Social Media Specialist

About Corning Incorporated

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible. Our people break through limitations and expectations every day to help move our company, and the world, forward. At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. Corning’s Businesses Are Ever-evolving To Best Serve Our Customers, Industries, And Consumers. Today, We Accelerate And Transform Life Sciences, Mobile Consumer Electronics, Optical Communications, Display, Automotive, And Solar Markets. We Are Changing The World With:

• Trusted products that accelerate drug discovery, development, and delivery to save lives
• Damage-resistant cover glass to enhance the devices that keep us connected
• Optical fiber, wireless technologies, and connectivity solutions to carry information and ideas at the speed of light
• Precision glass for advanced displays to deliver richer experiences
• Auto glass and ceramics to drive cleaner, safer, and smarter transportation
• Solar polysilicon, wafers, and innovative photovoltaic modules, enabling low-cost solar energy solutions

Role Purpose

Corning’s Corporate Communications function is seeking a Social Media Specialist to support the editorial and creative strategy for all current and potentially future corporate channels. The ideal candidate is a proactive, results-oriented professional who has a pulse on the social media landscape. We’re looking for a self-starter who has a hunger to learn and push the creative strategy for a global brand. This candidate will develop robust, integrated paid and owned/earned strategies to help Corning tell its story in a new way. They will also work cross-functionally to build, execute, and measure highly effective integrated campaigns.

Key Responsibilities

• Help develop and launch content on Corning’s corporate channels to support business priorities globally.
• Maintain and develop KPIs and reporting processes to track channel and post performances.
• Work with external agency partners to develop creative material for external marketing campaigns.
• Collaborate with regional teams to develop content for global representation.
• Identify opportunities to promote social media employee advocacy across Corning’s business.
• Align with PR, communications, and marketing teams on priorities and support SEO, AIO, and metrics goals.
• Create and promote stories of Corning’s impact on its communities.
• Foster and develop community management across social media channels.
• Partner with leadership to shape and execute their social media strategy.
• Support crisis monitoring and strategy, as well as proactive social listening.
• Develop creative social media campaigns to engage key stakeholders.
• Stay abreast of the latest social tools, channels, and industry trends.

Experiences/Education - Required

• Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
• A minimum of 3-5 years of relevant experience.
• Outstanding organizational and planning abilities.
• Extremely strong written and oral communications skills.

Required Skills

• Knowledge across social media platforms and experience with social media campaigns.
• Excellent written and verbal communication skills with attention to detail and strong editing skills.
• Experience with storytelling, influencer marketing, and building a global community.
• Familiarity with social media publishing platforms (e.g., Sprinklr, Sprout Social, Hootsuite).
• Understanding of trends on major social media channels and emerging channels.
• Design capabilities including basic graphic design (Photoshop, Canva), photography, and video production.
• Strong research and analytical skills.
• Ability to work comfortably across all organizational levels, including with c-suite leadership.
• Proven stakeholder management abilities.
• Ability to work well under pressure and adapt to changing project requirements.
• Ability to handle multiple tasks, assess priorities, and meet deadlines.
• Ability to work collaboratively and independently.
• Demonstrated experience using AI-powered tools to enhance social media strategy.

Soft Skills

• Strong leadership and willingness to collaborate.
• Adaptability to adjust priorities in a fast-paced environment.
• Ability to work flexible schedules to accommodate global time zones.
• Exceptional interpersonal and communication skills.

Compensation and Benefits

The range for this position is $70,350.00 - $96,732.00. Corning offers a comprehensive compensation and benefits package, including:

• Company-wide bonuses and long-term incentives.
• 100% company-paid pension benefit with fixed contributions.
• Matching contributions to your 401(k) savings plan (up to 7%-12% of pay).
• Health and well-being benefits: medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP).
• Recognition program to celebrate successes.

Key skills/competency

• Social Media Strategy
• Content Development
• Community Management
• Social Media Analytics
• Campaign Management
• Paid Social Media
• Employee Advocacy
• Influencer Marketing
• Social Listening
• Digital Marketing