Digital and Creative Marketing Specialist
Cultura Technologies · United States
- Hybrid
- Full-time
- $75,000 / year
- United States
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Job highlights
- Lead digital and creative marketing strategy development.
- Drive prospect growth via multi-channel campaigns.
- Design compelling marketing assets and event materials.
- Analyze campaign performance for optimization.
- Collaborate with sales and marketing teams.
About the role
Job Summary
Greenstone is seeking a passionate and driven Digital & Creative Marketing Specialist who is a self-starter, adaptable, and analytically minded, with a strong desire to contribute to business growth. In this role, you will lead the development and execution of a cohesive digital and creative marketing strategy, owning the brand identity and visual direction across all channels. You will conceptualize, design, and deploy visually compelling, on-brand campaigns that enhance the customer experience and drive net new prospect growth across email, social, display, and other digital platforms. This position also plays a key role in designing high-impact marketing assets and supporting event initiatives, including tradeshow execution, branded materials, and promotional campaigns, ensuring a consistent and engaging brand presence across both digital and in-person experiences.
Job Description
Greenstone, a Cultura Company, makes innovative, integrated solutions and services for agribusinesses. This includes business management, commodity management, agronomy, trading, patronage solutions and much more. We are the growth-focused leader in the agribusinesses market.
Overview Of The Role
Greenstone is seeking a passionate and driven Digital & Creative Marketing Specialist who is a self-starter, adaptable, and analytically minded, with a strong desire to contribute to business growth. In this role, you will lead the development and execution of a cohesive digital and creative marketing strategy, owning the brand identity and visual direction across all channels. You will conceptualize, design, and deploy visually compelling, on-brand campaigns that enhance the customer experience and drive net new prospect growth across email, social, display, and other digital platforms. This position also plays a key role in designing high-impact marketing assets and supporting event initiatives, including tradeshow execution, branded materials, and promotional campaigns, ensuring a consistent and engaging brand presence across both digital and in-person experiences.
Key Responsibilities
- Contribute to and execute a cohesive digital and creative marketing strategy, developing and deploying campaigns that enhance customer experience and drive net new prospect growth across email, social, SEO, search engine marketing (SEM), display, and other digital channels.
- Partner closely with sales to understand pipeline needs and align digital efforts to increase lead generation and conversion into qualified opportunities.
- Collaborate with sales and marketing teams to define and refine target audiences, marketing profiles, and customer personas to support personalized campaigns and lead generation strategies.
- Influence and contribute to overall marketing strategy by identifying and testing new channels and opportunities for growth (e.g., webinars, podcasts, emerging platforms).
- Design and produce high-quality visual assets for digital and print, including sales collateral, brochures, one-pagers, case studies, advertisements, and other branded materials.
- Develop engaging, on-brand social media graphics and visual content aligned with campaign objectives.
- Create visually compelling presentations for sales, leadership, and external audiences.
- Produce light motion graphics and animations (e.g., GIFs, short videos, social animations, explainer visuals) to enhance digital engagement.
- Support website design and development efforts to improve user experience, performance metrics, and overall engagement.
- Measure, analyze, and report on key performance indicators (KPIs) and campaign outcomes to inform optimization, marketing investment decisions, and ROI attribution.
- Collaborate cross-functionally to develop digital content, including writing and editing email and social media copy for campaigns.
- Support event marketing initiatives, including booth design, signage, promotional materials, and pre- and post-event campaigns.
- Coordinate tradeshow and event logistics, including vendor management, shipping, setup, and on-site support as needed.
- Manage inventory and production of branded merchandise and event materials.
- Partner with external vendors (e.g., printers, event organizers, freelancers) to ensure timely delivery of high-quality assets.
- Maintain a commitment to continuous professional development by staying current on industry trends, tools, and best practices through research, training, and networking.
Skills & Competencies
- 3+ years of experience in graphic design, with advanced proficiency in tools such as Adobe Creative Suite, Figma, and/or Canva.
- Strong attention to detail with a commitment to maintaining brand consistency across all assets and channels.
- Working knowledge of motion design or animation (e.g., Canva, Adobe After Effects, or similar tools).
- Experience planning and coordinating tradeshows, conferences, or corporate events, including managing logistics, timelines, and vendor relationships.
- Strong organizational and project management skills, with the ability to manage multiple priorities, events, and deadlines simultaneously.
- Ability to analyze event and campaign performance, contributing to post-event reporting and continuous improvement efforts.
- Proficiency in using data and analytics to measure, interpret, and report on campaign performance, enabling data-driven marketing decisions.
- Strong collaboration and communication skills, with the ability to work effectively across cross-functional teams.
- Experience within the agri-food sector (e.g., agribusiness, AgTech, or CPG) is considered an asset.
- Self-motivated and proactive, with the ability to prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment.
Required Experience
- 3+ years of experience in digital marketing and/or graphic design, with a strong portfolio demonstrating both creative and campaign execution capabilities.
- Proven ability to think both creatively and analytically, with a willingness to test, learn, and optimize marketing initiatives.
- Working knowledge of web design and development, with the ability to update and optimize website content and user experience.
- Experience using marketing technology (MarTech) platforms (e.g., HubSpot or similar tools) to execute and measure campaigns.
- Self-motivated and proactive, with a strong sense of curiosity and a drive to continuously improve and deliver results.
Preferred Education
Bachelor’s degree in a related field such as marketing, business, communication, website/graphic design, or equivalent experience.
Key skills/competency
- Digital Marketing Strategy
- Creative Campaign Development
- Graphic Design
- Motion Graphics/Animation
- Event Marketing & Logistics
- Data Analysis & Reporting
- MarTech Platforms
- Brand Management
- SEO/SEM
- Content Creation
Skills & topics
- Digital Marketing
- Creative Marketing
- Graphic Design
- Marketing Strategy
- Campaign Management
- Social Media Marketing
- Content Creation
- Adobe Creative Suite
- Figma
- Canva
- Agribusiness Marketing
- Marketing Specialist
How to get hired
- Tailor your resume: Highlight graphic design and digital marketing experience with a strong portfolio.
- Showcase creativity: Demonstrate campaign execution and visual asset creation skills.
- Emphasize analytical skills: Detail experience with data analysis and MarTech platforms.
- Quantify achievements: Use metrics to show impact on lead generation and growth.
- Prepare portfolio: Be ready to present creative work and campaign examples.
Technical preparation
Behavioral questions
Frequently asked questions
- What specific design software proficiency is required for the Digital and Creative Marketing Specialist role at Cultura Technologies?
- For the Digital and Creative Marketing Specialist position at Cultura Technologies, advanced proficiency in tools such as Adobe Creative Suite, Figma, and/or Canva is required. Experience with motion design tools like Adobe After Effects is also a plus.
- Is experience in the agri-food sector a mandatory requirement for this marketing specialist role?
- While not strictly mandatory, experience within the agri-food sector (e.g., agribusiness, AgTech, or CPG) is considered a significant asset for this Digital & Creative Marketing Specialist role at Cultura Technologies.
- What are the primary responsibilities of the Digital and Creative Marketing Specialist at Cultura Technologies?
- The Digital and Creative Marketing Specialist at Cultura Technologies will lead digital and creative marketing strategy, design visual assets, execute campaigns across digital channels, support event initiatives, and analyze campaign performance to drive business growth.
- Does Cultura Technologies offer opportunities for professional development for this marketing role?
- Yes, Cultura Technologies encourages continuous professional development. The Digital & Creative Marketing Specialist is expected to stay current on industry trends, tools, and best practices through research, training, and networking.
- What is the expected travel frequency for the Digital and Creative Marketing Specialist at Cultura Technologies?
- Travel for the Digital and Creative Marketing Specialist at Cultura Technologies is expected to be up to 5%, primarily for team/company meetings or tradeshows/conferences.
- Can I apply for the Digital and Creative Marketing Specialist role at Cultura Technologies if I don't have a Bachelor's degree?
- A Bachelor's degree in a related field like marketing, business, communication, or graphic design is preferred, but equivalent experience will also be considered for the Digital and Creative Marketing Specialist role at Cultura Technologies.
- What type of marketing technology platforms does Cultura Technologies use for campaign execution?
- Cultura Technologies utilizes marketing technology (MarTech) platforms, such as HubSpot or similar tools, for executing and measuring digital marketing campaigns for the Digital & Creative Marketing Specialist role.