Manager – Corporate Communications
Crisil · Mumbai, Maharashtra, India
- On site
- Full-time
- ₹1,500,000 / year
- Mumbai, Maharashtra, India
Job highlights
- Manage external communications and PR strategies.
- Develop and execute annual PR plans.
- Build and maintain media relationships.
- Handle crisis communication and stakeholder management.
- Enhance company's public image and brand.
About the role
Manager Corporate Communications
Position Overview:
We are seeking a skilled and dynamic Manager for Corporate Communications to manage and enhance our external communications strategies. The ideal candidate will be responsible for elevating and delivering key messaging to various stakeholders, maintaining the company’s brand image, media share of voice, and overseeing PR & communication initiatives that support organizational goals.
Key Responsibilities:
Strategic Communications
- Own, develop and execute comprehensive annual PR and communication plans that align with the company and business unit’s objectives and enhance their media share of voice.
- Own and manage social media efforts for the Senior leadership team.
- Present monthly/Quarterly reviews on PR efforts, its progress, and provide timely feedback to internal stakeholders.
- Create storytelling angles and media opportunities to reinforce the brand in alignment with business priorities.
- Act as a liaison between the company and media outlets to ensure positive press coverage and effective message management.
Media Relations
- Secure excellent traction (based on internal parameters) for every press release and deliver prominent placement for thought leadership content.
- Build and maintain strong relationships with top-tier national, financial, trade and regional editors and senior correspondents.
- Monitor and report media trends related to industry, competitors, media movements, and regulatory environment.
- Schedule in-person meetings (pre-defined media rounds) with key journalists on monthly basis.
- Manage upto three press releases per day, scout for industry story opportunities, and organize regular Relationship Building Meetings.
- Scout for speaking and participation opportunities at media events.
Execom Leaders Profiling
- Own, plan and execute annual media program for the senior leadership team.
- Present monthly review covering its progress, update on upcoming opportunities, and provide regular feedback.
Agency Coordination
- Manage vendor relationships to ensure contract deliverables are met and adequate support is being provided to business teams.
- Engage with business stakeholders on monthly / quarterly basis to understand media requirements and ensure delivery.
- Lead weekly BAU calls with agency to track ongoing activities, execute planned initiatives and discuss way forward.
Stakeholder Management
- Conduct monthly meetings with spokespeople to discuss pending items, upcoming activities and their business priorities.
- Incumbent’s stakeholder relationships will be assessed based on C-SAT score (internal scoring system).
Operation Management of flagship media events
- Collaborate with internal Marketing & Communication team and business team on media assets event flow, logistics, and other related matters.
- Curate and manage media invitation process, drive attendance of relevant media, including from top-tier publications and broadcast outlets.
- Conduct comprehensive media outreach efforts, follow-ups, and share post-event coverage.
- Compile and share a detailed analysis of media efforts to business post-event.
Audit & Compliance
- Ensure adherence to brand guidelines across all applicable channels and touchpoints.
- Ensure broadcast appearances of regulated teams are executed as per the compliance procedure.
- Share internal audit requirements with compliance teams as necessary.
- Own, update, review and maintain various PR / media internal SOP documents, holding statements, and crisis playbooks as required.
Account Management & Documentation
- Review and finalise reporting documents covering share of voice analysis, competition analysis & insights presentation to every business unit/stakeholder on monthly/ quarterly basis.
Crisis Communication
- Support crisis communication efforts by providing timely, clear, and accurate messaging during critical situations.
- Work with leadership to manage reputational risks and issues effectively.
Qualifications:
- Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
- Minimum 9-12 years of experience in corporate communications, public relations, or a similar role.
- Journalism experience is a must.
- Strong writing, editing, and verbal communication skills.
- Proven ability to manage media relationships and media outreach.
- Strong project management and organizational skills.
Skills and Competencies:
- Exceptional written and verbal communication skills.
- Ability to think strategically and provide counsel at senior levels.
- Creative, proactive, and able to manage fast-paced environments.
- Strong attention to detail and commitment to high-quality work.
- Collaborative and able to work effectively with cross-functional teams.
- Knowledge of industry trends and the competitive media landscape.
- Academic background in finance will be an added advantage.
This role is key to shaping and enhancing the public image of the company, requiring someone who is both a strategic thinker and a hands-on communicator. This role is an integral part of a dynamic team, driving impactful communication initiatives and strengthening the company’s corporate presence.
Key skills/competency
- Corporate Communications
- Public Relations
- Media Relations
- Strategic Communications
- Crisis Communication
- Stakeholder Management
- Journalism
- Content Strategy
- Brand Management
- Executive Profiling
Skills & topics
- Corporate Communications
- Public Relations
- Media Relations
- Strategic Communications
- Journalism
- Communications Manager
- PR Manager
- Brand Management
- Crisis Communication
- Content Strategy
- Financial Communications
- Stakeholder Management
- Media Outreach
- Thought Leadership
- Communications Strategy
How to get hired
- Tailor your resume: Highlight your journalism, media relations, and strategic communication experience, quantifying achievements where possible.
- Craft a compelling cover letter: Emphasize your understanding of Crisil's brand and how your skills align with the Manager, Corporate Communications role.
- Prepare for behavioral questions: Be ready to discuss your experience in managing media crises and senior leadership profiling.
- Showcase strategic thinking: Demonstrate your ability to develop and execute comprehensive PR plans and manage fast-paced environments during the interview.
- Research Crisil's recent communications: Understand their current messaging and media presence to articulate your value proposition effectively.
Technical preparation
Master media relations tools and databases.,Practice writing press releases and pitches.,Develop crisis communication scenarios.,Understand financial industry media landscape.
Behavioral questions
Describe a successful media campaign you led.,How do you handle difficult journalists?,Share experience managing senior leadership comms.,How do you prioritize tasks in a crisis?
Frequently asked questions
- What are the key responsibilities for a Manager, Corporate Communications at Crisil?
- The Manager, Corporate Communications at Crisil is responsible for developing and executing PR and communication plans, managing media relations, overseeing social media for senior leadership, creating storytelling angles, managing agency relationships, and supporting crisis communication efforts. They also handle executive profiling and event management.
- What qualifications are essential for the Manager, Corporate Communications role at Crisil?
- A Bachelor's degree in Communications, Public Relations, Journalism, or a related field is required. A minimum of 9-12 years of experience in corporate communications or public relations, with a strong emphasis on journalism experience, is essential. Exceptional writing, editing, and verbal communication skills are also critical.
- What kind of experience is preferred for this role at Crisil?
- While a strong background in corporate communications and public relations is necessary, journalism experience is a must for this position. An academic background in finance is considered an added advantage. Proven ability to manage media relationships and execute strategic communication plans is highly valued.
- How does Crisil approach media relations for this role?
- Crisil emphasizes securing excellent traction for press releases and prominent placement for thought leadership. The role involves building and maintaining relationships with top-tier media, monitoring industry trends, and actively scouting for story opportunities and speaking engagements for leadership.
- What are the expected skills for a Manager, Corporate Communications at Crisil?
- Key skills include exceptional written and verbal communication, strategic thinking, creativity, proactivity, strong attention to detail, and the ability to work effectively in fast-paced and cross-functional environments. Experience in managing senior-level counsel and understanding industry trends is also important.
- How will my stakeholder relationships be assessed at Crisil?
- Your stakeholder relationships will be assessed based on the C-SAT score, which is an internal scoring system used by Crisil to measure satisfaction and effectiveness in managing relationships with internal and external stakeholders.
- Is journalism experience mandatory for the Manager, Corporate Communications position at Crisil?
- Yes, journalism experience is explicitly stated as a must for this role. This suggests a strong emphasis on strong writing fundamentals, news judgment, and the ability to craft compelling narratives for media.
- What is the role of an agency in this position at Crisil?
- The Manager, Corporate Communications will manage vendor relationships with PR agencies, ensuring contract deliverables are met. This includes leading regular calls to track activities, execute initiatives, and discuss future strategies to support business communication needs.