Sr. Marketing Manager - Webinar & Campaign Prog...
@ Crawford Group

Hybrid
$114,400
Hybrid
Contractor
Posted 23 days ago

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Email Hiring Manager

XXXXXXXXX XXXXXXXXXXXXX XXXXXXX****** @crawfordgroup.com
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Job Details

Overview

The Sr. Marketing Manager - Webinar & Campaign Programs role at Crawford Group is a remote, contract opportunity in the United States. You will lead webinar series execution and campaign operations targeted at operations research professionals, managing end-to-end campaign execution including webinar program management, product launches, and cross-functional collaboration with R&D, sales, and technical account management teams.

Responsibilities

  • Strategize and execute end-to-end webinar campaigns and product launches
  • Manage webinar lifecycle: planning, execution, and post-event distribution
  • Coordinate with speakers and manage Zoom webinar setups
  • Create WordPress webpages and manage YouTube content distribution
  • Collaborate with Sales, R&D, and Technical Account Management teams
  • Send campaign communications via Marketo when required

Qualifications

  • 8-10 years of senior-level marketing experience in tech environments
  • Proven expertise in B2B technology marketing and webinar program execution
  • Strong proficiency with marketing automation platforms, especially Marketo
  • Experience in Zoom webinar platform operations and WordPress webpage creation
  • Excellent project management and communication skills

About Crawford Group

Crawford Group specializes in delivering expert marketing, digital, creative, events, and communications talent solutions. They are committed to fostering inclusive and diverse teams while driving revenue and pipeline growth through innovative marketing activities.

Key Skills/Competency

  • B2B Marketing
  • Webinar Management
  • Campaign Execution
  • Technical Marketing
  • Marketo
  • Zoom
  • WordPress
  • Cross-functional Collaboration
  • Product Launches
  • Project Management
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How to Get Hired at Crawford Group

🎯 Tips for Getting Hired

  • Customize Your Resume: Highlight webinar and campaign management experience.
  • Emphasize Technical Skills: Detail proficiency with Marketo and Zoom.
  • Research Crawford Group: Understand their marketing talent solutions.
  • Prepare Examples: Showcase cross-functional campaign successes.

📝 Interview Preparation Advice

Technical Preparation

Review webinar platform configurations in Zoom.
Practice setting up WordPress landing pages.
Familiarize with Marketo campaign automation.
Analyze past webinar analytics and reports.

Behavioral Questions

Describe managing cross-functional teams.
Explain handling deadline pressure.
Discuss resolving team conflicts.
Share examples of independent initiative.

Frequently Asked Questions