Director of Product Marketing
@ Cyolo

Ramat Gan, Tel-Aviv District, Israel
On Site
Posted 24 days ago

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Job Details

Director of Product Marketing

Join our winning team as our Director of Product Marketing at Cyolo! We are seeking a motivated and results-driven product marketing professional to lead go-to-market efforts and drive business growth.

Role Overview

You will be central in developing and executing product positioning, messaging, and launch strategies in support of our global Go-To-Market plan. Reporting to the VP Marketing, you will collaborate with sales, product, and marketing teams to maximize pipeline generation and product adoption.

Key Responsibilities

  • Collaborate with Product to understand upcoming features and innovations.
  • Translate technical capabilities into clear business value.
  • Work closely with industry analysts and develop compelling messaging.
  • Create content including briefs, blog posts, whitepapers, case studies and webinars.
  • Collaborate with sales and sales engineering to produce enablement material.
  • Conduct market research to refine positioning and differentiation.
  • Launch new products and manage lifecycle marketing campaigns.
  • Act as a bridge between product, sales, and marketing teams to ensure consistent messaging.

Qualifications

  • 5 years of B2B product marketing experience in cybersecurity or a related technical domain.
  • Minimum of 2 years in a management/leadership role.
  • Excellent storytelling and presentation skills.
  • Proven success in launching and positioning complex technical products.
  • Deep understanding of cybersecurity, buyer personas (CISOs, CIOs, security analysts), and market trends.
  • Exceptional communication skills with the ability to simplify complex ideas.
  • Experience supporting enterprise sales cycles and creating pipeline-driving assets.
  • Strong project management and organizational skills.
  • Native-level English proficiency.

Key skills/competency

  • Product Marketing
  • Cybersecurity
  • Go-To-Market
  • Messaging
  • Positioning
  • Content Creation
  • Market Research
  • Sales Enablement
  • Leadership
  • Strategic Planning
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How to Get Hired at Cyolo

🎯 Tips for Getting Hired

  • Customize your resume: Highlight relevant cybersecurity marketing experience.
  • Research Cyolo: Understand their products, mission, and culture.
  • Emphasize leadership: Showcase management and team collaboration skills.
  • Prepare case studies: Demonstrate success in product launches.

📝 Interview Preparation Advice

Technical Preparation

Review cybersecurity product trends.
Practice technical product demos.
Deep dive into market research methods.
Study enablement tools and platforms.

Behavioral Questions

Describe your leadership style.
Explain cross-team collaboration experience.
Share a conflict resolution example.
Discuss time management techniques.

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