Sr. Product Marketing Manager
Credo AI · United States
- Hybrid
- Full-time
- $175,000 / year
- United States
Job highlights
- Drive GTM strategy, messaging, and revenue growth.
- Develop compelling content and sales enablement materials.
- Manage end-to-end product launches effectively.
- Collaborate cross-functionally with diverse teams.
- Leverage data for decision-making and optimization.
About the role
About Credo AI
Credo AI is a venture-backed company on a mission to empower organizations to responsibly build, adopt, procure and use AI at scale. Credo AI has built a pioneering platform for context-driven AI governance, AI risk assessment and compliance (to regulations like the EU AI Act and standards like NIST AI RMF, ISO 42001 etc) to ensure compliant, fair, and auditable development and use of AI. Our goal is to move responsible AI development from an “ethical” choice to an obvious one-by ensuring AI’s benefits are universally accessible while addressing the full spectrum of its risks. We aim to do this both by making it easier for organizations to integrate responsible AI Governance practices into their AI development and by collaborating with regulators/policymakers to set up appropriate ecosystem incentives. Founded in 2020, Credo AI has been recognized as a one of the Most Innovative Companies of 2024 by Fast Company, a Technology Pioneer by the World Economic Forum, named to the CBInsights' AI 100 List and World's Most Promising Startups list, and included in Fast Company’s Next Big Thing in Tech and Intelligent Applications Top 40 by Madrona, Goldman Sachs, Microsoft and Pitchbook.
About the Role:
At Credo AI, we believe AI governance is the key to unlocking responsible and scalable AI adoption. As a Senior Product Marketing Manager (PMM), you’ll play a critical role in go-to-market (GTM) strategy, messaging, and revenue growth, ensuring our products resonate with customers and drive business success. You will work cross-functionally across sales, marketing, product, and customer success to create compelling narratives, build sales enablement content, and execute high-impact launches and campaigns.
If you are a strategic thinker, compelling storyteller, and data-driven marketer who thrives in a high-growth, cross-functional environment, this role is for you!
What You'll Do:
Drive Market Success and Product Adoption
- Define and manage go-to-market (GTM) strategy for Credo AI’s products, including positioning, messaging, and launch planning.
- Plan and execute marketing campaigns to promote new and existing products, continuously measuring and optimizing for scale.
- Refine pricing and packaging strategies based on market insights and customer needs.
Develop High-Impact Content & Sales Enablement
- Craft compelling content for all stages of the customer journey—including sales decks, blog posts, case studies, whitepapers, and one-pagers.
- Create sales collateral and enablement tools to equip the sales team with clear, persuasive messaging.
- Translate complex AI governance concepts into clear, compelling value propositions for different audiences.
- Ensure Credo AI’s positioning aligns with real-world pain points, business objectives, and industry trends.
Lead Product Launches & Cross-Functional Collaboration
- Manage end-to-end product launches, ensuring alignment across product, marketing, and revenue teams.
- Build relationships with key stakeholders—including product management, demand gen, sales, design, and engineering—to deliver effective communication and execution.
- Continuously track and measure performance, optimizing marketing efforts for engagement, conversion, and revenue impact.
Qualifications:
- 6+ years of experience in product marketing, working cross-functionally with sales teams, and sales enablement
- Exceptional ability to craft compelling narratives and simplify complex topics.
- Proven track record of driving alignment across sales, product, customer success, and marketing to drive alignment.
- Data-driven approach to decision-making and problem-solving.
- A bias toward action—able to pivot quickly and lead through ambiguity.
- Nice to have: Experience in AI, Governance, Risk, and Compliance (GRC), or RegTech.
- AI fluency or willingness to learn is a requirement.
Compensation
The expected base salary range for this position is $170,000-$180,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the specified location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Location & Remote Culture
While this is a remote role and we're a fully distributed team, we routinely meet up in-person. We support individual members to coordinate in-person coworking whenever possible, and organize company-wide offsites multiple times a year. At Credo AI we value diversity, equity, and inclusion as core principles in our work environment, and the development of our product offerings, and we have implemented initiatives to foster and support these values.
Credo AI Benefits & Perks
- Competitive Salary and Equity
- Health: We offer health, dental, and vision coverage. We also offer an ergonomic benefit to cover the costs of equipment to help staff stay healthy while working, both in the office and at home.
- Coworking: We will cover the cost of co-working spaces like WeWork and in-person meetups.
- Unlimited PTO: Credo AI has unlimited time off to support our employees
- Generous Parental Leave: We offer up to 12 weeks of paid parental leave.
- 401(k) plan for employees (US only)
Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Content Creation
- Sales Enablement
- Product Launch Management
- Cross-functional Collaboration
- AI Governance
- Risk and Compliance (GRC)
- RegTech
Skills & topics
- Senior Product Marketing Manager
- Product Marketing
- Go-to-Market Strategy
- Messaging
- Positioning
- Content Creation
- Sales Enablement
- Product Launch
- AI
- Governance
- Risk
- Compliance
- RegTech
- Marketing Strategy
- Campaign Management
- Customer Journey
- Value Proposition
- Cross-functional Collaboration
- Data-driven Marketing
- PMM
- AI Governance
- NIST AI RMF
- EU AI Act
- ISO 42001
How to get hired
- Tailor your resume: Highlight 6+ years in product marketing, GTM strategy, and sales enablement, emphasizing AI or GRC experience.
- Craft a compelling narrative: Showcase your ability to simplify complex AI concepts and drive alignment across teams in your application.
- Demonstrate data-driven approach: Provide examples of how you used data to inform decisions and optimize marketing efforts.
- Prepare for interviews: Be ready to discuss your experience with product launches, content creation, and cross-functional collaboration.
- Express AI interest: Show genuine enthusiasm for AI governance and willingness to learn about the field.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Senior Product Marketing Manager role at Credo AI?
- The expected base salary range for the Senior Product Marketing Manager position at Credo AI is $170,000 to $180,000 annually. This range can vary based on factors such as work location, specific skills, experience, and education.
- Is the Senior Product Marketing Manager role at Credo AI remote?
- Yes, the Senior Product Marketing Manager role at Credo AI is a remote position. Credo AI is a fully distributed team, though they do organize in-person meetups and company-wide offsites multiple times a year.
- What kind of experience is required for the Senior Product Marketing Manager role at Credo AI?
- The role requires at least 6 years of experience in product marketing, with a strong emphasis on working cross-functionally with sales teams and developing sales enablement materials. Experience in AI, Governance, Risk, and Compliance (GRC), or RegTech is a plus.
- What are the key responsibilities of a Senior Product Marketing Manager at Credo AI?
- Key responsibilities include defining and managing go-to-market strategies, developing compelling content and sales enablement tools, leading end-to-end product launches, and fostering cross-functional collaboration to drive product adoption and revenue growth.
- Does Credo AI offer benefits for remote employees in the Senior Product Marketing Manager role?
- Yes, Credo AI offers a comprehensive benefits package for remote employees, including competitive salary and equity, health, dental, and vision coverage, an ergonomic benefit, coverage for coworking spaces, unlimited PTO, and generous parental leave. A 401(k) plan is available for US employees.
- How does Credo AI ensure AI products are developed responsibly?
- Credo AI provides a platform for AI governance, risk assessment, and compliance with regulations like the EU AI Act and standards like NIST AI RMF. Their mission is to make responsible AI development the standard, ensuring AI's benefits are accessible while mitigating risks.
- What makes Credo AI a unique company to work for as a Senior Product Marketing Manager?
- Credo AI is recognized for its innovation, being named one of Fast Company's Most Innovative Companies of 2024, a World Economic Forum Technology Pioneer, and included in CBInsights' AI 100 List. The company is at the forefront of AI governance and risk management.