Sr. Marketing Manager - Webinar & Campaign Programs

Overview

The Sr. Marketing Manager - Webinar & Campaign Programs role at Crawford Group is a remote, contract opportunity in the United States. You will lead webinar series execution and campaign operations targeted at operations research professionals, managing end-to-end campaign execution including webinar program management, product launches, and cross-functional collaboration with R&D, sales, and technical account management teams.

Responsibilities

• Strategize and execute end-to-end webinar campaigns and product launches
• Manage webinar lifecycle: planning, execution, and post-event distribution
• Coordinate with speakers and manage Zoom webinar setups
• Create WordPress webpages and manage YouTube content distribution
• Collaborate with Sales, R&D, and Technical Account Management teams
• Send campaign communications via Marketo when required

Qualifications

• 8-10 years of senior-level marketing experience in tech environments
• Proven expertise in B2B technology marketing and webinar program execution
• Strong proficiency with marketing automation platforms, especially Marketo
• Experience in Zoom webinar platform operations and WordPress webpage creation
• Excellent project management and communication skills

About Crawford Group

Crawford Group specializes in delivering expert marketing, digital, creative, events, and communications talent solutions. They are committed to fostering inclusive and diverse teams while driving revenue and pipeline growth through innovative marketing activities.

Key Skills/Competency

• B2B Marketing
• Webinar Management
• Campaign Execution
• Technical Marketing
• Marketo
• Zoom
• WordPress
• Cross-functional Collaboration
• Product Launches
• Project Management