Senior Regional Marketing Manager, Enterprise Net New Business

About The Role

As the Senior Regional Marketing Manager, Enterprise Net New Business, you are the strategic architect of our "land" strategy across North America. Your mission is clear: penetrate untapped Enterprise accounts and convert prospects into Net New Logos (NNL). You will be the operational lead for field marketing, building integrated "hunter" programs that combine high-touch executive engagements with data-driven digital plays to generate high-quality pipeline and accelerate the sales cycle.

You’ll serve as the connective tissue between regional sales directors, SDRs, and corporate growth teams—translating global strategy into aggressive local action. This role is for a proactive, results-obsessed marketer who views a blank slate as an opportunity and knows how to weaponize data to win market share.

What You’ll Do

• Aggressive NNL Ownership: Operate as the business owner for the Enterprise segment, held accountable specifically for Net New Logo pipeline and new account acquisition targets.
• Database Expansion & Enrichment: Partner with Growth Ops to identify and close data gaps within the NAMER Enterprise patch; proactively expand our contact database with key decision-makers (CISO, VP of Infosec) via third-party data partnerships and lead-gen programs.
• Tier-1 ABM Orchestration: Design and execute 1:1 and 1:few Account-Based Marketing (ABM) plays for "Must-Win" accounts, utilizing personalized content and bespoke digital experiences.
• Intent-Driven Campaigning: Leverage intent signals (6sense/Demandbase) to identify accounts in an active buying cycle, deploying rapid-response campaigns to capture interest before the competition.
• High-Value Executive Engagements: Curate exclusive, peer-to-peer networking opportunities—such as private executive roundtables and VIP "CrowdTour" experiences—designed to break into the C-suite of prospect accounts.
• High-Value Offer (HVO) Deployment: Create and promote "hook" offers (e.g., complimentary security posture assessments or threat briefings) that provide immediate value and open the door for sales conversations.
• Sales & SDR Synergy: Lead weekly "sprint" meetings with SDRs and Sales to ensure 100% follow-up on campaign leads and to align on outbound messaging.

What You’ll Need

• 7–15 years of B2B Marketing experience with a heavy emphasis on demand generation and field marketing within the Cybersecurity or SaaS space.
• A "Hunter" Mindset: Proven track record of successfully executing campaigns that resulted in significant Net New Logo growth in the Enterprise segment ($1B+ revenue companies).
• ABM Mastery: Deep experience with the ABM tech stack (Salesforce, Marketo, 6sense/Demandbase) and the ability to orchestrate multi-channel plays.
• Data Proficiency: Experience in database management and lead-scouring tactics; you know how to build a target list from scratch using tools like LinkedIn Sales Navigator and ZoomInfo.
• Executive Gravitas: Comfort engaging with and marketing to C-level executives; you understand the pain points of a CISO and how to speak their language.
• Agility & Resourcefulness: The ability to pivot based on real-time data and sales feedback to optimize campaigns for maximum conversion.

Bonus Points

• Threat Intel Knowledge: Familiarity with the cybersecurity threat landscape (adversaries, TTPs) to better tailor messaging.
• Conversion Obsession: A portfolio of previous "High-Value Offers" that successfully drove discovery calls.
• Community Builder: Experience leveraging local tech communities or user groups to build brand equity from the ground up.

Benefits Of Working At CrowdStrike

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe

Key skills/competency

• Demand Generation
• Field Marketing
• Account-Based Marketing (ABM)
• Net New Logo (NNL) Acquisition
• Enterprise Marketing
• Salesforce
• Marketo
• 6sense/Demandbase
• Executive Engagement
• Cybersecurity Marketing