Brand Marketing Senior Manager
Courtyard.io · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
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Job highlights
- Define and scale Courtyard's brand strategy.
- Lead integrated brand campaigns from concept to execution.
- Identify cultural moments for brand breakthrough.
- Manage brand operations and agency relationships.
- Build iconic consumer brands from the ground up.
About the role
About Courtyard
Courtyard.io is one of the fastest growing consumer shopping platforms, built to make buying, selling and discovering high-value assets instant, engaging and accessible. We combine cutting-edge technology with a deeply immersive product experience to create moments that feel closer to entertainment than traditional commerce. At its core, Courtyard is a trust-first marketplace & platform. Every asset on Courtyard is securely stored, fully insured and instantly tradable. We remove friction while giving users confidence, speed and control. Whether someone is discovering something new or building a long term portfolio of cards, comics or collectibles, our experience is designed to be unique and fun. We're a remote first company with a highly ambitious team, pushing the boundaries of what modern digital marketplaces can be. If you are excited about building category defining products at the intersection of technology, culture and commerce, we're just getting started.Job Summary
Courtyard is seeking a Sr. Manager of Brand Marketing to define and scale the next chapter of the Courtyard brand. This role sits at the intersection of brand strategy, creative campaign development, culture, partnerships and storytelling. You’ll help shape how Courtyard shows up in the world, building campaigns, moments and experiences that grow awareness and drive conversation to strengthen our position as the leader in Entertainment Shopping. This is a highly cross-functional role that requires both strategic thinking and hands-on execution. If you’re excited about building an iconic consumer brand from the ground up, we’d love to meet you.What You’ll Do
Brand strategy & positioning- Help define and evolve Courtyard’s brand strategy, positioning, messaging and narrative.
- Develop frameworks that strengthen brand consistency across every customer touchpoint.
- Translate business objectives into brand initiatives that drive awareness, consideration and affinity.
- Help establish Courtyard as the category-defining leader in Entertainment Shopping.
- Lead integrated brand campaigns from concept through execution.
- Build tentpole marketing moments around major launches, partnerships, cultural events and new categories.
- Develop campaign briefs and partner closely with Creative, Product Marketing, Social, CRM, Community and Partnerships.
- Ensure campaigns are measurable and connected to business outcomes.
- Identify cultural moments, trends and opportunities that can help Courtyard break through.
- Develop programs that create conversation and increase earned attention.
- Help shape how Courtyard participates in sports, entertainment, gaming, collectibles and broader consumer culture.
- Help bring brand campaigns to life through creators, events, media, and community programs.
- Evaluate opportunities through both brand impact and business value.
- Build annual and quarterly brand marketing roadmaps.
- Manage agency relationships, freelancers and production partners when needed.
- Establish a reporting framework to measure campaign success.
- Drive alignment across multiple internal stakeholders and workstreams.
What You’ll Bring
- 6-10+ years of experience in brand marketing, product marketing, or integrated marketing.
- Experience building campaigns for consumer-facing brands.
- Strong strategic thinking paired with exceptional execution skills.
- Comfortable moving between high-level planning and day-to-day operational work.
- Excellent project management and cross-functional leadership abilities.
- Strong creative instinct and storytelling skills.
- Experience working with creators, partnerships, and PR.
- Experience in high-growth consumer businesses, sports, entertainment, or gaming is highly preferred.
What You’ll Get In Return
- A dynamic and engaging environment focused on fostering real growth and innovation
- Opportunities to create amazing products that our customers truly love and value
- Comprehensive health insurance packages with dependent coverage
- Competitive salary with ample opportunities for career advancement and development
- Enjoy the flexibility of a fully remote work environment
- 401(k) plan with a 4% employer match to help you plan for the future
- $100 monthly dogfooding stipend to support trying out our products firsthand
- Access to employee wellness programs designed to support your overall well-being
Key skills/competency
- Brand Strategy
- Campaign Development
- Content Marketing
- Partnership Marketing
- Marketing Operations
- Consumer Marketing
- Brand Positioning
- Creative Development
- Digital Marketing
- Marketing Communications
Skills & topics
- Brand Marketing
- Marketing Manager
- Consumer Marketing
- Campaign Development
- Marketing Strategy
- Content Marketing
- Partnership Marketing
- Marketing Operations
- Brand Strategy
- Digital Marketing
How to get hired
- Tailor your resume: Highlight experience in brand marketing, campaign development, and consumer-facing brands. Quantify achievements.
- Craft a strong cover letter: Showcase your understanding of Courtyard's mission and how your skills align with building their brand.
- Prepare for interviews: Be ready to discuss strategic thinking, creative execution, and cross-functional leadership.
- Showcase relevant experience: Emphasize any background in high-growth consumer businesses, sports, entertainment, or gaming.
Technical preparation
Study Courtyard's current brand presence and messaging.,Prepare examples of successful consumer brand campaigns.,Familiarize yourself with the collectibles market.,Understand key marketing campaign metrics and ROI.
Behavioral questions
Describe a time you built a brand from scratch.,How do you identify and leverage cultural trends?,Explain your approach to cross-functional collaboration.,Share an example of a successful integrated campaign.
Frequently asked questions
- What is Courtyard.io and what does it do?
- Courtyard.io is a fast-growing consumer shopping platform focused on making the buying, selling, and discovery of high-value assets like cards, comics, and collectibles instant, engaging, and accessible. They combine technology with an immersive product experience, prioritizing trust, security, and ease of transaction.
- What are the main responsibilities of the Brand Marketing Senior Manager at Courtyard.io?
- The Sr. Manager of Brand Marketing at Courtyard.io is responsible for defining and scaling the brand's strategy, developing creative campaigns, identifying cultural moments for engagement, managing brand operations, and fostering partnerships to strengthen Courtyard's position in Entertainment Shopping.
- What kind of experience is preferred for this Brand Marketing role?
- Experience in brand marketing, product marketing, or integrated marketing for consumer-facing brands is essential. Experience in high-growth consumer businesses, sports, entertainment, or gaming is highly preferred. Strong strategic thinking, execution skills, and creative storytelling are also key.
- Is this a remote position?
- Yes, Courtyard.io is a remote-first company, and this position offers the flexibility of a fully remote work environment.
- What are the benefits of working at Courtyard.io?
- Employees receive comprehensive health insurance, competitive salaries, ample career advancement opportunities, a 401(k) with employer match, a monthly dogfooding stipend, and access to wellness programs, all within a dynamic and innovative remote environment.
- How does Courtyard.io differentiate itself in the market?
- Courtyard.io differentiates itself by combining cutting-edge technology with an immersive product experience, focusing on trust, security, and instant tradability for high-value assets, making commerce feel more like entertainment.
- What does 'Entertainment Shopping' mean in the context of Courtyard.io?
- Entertainment Shopping refers to Courtyard's approach of making the buying and selling of collectibles and high-value assets an engaging, fun, and accessible experience, akin to entertainment, rather than traditional commerce.