Head of Growth, gt.school (Remote) - $200,000/year USD
Crossover · New York, NY
- Hybrid
- Full-time
- $200,000 / year
- New York, NY
Job highlights
- Own the complete enrollment engine for GT Anywhere.
- Convert demand into 1,000 enrolled families.
- Design and execute continuous experimentation.
- Build a high-velocity execution system.
- Accountable for enrollments, conversion rates, and CAC.
About the role
Head of Growth
You are not interested in managing campaigns. You want to own growth.
Most marketing leadership positions measure success through impressions and activity. This role measures enrollments. At gt.school, demand is already present. Families are actively searching for a credible, high-performance K–8 experience designed for gifted learners. Our AI-powered model accelerates mastery and allows students to pursue advanced interests and real-world skills. The product is proven. The market is prepared.
What we require now is a marketing leader capable of converting demand into scale.
You will own the complete enrollment engine for GT Anywhere and define brand strategy across virtual, campus, and summer programs. Your mandate is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the trusted authority in gifted K–8 education.
There is no pre-existing playbook. You will design the funnel, establish positioning, execute experimentation, and build a reliable execution machine leveraging agencies, freelancers, and tools. You will work with autonomy and direct accountability for outcomes.
If you seek ownership of a concrete number and the authority to build the system that delivers it, we should speak.
What You Will Be Doing
- Owning the complete enrollment funnel for GT Anywhere with direct accountability for enrollments, conversion rates, and CAC
- Designing and executing continuous experimentation to identify and eliminate high-impact conversion bottlenecks
- Developing the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel mix, budget allocation, and measurable objectives
- Building a high-velocity execution system that consistently delivers through agencies, freelancers, and marketing tools
- Collaborating closely with enrollment and school teams to translate family feedback into sharper messaging and higher-converting creative
What You Won’t Be Doing
- Executing awareness-only campaigns without enrollment accountability
- Serving as a request-taker for ad hoc marketing tasks with unclear ROI
- Waiting on slow approvals or large bureaucratic structures to execute
- Optimizing for vanity metrics disconnected from enrolled families
Head Of Growth Key Responsibilities
Build and operate a full-funnel growth engine that converts existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.
Basic Requirements
- Bachelor's degree (BA or equivalent)
- 10+ years of experience owning full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments
- Demonstrated accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
- Strong funnel analytics capability with a track record of diagnosing issues and prioritizing high-impact improvements
- Experience defining brand strategy, positioning, and messaging at a company level
- Proven ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology
- Ability to work full-time (40 hours/week) in a remote role based in the United States
About Gt.school
GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.
They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.
This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.
GT School students explore their passions, develop critical thinking skills, and learn to innovate.
Because that's where genius lies.
GT School is where gifted minds turn potential into power.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5750-US-NewYork-HeadofGrowth.001
Key skills/competency
- Growth Marketing
- Enrollment Funnel Management
- Conversion Rate Optimization (CRO)
- Brand Strategy
- Marketing Analytics
- Customer Acquisition Cost (CAC)
- Experimentation
- Marketing Technology (MarTech)
- Performance Marketing
- Marketing Strategy
Skills & topics
- Head of Growth
- Growth Marketing
- Enrollment Strategy
- Conversion Rate Optimization
- Marketing Analytics
- Brand Strategy
- CAC
- Performance Marketing
- Marketing Technology
- Startup Marketing
How to get hired
- Tailor your resume: Highlight full-funnel growth, conversion metrics, and your ability to build execution systems for the Head of Growth role at gt.school.
- Quantify achievements: Showcase experience with enrollments, CAC, and conversion rates using specific numbers and data points in your application.
- Demonstrate ownership: Emphasize your experience designing strategy, experimenting, and building scalable marketing operations, not just campaign execution.
- Prepare for the interview: Be ready to discuss your approach to building an enrollment funnel and your experience with AI-driven educational products.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary goal for the Head of Growth at gt.school?
- The primary goal for the Head of Growth at gt.school is to own the complete enrollment engine for GT Anywhere, converting high-intent demand into 1,000 enrolled families and establishing gt.school as the trusted authority in gifted K–8 education.
- What are the key responsibilities of the Head of Growth role at gt.school?
- Key responsibilities include owning the full enrollment funnel, designing and executing continuous experimentation, developing annual marketing strategy, building a high-velocity execution system, and collaborating with enrollment and school teams.
- What experience is required for the Head of Growth position at gt.school?
- The role requires a Bachelor's degree, 10+ years of experience in full-funnel marketing strategy with measurable outcomes in high-growth environments, demonstrated accountability for conversion metrics, strong funnel analytics, and experience defining brand strategy.
- Is this Head of Growth role remote, and where must candidates be based?
- Yes, this is a full-time, remote role based in the United States. Candidates must be able to work 40 hours per week from within the U.S.
- What is the compensation for the Head of Growth role at gt.school?
- The compensation for this role is $100 USD per hour, equating to $200,000 USD per year, assuming a 40-hour work week and 50 weeks per year. Payments are made weekly.
- What will the Head of Growth NOT be doing at gt.school?
- The Head of Growth will not be executing awareness-only campaigns without enrollment accountability, acting as a request-taker for ad hoc tasks, or waiting on slow approvals. They will also not be optimizing for vanity metrics disconnected from enrolled families.
- How does gt.school use technology in its educational model?
- gt.school revolutionizes education with AI, expert coaching, and learning science. Their AI-powered model accelerates mastery, allows students to pursue advanced interests, and provides a personalized learning environment that is 2-6 times faster than traditional classrooms.
- What is the employment type and contract for this Head of Growth position?
- This is a full-time, long-term position. It requires entering into an independent contractor agreement with Crossover as a Contractor of Record.