Marketing Science Analyst

Marketing Science Analyst at Critical Mass

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main Digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.

What You Will Do

• Analyze complex data to find patterns, solve problems, and identify opportunities.
• Turn data into actionable insights through storytelling and data visualization.
• Design, build and automate analyses, reports, dashboards, and other deliverables.
• Gather marketing data across paid and owned channels to analyze campaign performances, understand user behaviors, and report findings.
• Assist in the ideation, development, and execution of measurement frameworks.
• Determine and implement methods to improve analytics processes.
• Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests.
• Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.

What You Have

• Top-notch communication and collaboration skills.
• Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
• Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
• Experience with at least one data visualization platform (e.g.: Tableau, Datorama etc.).
• Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
• Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
• Familiarity with statistical analysis techniques and quantitative methods.
• Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.

What Critical Mass Offers

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. We provide:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more…

Our Work Model

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at Critical Mass. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an Equal Opportunity Employer

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

Key skills/competency

• Tracking and Measurement
• Reporting and Analytics
• Data Visualization
• Testing and Evaluation
• Data Integration
• Statistical Modeling
• Digital Marketing Channels
• Website Analytics (Google/Adobe)
• Digital Media Platforms
• Marketing Attribution