Paid Search Manager

About Crimson Education

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.

This is a full-time position that can be worked remotely or in one of our many offices around the globe.

Job Summary: Paid Search Manager

We are seeking a highly driven Paid Search Manager to join our expanding HQ Performance Marketing Team. This role offers a unique opportunity for an individual with a strong growth mindset to lead us in scaling our paid search campaigns to new heights. The Paid Search Manager will be reporting directly to the Digital Excellence Lead.

In addition to building, optimizing, and reporting on paid search campaigns, the role also includes the exciting challenge of implementing new tools and frameworks to better support the team and scale our Paid Search Initiatives. The ideal candidate will work closely with Regional Digital Marketing Managers from over 20 countries, gaining remarkable global exposure and collaborating with diverse teams, all towards ensuring consistency and efficiency in all paid search efforts.

What You'll Do

• Support Regional Digital Marketing Managers: Assist the Regional Digital Marketing Managers in the execution, optimization and reporting of their Paid Search campaigns.
• Conduct Campaign Audits: Perform deep dive audits into respective markets' Paid Search campaigns to identify areas of improvement.
• Handle Keyword Research & Creation of Ad Copy: Conduct keyword research, create compelling ad copies, and manage campaign elements such as conversion rates, bidding, call-to-action, etc.
• Analyze & Report: Analyze keyword costs, split testing, landing pages, cost per conversion, and inform stakeholders of new opportunities, potential risks, and other key issues.
• Maintain Data Tracking: Ensure robust data tracking via Google Tag Manager and Analytics.
• Stay Informed: Maintain up-to-date knowledge of industry news and best practices.
• Guide Team Members: Provide clear communication on PPC best practices to team members and guide them on applying these practices to their campaigns.
• Support Performance Marketing Team: Assist and drive the performance marketing team in generating more revenue through non-brand campaigns.
• Test New Strategies: Launch, test, and refine new Paid Search strategies and channels to drive growth in Paid Search.

Who You Are

• You have at least 2 years of experience in Paid Search Marketing.
• You're fluent in written and spoken English.
• You have a proven track record in lead generation, driving traffic, and growing audiences.
• You excel in working cohesively with different teams and regions.

Things We Love

• A deep understanding of paid search best practices and the willingness to stay updated on industry trends.
• Strong analytical skills with the ability to dive deep into data, discover trends, and draw actionable insights.
• Excellent communication skills with the ability to clearly and effectively guide team members.
• A persistent drive for growth and the ability to test, learn, and refine strategies.
• A team player who thrives in a collaborative environment and is committed to building strong relationships with stakeholders.

Key skills/competency

• Paid Search Marketing
• Google Ads
• Campaign Optimization
• Keyword Research
• Ad Copywriting
• Data Analysis
• Google Analytics
• Google Tag Manager
• Lead Generation
• Global Collaboration