GTM Engineer
Cresta · United States
- Hybrid
- Full-time
- $190,000 / year
- United States
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Job highlights
- Engineer GTM systems with AI and automation.
- Optimize sales processes for revenue growth.
- Work directly with executive leadership.
- Integrate and manage modern sales tech stack.
- Remote/Hybrid role with competitive compensation.
About the role
About Cresta
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.GTM Engineer
Cresta’s mission is to help companies turn conversations into their competitive advantage. We build AI that helps the world’s largest enterprises unlock revenue, efficiency, and insight from every customer interaction. We are hiring a GTM Engineer to rebuild how go to market works. This role is about eliminating manual work, helping our teams focus on the right accounts, and building systems that make winning easier. You will work directly with our CEO, CRO, CMO, and Rev Ops leadership to design and deploy an AI native operating system for our revenue engine. Location: Remote / Hybrid - Targeting SF or NYC, may consider additional locations across the US.What You Will Do
- Help GTM teams prioritize the right accounts
- Use AI and data to help SDR, marketing, and sales focus on the highest value accounts
- Surface hard to find intelligence, such as contact center scale, BPO footprint, and tech stack
- Continuously enrich and reprioritize accounts as signals change
- Eliminate manual work
- Replace manual research, opportunity prep, and CRM entry with automation and AI
- Build systems that tell sellers what to focus on each day and what actions move deals forward
- Auto-generate account plans, stakeholder maps, and discovery prep inside seller workflows
- Automate deal execution
- Automate quoting, approvals, and document generation using AI agents
- Streamline order forms, security reviews, and deal documents
- Create real-time deal signals and next steps for every opportunity
- Own and optimize the GTM system
- Write custom code and use AI coding tools to connect and extend our GTM stack
- Integrate and maximize Salesforce, Gong, Clay, Centralize, Slack, Glean, Coda and more
- Build systems that work natively inside our workflows
- Rethink segmentation, territories, and coverage using data and AI
- Take true ownership of sales effectiveness and revenue growth
- Opportunity to earn commission based on measurable impact
What We Are Looking For
- Engineer who can bridge deep technical ability with real GTM understanding
- Entrepreneur mindset with strong ownership and bias to build
- Strong understanding of enterprise GTM and sales workflows
- Comfortable writing code, using APIs, automation, data systems, and AI tools
- Deep familiarity with modern sales tech stacks
- High ownership, speed, and focus on real revenue outcomes
Perks & Benefits
We offer a comprehensive and people-first benefits package to support you at work and in life:- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Compensation At Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. Salary Range: $150,000 - $230,000 + Offers Equity Range varies based on location and experience. We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.aiKey skills/competency
- GTM Engineer
- AI and Data Prioritization
- Sales Automation
- Revenue Engine Optimization
- Enterprise GTM
- Salesforce Integration
- API Utilization
- Coding and Scripting
- AI Coding Tools
- Sales Tech Stack Management
Skills & topics
- GTM Engineer
- Go-to-Market
- Sales Engineering
- Sales Operations
- AI
- Automation
- Salesforce
- API
- Revenue Operations
- Enterprise Sales
- Coding
- Startup
- SaaS
- Customer Experience
How to get hired
- Tailor your resume: Highlight experience with GTM, AI, automation, and specific sales technologies like Salesforce. Quantify your impact on revenue and efficiency.
- Craft a strong cover letter: Express your entrepreneurial mindset and passion for building systems that drive sales success. Mention your understanding of enterprise GTM workflows.
- Prepare for technical interviews: Be ready to discuss your coding skills, API usage, automation strategies, and how you've used AI tools to solve GTM challenges.
- Showcase GTM understanding: Articulate your knowledge of sales workflows and how to leverage data and AI to improve account prioritization and deal execution.
- Demonstrate ownership: Emphasize your ability to take initiative, build solutions, and focus on measurable revenue outcomes.
Technical preparation
Practice coding and API integration challenges.,Build a demo project using sales tech tools.,Study enterprise GTM and sales workflows.,Prepare to discuss AI and automation impact.
Behavioral questions
Describe a time you automated a manual process.,How would you prioritize competing GTM initiatives?,Tell me about a complex technical problem you solved.,How do you collaborate with sales and marketing teams?
Frequently asked questions
- What are the primary responsibilities of a GTM Engineer at Cresta?
- As a GTM Engineer at Cresta, you will rebuild go-to-market processes using AI and automation. This involves helping GTM teams prioritize accounts, eliminating manual work through automation, automating deal execution, and owning the optimization of the entire GTM system by integrating and extending various sales technologies.
- What technical skills are essential for the GTM Engineer role at Cresta?
- Essential technical skills include strong coding abilities, proficiency with APIs, automation tools, data systems, and AI coding tools. Familiarity with modern sales tech stacks, especially Salesforce, Gong, Clay, and similar platforms, is also crucial.
- How does Cresta leverage AI in its GTM strategy for this role?
- Cresta utilizes AI extensively for this GTM Engineer role. You'll use AI and data to prioritize high-value accounts, automate manual research and opportunity prep, auto-generate account plans, and automate deal execution processes like quoting and document generation. AI is seen as a key enabler for building an AI-native operating system for the revenue engine.
- What is the work arrangement for the GTM Engineer position at Cresta?
- The GTM Engineer position is offered as Remote or Hybrid. Cresta is targeting candidates in the San Francisco or New York City areas but may consider additional locations across the US for the right candidate.
- What kind of impact can a GTM Engineer have at Cresta?
- The GTM Engineer role offers significant impact by directly contributing to sales effectiveness and revenue growth. You will be instrumental in building systems that make winning easier, eliminating manual work, and optimizing the entire revenue engine. There is also an opportunity to earn commission based on measurable impact.
- How does Cresta ensure candidate safety during the application process?
- Cresta is aware of recruiting impersonations and assures candidates that all official recruiting email communications will come from the @cresta.ai domain. Any outreach from other sources claiming to be from Cresta should be disregarded. For verification, candidates can reach out to recruiting@cresta.ai.
- What are the perks and benefits offered to employees at Cresta?
- Cresta offers a comprehensive, people-first benefits package including medical, dental, and vision coverage, flexible PTO, paid parental leave, a retirement savings plan, a remote work setup budget, and monthly wellness and communication stipends. Onsite employees also receive meal and commuter benefits.