Instructional Designer

Who We Are

Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally. Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation. Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

YOUR IMPACT

At Crunch, we believe learning should be FUN! The Instructional Designer is responsible for the planning and development of innovative, engaging, and interactive learning modules with a primary focus on eLearning to create scalable, measurable learning solutions that drive performance and behavior change. This includes, but is not limited to, gamification, creating video, animations, simulations and graphics to drive impact and continue to elevate our learning experiences across the network. The Instructional Designer will apply sound instructional design principles to execute on the development and implementation of learning projects.

Instructional Design & Content

• Create innovative, engaging, and interactive training content (eLearning, microlearning, blended learning, tutorials, voiceovers, graphics, simulations, animations, etc.) to support diverse learning styles
• Apply tested instructional design theories, practices, and methodologies
• Recommend exercises and activities that enhance the learning process
• Create supplemental job aids as needed
• Source and/or create images and visuals to enhance the learning experience

Curriculum Design & SME Collaboration

• Collaborate with Subject Matter Experts (SMEs) to analyze, design, develop, and evaluate curriculum and eLearning materials
• Partner with SMEs to write and develop eLearning content that maximizes retention and supports Key Performance Indicators (KPIs)
• Ensure training meets the needs of a multigenerational workforce with varying levels of experience and expertise

Project Management & Delivery

• Manage all project timelines and coordinate with internal stakeholders and contractors to ensure schedule adherence
• Act as project manager throughout the full lifecycle of eLearning course development
• Manage multiple projects simultaneously while meeting deadlines
• Maintain project documentation and course folders
• Ensure projects are delivered on time and within budget

Learning Management System (LMS) & Platform Engagement

• Test and launch all new and updated courses
• Manage the informal learning area of the LMS by creating and posting videos, animations, and images
• Drive LMS adoption and promote a culture of continuous learning

Quality Assurance, Maintenance & Troubleshooting

• Monitor company process changes and proactively update existing eLearning content
• Troubleshoot issues related to eLearning courses
• Ensure accuracy, functionality, and relevance of all learning materials

Communication & Change Enablement

• Draft network communications announcing new or updated courses
• Support learners and stakeholders during course launches and updates

Training Evaluation & Effectiveness

• Monitor training activities and assess training effectiveness
• Evaluate learning outcomes and alignment with business objectives

Coaching, Mentorship & Team Support

• Provide coaching and mentoring to team members on instructional design best practices and methodologies
• Support learning development and implementation across the team

Research, Innovation & Continuous Improvement

• Research and stay current on learning and development software, technology, and industry best practices
• Continuously recommend improvements to learning strategies and tools

Administrative & Special Projects

• Perform special projects, assignments, and administrative tasks based on business needs

Note: Crunch Fitness leadership may modify, add to, or remove responsibilities at any time based on evolving business needs.

Requirements

WHAT YOU’LL NEED

• BS or MA degree in instructional design, multimedia design, graphic design art or similar
• Proven work experience in instructional design and with instructional technology such as Articulate, Adobe Captivate or Camtasia
• Strong project and budget management experience
• Excellent knowledge of adult learning concepts and instructional design methodologies
• Lesson and curriculum planning skills
• Solid knowledge of course development software and at least one Learning Management System
• Visual design skills (Photoshop, Illustrator) and ability to storyboard
• Ability to write effective copy, instructional text, audio scripts/video scripts
• Proven work experience downloading SCORMs and uploading to LMS systems
• Proven ability to translate complex or technical content into simplified, engaging learning experiences
• Strong collaboration and stakeholder management skills
• Strong attention to detail skills
• Experience in gamifying e-learning experiences
• Experience with software to create motion graphics and other engaging elements to level up courses

Bonus Points

• Knowledge in Java Script
• Docebo LMS experience
• Canva experience
• Project Management software experience (Asana, SmartSheets, etc.)

Additional Attributes

• High EQ, strong interpersonal skills, and executive presence. Polished communication style, especially in visual presentation and data/analysis summarization.
• Thrives in a fast-paced, high-growth, team-first environment.
• Creative, solution-oriented thinker with initiative and ownership mindset.

What Success Looks Like

• Learners are engaged, confident, and excited to apply what they learn
• Strong operator buy-in to e-learning courses
• Stakeholders see measurable performance improvement
• Courses are visually polished, instructionally sound, and scalable
• All content is current and up-to-date

Benefits

• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities.
• Comprehensive medical, dental, and vision benefits – because your health matters
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short-term and long-term disability coverage
• Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
• Education assistance program
• Free Crunch Gym Membership across all our clubs, nationwide
• Milestone Anniversary Recognition program

Key skills/competency

• Instructional Design
• eLearning Development
• Gamification
• Articulate Storyline/Rise
• Adobe Captivate
• Camtasia
• LMS Administration
• Curriculum Development
• Project Management
• Visual Design (Photoshop, Illustrator)