Associate, Marketing and Service Automation Spe...
@ Crowd Street

Hybrid
Hybrid
Posted 4 days ago

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Email Hiring Manager

XXXXXXXX XXXXXXXXXXX XXXXXX***** @crowdstreet.com
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Job Details

About the Role

The Associate, Marketing and Service Automation Specialist role at Crowd Street is focused on data, automation, and personalized customer experience. The position involves converting broad marketing and investor communications into scalable, automated journeys within Salesforce Lightning, Salesforce Marketing Cloud, and Salesforce Service Console.

Main Responsibilities include:

  • Design and implement complex email journeys in SFMC using conditional logic, AMPscript, HTML, and behavioral triggers.
  • Create and manage custom Cloud Pages and Preference Centers, syncing data back to Salesforce CRM.
  • Develop interactive email experiences with dynamic content and integrated user inputs.
  • Set up automated list segmentation based on recipient behavior.
  • Troubleshoot and optimize existing email sequences.
  • Extract, clean and normalize Salesforce data for campaigns.
  • Collaborate with marketing, sales, product, and operations teams to deploy automation workflows.
  • Build and maintain reporting dashboards and analytics.

Required Skills and Experience:

  • 4+ years Salesforce experience with emphasis on Marketing Cloud platforms.
  • 2+ years of HTML/CSS and dynamic content experience.
  • Proficient in creating and managing cloud pages and preference centers.
  • Strong Excel skills including VLOOKUP and data filtering.
  • Experience with Salesforce CRM data models and journey optimization.
  • Salesforce Certified Platform Administrator is preferred.

Beneficial Skills and Experience:

  • Bachelor’s degree.
  • Experience with financial services, fintech, or investment platforms.
  • Background in investor communications or regulated marketing workflows.
  • Familiarity with SQL.

Compensation & Benefits:

  • Estimated salary range: $80,000-$120,000 per year for remote work.
  • Stock option equity and performance-based variable pay.
  • 401(k) plan with corporate match.
  • Flexible time off and comprehensive health benefits.
  • Home office stipend included.

About Crowd Street:

Crowd Street is dedicated to democratizing private market investments. Since 2012, they have connected members with alternative investment opportunities, emphasizing transparency, rigorous due diligence, and exceptional investor experience. The company values inclusion, equity, and diversity, fostering a collaborative environment.

Key Skills/Competency

  • Salesforce
  • Marketing Cloud
  • Email Automation
  • AMPscript
  • HTML/CSS
  • Data Segmentation
  • Excel
  • Cloud Pages
  • CRM Integration
  • Dashboard Reporting
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How to Get Hired at Crowd Street

🎯 Tips for Getting Hired

  • Research Crowd Street's culture: Understand their mission and investor focus.
  • Customize your resume: Highlight Salesforce and automation expertise.
  • Emphasize technical skills: Detail your SFMC and AMPscript experience.
  • Practice behavioral questions: Prepare examples of cross-team collaboration.

📝 Interview Preparation Advice

Technical Preparation

Review Salesforce Marketing Cloud modules.
Practice AMPscript and HTML email coding.
Study data segmentation methods in Excel.
Test troubleshooting steps for email journeys.

Behavioral Questions

Explain a challenge in project collaboration.
Describe a time you solved a technical issue.
Share experience managing cross-team projects.
How do you handle tight deadlines?

Frequently Asked Questions