7 days ago

VP, Public Relations & Communications

D2L

Hybrid
Full Time
$230,000
Hybrid

Job Overview

Job TitleVP, Public Relations & Communications
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$230,000
LocationHybrid

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Job Description

Job Summary

Reporting to the CMO, the Vice President of Public Relations & Communications is a senior leader responsible for shaping and executing the organization’s global PR and communications strategy. This role will shape how we communicate our mission, values, AI leadership, and the global customer wins to the market. You'll oversee all aspects of public relations, media relations, awards, brand sentiment, and executive communications. This role will lead a high-performing team, manage agency relationships, and collaborate cross-functionally to ensure compelling messaging across all channels.

How will I make an impact?

Strategic Leadership
  • Develop and implement a comprehensive PR and communications strategy aligned with corporate goals.
  • Serve as a trusted advisor to executive leadership on reputation management, crisis communications, and media relations.
  • Oversee brand positioning and messaging to ensure consistency across earned, owned, and shared media.

Public Relations & Media
  • Build and maintain strong relationships with media outlets, journalists, and industry influencers.
  • Drive proactive media outreach and secure high-impact coverage in top-tier publications.
  • Manage press releases, media statements, and industry awards.
  • Oversee executive speaking engagements and leadership presentation opportunities, with a particular focus on AI leadership.

Crisis & Issues Management
  • Develop and maintain crisis communication protocols.
  • Act as spokesperson during critical situations and ensure timely, transparent communication.
  • Coach executive leadership in crisis communications and rapid response situations.

Team & Budget Management
  • Recruit, mentor, and develop a high-performing PR and communications team.
  • Manage budgets for PR campaigns, social media initiatives, and agency partnerships.

Key Deliverables (3 - 6 Months)

  • A clearly articulated, externally validated AI narrative and executive messaging platform.
  • A fully onboarded PR agency with defined KPIs, cadence, and senior ownership.
  • Scheduled speaking calendar with 8+ tier 1 executive keynotes secured.
  • Robust awards calendar with 6+ submissions complete.
  • At least one flagship AI announcement with meaningful media pickup.
  • Baseline SOV and impact tracking in place, demonstrating PR/Comms momentum.

What You’ll Bring To The Role

  • Proven success in managing media relations, media strategies, and crisis communications.
  • Exceptional writing, storytelling, and presentation skills.
  • Strong analytical skills with experience using metrics to inform brand strategy.
  • Ability to thrive in a fast-paced, dynamic environment and influence at senior levels.
  • Experience leading PR/Comms in a fast-paced SaaS environment.
  • Familiarity with AI narratives, media relations, social media marketing, and integrated communications strategies.
  • Global communications and reputation management experience is a plus.

Suggested Qualifications/Experience

  • Bachelor’s degree in communications, Public Relations, Marketing, or related field; Master’s preferred.
  • 12+ years of progressive experience in PR and strategic communications, including leadership roles.
  • Strong network of media and leadership contacts, with a preference for learning industry and/or AI experts.

Key skills/competency

  • Public Relations Strategy
  • Media Relations
  • Crisis Communications
  • Executive Communications
  • Brand Messaging
  • Team Leadership
  • Budget Management
  • AI Narratives
  • SaaS Communications
  • Reputation Management

Tags:

VP Public Relations
Communications
Public Relations Strategy
Media Relations
Crisis Communications
Executive Communications
Brand Messaging
Team Leadership
AI Narratives
SaaS Communications
Reputation Management
Media Outreach
Strategic Communications
PR Campaigns
Social Media Marketing
Integrated Communications
Cision
Meltwater
PR software
CRM for media

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How to Get Hired at D2L

  • Research D2L's culture: Study their mission to transform education, values, recent news, and employee testimonials on LinkedIn and Glassdoor to align your application.
  • Tailor your resume for D2L: Customize your resume and cover letter to highlight experience in global PR, strategic communications, SaaS, and AI narratives, emphasizing leadership and impact.
  • Showcase your communication expertise: Prepare a portfolio or examples demonstrating exceptional writing, storytelling, media relations, and crisis management skills relevant to a VP role.
  • Network with D2L professionals: Connect with current or former D2L employees on LinkedIn to gain insights into the company culture, communication challenges, and strategic priorities.
  • Prepare for behavioral and strategic interviews: Practice articulating your leadership philosophy, experience with high-impact PR campaigns, and ability to advise executives on reputation management and AI messaging.

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