Product Marketing Manager @ Cuscal
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Job Details
Overview
At Cuscal, we have been at the forefront of payments innovation for almost 60 years. As a listed public company (ASX:CCL) and one of five licensed banks in Australia, we empower banks, fintechs, and corporates with innovative payment solutions. Join us as a Product Marketing Manager and help shape the future of how Australia moves money.
Role Responsibilities
The Product Marketing Manager develops and executes content strategies that support product positioning, customer engagement, and go-to-market success. This role bridges product, marketing, and sales by:
- Developing product positioning, messaging, and value propositions
- Leading GTM planning and execution for new product launches and updates
- Creating sales enablement materials (product sheets, pitch decks, FAQs, battlecards)
- Conducting market research, customer interviews and competitor analysis
- Collaborating with Product, Business Development, and Client Partnerships
- Producing high-quality content (blogs, whitepapers, case studies, videos, and more)
- Optimising content for SEO, engagement, and conversion
- Managing content calendars and governance processes
About You
You have a passion for crafting compelling product narratives and a drive for go-to-market success. You hold a Bachelor’s degree in marketing or related field, with proven experience in content or product marketing, and familiarity with digital channels, marketing automation, and SEO.
Why Cuscal?
Work in a dynamic payments environment with flexible hybrid work arrangements, comprehensive educational, financial, health & wellbeing benefits, and an inclusive culture that values diversity.
Key Skills/Competency
- Product Positioning
- Go-to-Market
- Content Strategy
- Sales Enablement
- Market Research
- SEO
- Digital Marketing
- Collaboration
- Content Production
- Editorial Management
How to Get Hired at Cuscal
🎯 Tips for Getting Hired
- Research Cuscal's culture: Explore company mission, values, and recent news.
- Customize your resume: Tailor experiences to product marketing strategies.
- Highlight content skills: Emphasize go-to-market and narrative expertise.
- Prepare for interviews: Understand digital channels and marketing metrics.