Sr. Product Marketing Manager
Credo AI · United States
- Hybrid
- Full-time
- $180,000 / year
- United States
Job highlights
- Drive GTM strategy, messaging, and revenue growth.
- Develop compelling content and sales enablement materials.
- Lead end-to-end product launches and collaborations.
- Requires 6+ years in product marketing.
- Remote role with competitive salary and benefits.
About the role
About Credo AI
Credo AI is a venture-backed company dedicated to empowering organizations to responsibly build, adopt, procure, and use AI at scale. We offer a pioneering platform for AI governance, risk assessment, and compliance with regulations like the EU AI Act and standards such as NIST AI RMF and ISO 42001, ensuring compliant, fair, and auditable AI development and use. Our mission is to make responsible AI development the obvious choice, ensuring AI's benefits are accessible while addressing its risks. We achieve this by simplifying the integration of responsible AI governance into AI development and collaborating with regulators to establish appropriate ecosystem incentives. Founded in 2020, Credo AI has garnered significant recognition, including Fast Company's Most Innovative Companies of 2024, a World Economic Forum Technology Pioneer, and inclusion on CBInsights' AI 100 List and the World's Most Promising Startups list.
About the Role
At Credo AI, we believe AI governance is crucial for unlocking responsible and scalable AI adoption. As a Product Marketing Manager (PMM), you will be instrumental in our go-to-market (GTM) strategy, messaging, and revenue growth, ensuring our products resonate with customers and achieve business success. You will collaborate cross-functionally with sales, marketing, product, and customer success teams to craft compelling narratives, develop sales enablement content, and execute high-impact product launches and campaigns. This role is ideal for a strategic thinker, compelling storyteller, and data-driven marketer who thrives in a high-growth, cross-functional environment.
What You'll Do
- Drive Market Success and Product Adoption: Define and manage the go-to-market (GTM) strategy for Credo AI’s products, encompassing positioning, messaging, and launch planning. Plan and execute marketing campaigns for new and existing products, with continuous measurement and optimization for scale. Refine pricing and packaging strategies based on market insights and customer needs.
- Develop High-Impact Content & Sales Enablement: Craft compelling content across the customer journey, including sales decks, blog posts, case studies, whitepapers, and one-pagers. Create sales collateral and enablement tools to equip the sales team with clear, persuasive messaging. Translate complex AI governance concepts into clear, compelling value propositions for diverse audiences. Ensure Credo AI’s positioning aligns with real-world pain points, business objectives, and industry trends.
- Lead Product Launches & Cross-Functional Collaboration: Manage end-to-end product launches, ensuring alignment across product, marketing, and revenue teams. Build strong relationships with key stakeholders, including product management, demand generation, sales, design, and engineering, to ensure effective communication and execution. Continuously track and measure performance, optimizing marketing efforts for engagement, conversion, and revenue impact.
You might be a good fit if:
- You have 6+ years of experience in product marketing, with a focus on cross-functional collaboration with sales teams and sales enablement.
- You possess an exceptional ability to craft compelling narratives and simplify complex topics.
- You have a proven track record of driving alignment across sales, product, customer success, and marketing.
- You employ a data-driven approach to decision-making and problem-solving.
- You have a bias toward action, with the ability to pivot quickly and lead through ambiguity.
- Nice to have: Experience in AI, Governance, Risk, and Compliance (GRC), or RegTech. AI fluency or a strong willingness to learn is a requirement.
Compensation
The expected base salary range for this position is $170,000-$180,000. Salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position in the specified location. Individual pay is determined by work location and factors such as job-related skills, experience, and relevant education or training.
Location & Remote Culture
This is a remote role within a fully distributed team. We foster a connected culture through regular in-person meetups and company-wide offsites multiple times a year. We also support individual members in coordinating in-person coworking whenever possible. Credo AI deeply values diversity, equity, and inclusion, integrating these principles into our work environment and product development. We have implemented initiatives to actively foster and support these values.
Credo AI Benefits & Perks
- Competitive Salary and Equity
- Health: Comprehensive health, dental, and vision coverage, plus an ergonomic benefit for work-related equipment costs.
- Coworking: Coverage for coworking spaces (e.g., WeWork) and in-person meetups.
- Unlimited PTO: Flexible time off to support employee well-being.
- Generous Parental Leave: Up to 12 weeks of paid parental leave.
- 401(k) plan for employees (US only).
Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Sales Enablement
- Content Creation
- Product Launches
- AI Governance
- Risk and Compliance
- Cross-functional Collaboration
- Data-Driven Marketing
Skills & topics
- Product Marketing Manager
- Go-to-Market Strategy
- AI Governance
- Product Launches
- Sales Enablement
- Messaging
- Positioning
- Content Marketing
- RegTech
- Risk Management
How to get hired
- Tailor your resume: Highlight your 6+ years of product marketing experience, especially in cross-functional collaboration and sales enablement. Emphasize your success in crafting compelling narratives and simplifying complex topics for various audiences.
- Showcase your AI/GRC knowledge: If you have experience in AI, Governance, Risk, and Compliance (GRC), or RegTech, make sure this is prominent. Demonstrate your AI fluency or eagerness to learn.
- Quantify your impact: Use data and metrics to demonstrate your track record of driving alignment across teams and achieving GTM success, product adoption, and revenue growth.
- Research Credo AI's mission: Understand their commitment to responsible AI and how your product marketing skills can contribute to their mission of empowering organizations.
- Prepare for behavioral questions: Be ready to discuss how you lead through ambiguity, pivot quickly, and approach problem-solving with a data-driven mindset and a bias for action.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the base salary range for the Sr. Product Marketing Manager role at Credo AI?
- The expected base salary range for the Sr. Product Marketing Manager position at Credo AI is between $170,000 and $180,000 annually. This range can vary based on factors such as your work location, specific skills, experience level, and educational background.
- Is the Sr. Product Marketing Manager role at Credo AI remote?
- Yes, the Sr. Product Marketing Manager role at Credo AI is a fully remote position. While the team is distributed, Credo AI encourages in-person connection through regular meetups and company-wide offsites.
- What specific experience is required for the Sr. Product Marketing Manager position?
- Candidates for the Sr. Product Marketing Manager role should have at least 6 years of experience in product marketing. Key requirements include experience working cross-functionally with sales teams, sales enablement, crafting compelling narratives, simplifying complex topics, and a data-driven approach to problem-solving. Experience in AI, GRC, or RegTech is a plus.
- What are the key responsibilities of the Sr. Product Marketing Manager at Credo AI?
- The Sr. Product Marketing Manager will drive go-to-market strategy, product positioning, messaging, and launch planning. Responsibilities include developing high-impact content and sales enablement materials, creating compelling narratives around complex AI governance concepts, and managing end-to-end product launches through cross-functional collaboration.
- What benefits does Credo AI offer to employees?
- Credo AI offers a competitive compensation package including salary and equity. Benefits include health, dental, and vision coverage, an ergonomic benefit, coworking space reimbursement, unlimited Paid Time Off (PTO), generous parental leave (up to 12 weeks paid), and a 401(k) plan for US employees.
- How does Credo AI ensure AI is developed responsibly?
- Credo AI provides a platform for context-driven AI governance, risk assessment, and compliance. This platform helps organizations ensure their AI development and use are compliant, fair, and auditable, addressing risks and promoting responsible AI adoption at scale.
- What kind of company culture does Credo AI foster?
- Credo AI fosters a culture that values diversity, equity, and inclusion. As a remote-first company, they support employee connection through optional in-person meetups, coworking spaces, and company-wide offsites, while emphasizing responsible AI development.