Field Marketing Manager
Crawford Group · United States
- Hybrid
- Temporary
- $135,200 / year
- United States
Job highlights
- Develop and execute marketing plans for US West & Central.
- Partner with sales leadership for pipeline growth.
- Manage regional marketing activities and events.
- Drive account-based marketing campaigns.
- Analyze marketing performance and ROI.
About the role
Field Marketing Manager
Crawford Group is seeking a dynamic, GTM-driven, and results-oriented Field Marketing Manager to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeted at Strategic accounts in the US West & Central regions for one of our clients. This position is a temporary contractor role designed to provide critical field marketing leadership and continuity while our current manager is on maternity leave. This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market motions, account dynamics, and the broader market landscape. The ideal candidate will serve as the primary field marketing lead for your territory, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers. As an Americas Field Marketing Manager – Strategic Segment (US West & Central), you will be a critical link between our global marketing initiatives and the on-the-ground sales and partner efforts during this coverage period.
About Crawford Group
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.
Key Responsibilities:
- Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment to build and generate pipeline through a holistic marketing go-to-market approach.
- Act as a strategic partner to regional sales leadership, building trusted relationships and serving as a trusted marketing and business advisor.
- Regularly track, analyze, and report on marketing activities and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
- Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
- Drive customized account-based marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
- Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.
- Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.
- Manage budget, ROI, and performance metrics for all regional marketing programs.
Success Factors:
The key success measures and metrics for your success in this role include:
- Pipeline Impact: Measuring the contribution of marketing campaigns and activities to pipeline generation, including the number of qualified leads and opps generated and the conversion rate of these measures into pipeline.
- Regional Field Marketing KPIs: Key performance indicators specific to regional field marketing activities, such as the number of events held, attendance rates and mix (customers vs. prospects), and the quality of interactions at these events.
- ROI for Marketing Activities: Tracking the return on investment for marketing campaigns and activities to ensure that resources are being used efficiently and effectively.
These metrics help in evaluating the overall impact of marketing efforts on business growth and ensuring alignment with sales priorities.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA a plus.
- 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles.
- Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts.
- Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions.
- Understanding of Strategic accounts buying dynamics and behaviors in the US West & Central regions.
- Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences.
- Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals.
- Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly.
- Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau.
- Ability to travel regionally (15%-25%) as needed.
Location & Duration:
Can work remotely from within Western to Central U.S. (e.g., Texas, Colorado, California, Washington). Duration: Full-time, consulting, Starting 07/06/2026 to 12/04/2026.
Rate:
$2,600/weekly salary as W-2 consultant of Crawford Group; benefits available if eligible (Our salary ranges are determined based on skills, experience and location).
Job Type:
Contract (Maternity Leave Backfill). Will be supporting a conference and will be required to go onsite the first week of October. Then it goes on the road in Q4-2026.
Committed to Diversity:
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.
Key skills/competency
- Field Marketing
- Account-Based Marketing (ABM)
- Go-to-Market Strategy (GTM)
- Demand Generation
- Pipeline Generation
- B2B Marketing
- Event Management
- Sales Alignment
- Marketing Analytics
- CRM (Salesforce, Marketo)
Skills & topics
- Field Marketing Manager
- B2B Marketing
- Account-Based Marketing
- Go-to-Market Strategy
- Demand Generation
- Pipeline Generation
- Event Management
- Marketing Analytics
- Salesforce
- Marketo
- US West
- US Central
- Contract role
- Marketing Consultant
How to get hired
- Tailor your resume: Highlight B2B field marketing, ABM, and GTM strategy experience, quantifying achievements with pipeline impact and ROI.
- Showcase analytical skills: Emphasize experience with Salesforce, Marketo, and data analysis for campaign optimization.
- Demonstrate regional expertise: Detail your understanding of the US West & Central markets and strategic account buying dynamics.
- Prepare for remote and travel: Confirm your ability to work remotely within the specified regions and travel up to 25% as needed.
- Express your understanding of consulting: Highlight experience in temporary roles and providing marketing leadership continuity.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary goal of the Field Marketing Manager role at Crawford Group?
- The primary goal of the Field Marketing Manager is to develop, lead, and execute strategic integrated marketing plans and account-based campaigns targeting strategic accounts in the US West & Central regions, ultimately driving pipeline generation and account growth.
- Is this a permanent or temporary position?
- This is a temporary contractor role designed to provide critical field marketing leadership and continuity while the current manager is on maternity leave, with a specific duration from 07/06/2026 to 12/04/2026.
- What specific regions does this Field Marketing Manager role cover?
- This role covers the US West & Central regions, with the ability to work remotely from within states such as Texas, Colorado, California, and Washington.
- What are the key performance indicators for this role?
- Key performance indicators include pipeline impact (qualified leads, opportunities generated), regional field marketing KPIs (event success, interaction quality), and ROI for all marketing activities.
- What marketing tools and platforms is familiarity expected with?
- Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau is expected for this role.
- What is the expected travel percentage for this position?
- The role requires the ability to travel regionally up to 15%-25% as needed, with specific onsite requirements for a conference in early October and further travel in Q4-2026.
- What is the compensation for this Field Marketing Manager role?
- The compensation is $2,600 weekly as a W-2 consultant of Crawford Group, with benefits available if eligible. Salary ranges are determined based on skills, experience, and location.
- Does Crawford Group require a specific degree for the Field Marketing Manager position?
- A Bachelor’s degree in Marketing, Communications, Business, or a related field is required. An MBA is considered a plus.
- What level of experience is required for this Field Marketing Manager role?
- A minimum of 8+ years of integrated B2B marketing experience is required, with a preference for strategic accounts field marketing roles.
- How does Crawford Group approach diversity in its teams?
- Crawford Group is committed to diversity and inclusion, believing in building diverse teams that foster creativity, innovative thinking, and opportunity for all, embracing differences in race, gender, age, religion, identity, and experience.