this role. You will be expected to perform consumer, customer, and competitive analysis, monitor key performance metrics, analyze sales performance, and manage data analytics and reporting efforts. The ability to translate these data findings into compelling strategic stories to influence senior leadership is a key requirement.