Senior Brand Manager

About Cuemath

Cuemath is seeking a Senior Brand Manager to drive its digital brand engine across global markets. This role demands a strategic thinker who is also capable of hands-on execution, optimization, and scaling of campaigns.

Key Responsibilities

1. Brand Strategy & Channel Architecture

• Define Cuemath’s digital brand strategy across global markets.
• Identify optimal platforms for brand building — OTT, YouTube, Digital Video, high-impact publisher networks, etc.
• Develop a structured media mix approach for sustainable brand growth.
• Recommend investments based on audience behavior, market maturity, and ROI potential.

2. End-to-End Campaign Execution

• Own full-funnel digital brand campaigns from concept to launch.
• Execute and scale campaigns across appropriate platforms.
• Collaborate closely with Creative, Media, and Analytics teams.
• Ensure campaigns are delivered on time, within budget, and continuously optimized.
• Drive localization efforts across various markets as needed.

3. Measurement, Attribution & ROI Ownership

• Build and operationalize a robust brand measurement framework.
• Track key metrics: Brand lift, Search uplift, Direct traffic growth, Assisted conversions.
• Analyze impact on Customer Acquisition Cost (CAC) and funnel efficiency.
• Translate brand performance into actionable business impact metrics.

4. Continuous Optimization & Scale

• Evaluate campaign performance and refine the channel mix.
• Test new digital platforms and emerging media formats.
• Drive experimentation with a structured learning agenda.
• Scale high-performing channels for maximum reach and impact.

Requirements

Must Have

• 6–10+ years of brand marketing experience.
• Hands-on experience executing digital brand campaigns at scale.
• Experience in OTT, YouTube, CTV, or premium digital video ecosystems.
• Strong understanding of brand measurement and attribution frameworks.
• Strong analytical mindset and comfort with data.

Who You Are

• Strategic thinker with a strong business orientation.
• Equally comfortable in planning and execution.
• Data-driven yet creatively sharp.
• High ownership, bias for action.
• Passionate about education and long-term brand building.

Key skills/competency

• Digital Brand Strategy
• Campaign Management
• Brand Measurement
• Attribution Modeling
• ROI Analysis
• Digital Video Marketing
• OTT/CTV Advertising
• Global Marketing
• Analytical Skills
• Strategic Thinking