SEO Manager

About Credible

Credible is a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers for student loans, mortgages, personal loans, and insurance. We challenge the status quo by empowering consumers, believing in a world where ethical lending and insurance can coexist. Our mission is to help people find the best loan or insurance policy possible by simplifying complex financial decisions.

About the Role: SEO Manager

Credible is seeking a data-driven, results-oriented SEO Manager to join its dedicated SEO team. This is a unique opportunity to elevate your SEO career within the highly competitive financial services sector. You will be responsible for the strategy, planning, and execution of content-driven SEO projects. As an SEO Manager, you will lead the expansion of Credible's search visibility, collaborating closely with content and product teams. Your role involves analyzing and testing SEO theories, developing and leading growth strategies, and running SEO initiatives to drive qualified traffic. Ultimately, your work will empower consumers to make better financial decisions, profoundly impacting their financial livelihood.

This full-time, 100% remote position offers a significant opportunity for ownership and impact within a high-growth stage company. Help us accelerate organic SEO growth at Credible.

What Makes You a Great Fit

• Naturally curious and resourceful, taking initiative to gather data and information.
• Able to leverage data to quantify upside and justify investment in SEO projects.
• Demonstrates a top-class understanding of on-page SEO best practices.
• Familiar with building high-quality pages at scale.
• Eager to learn from a team of experienced SEO professionals.
• Unrelenting in your desire to beat the competition in search rankings.
• Enthusiastic about working in a dynamic start-up environment with significant opportunities for ownership.

Key Responsibilities

• Manage content workflow, understanding production timelines.
• Conduct extensive topical and competitive research to interpret user intent and produce best-in-class content briefs.
• Pair keyword research with business data to inform strategic recommendations.
• Craft and test SEO hypotheses to drive innovation.
• Identify, quantify, and manage SEO opportunities to increase organic traffic and generate qualified leads.
• Perform regular SEO audits and optimization exercises across the site.
• Consult and provide recommendations to various internal teams, including content and product.
• Assist in driving the strategy and execution of Credible’s content optimization engine, ensuring top rankings.
• Conduct on-page analysis at scale for proper keyword targeting on Credible pages.
• Monitor organic search performance for Credible and top competitor sites, especially in the personal loan vertical.
• Deliver recurring SEO performance reports, offering actionable insights for senior executives and stakeholders.
• Collaborate on quarterly progress reviews and forecasts for SEO growth.
• Stay up to date on industry trends and continuously expand SEO knowledge.

Education and Experience

• 6+ years of experience in SEO, digital content, and/or marketing with a proven track record of results.
• Ability to strategize, plan, implement, and monitor multiple projects independently.
• Experience quantifying the impact of SEO recommendations, both pre- and post-implementation.
• Proficiency with essential SEO software (Google Search Console, Google Analytics, Ahrefs, SEMRush, ScreamingFrog, etc.).
• Resourcefulness in seeking out relevant information.
• Experience writing content briefs and technical briefs for production.
• Excellent communication and interpersonal skills, capable of collaborating under pressure.
• Possesses a problem-solving, detail-oriented, and analytical mindset.
• Ability to inspect HTML and explain its SEO impact; functional knowledge of HTML and CSS.
• Strong command of the English language, including grammar and composition.
• Superior attention to detail, organization, and strong project management skills.
• Experience managing at a minimum, hundreds of pages or more.
• Experience working within WordPress and other content management systems.
• Bachelor’s degree in marketing, business, journalism, communications, information technology, or a related field preferred.

Key skills/competency

• SEO Strategy
• Content Optimization
• Keyword Research
• On-Page SEO
• SEO Audits
• Google Analytics
• Ahrefs/SEMRush
• HTML/CSS
• Project Management
• Data Analysis