Digital Marketing Specialist
CooperVision · Victor, NY
- On site
- Full-time
- $80,000 / year
- Victor, NY
Job highlights
- Execute digital marketing campaigns across channels.
- Manage email marketing and website content.
- Support paid media and social media efforts.
- Analyze campaign data and generate reports.
- Collaborate with internal and external partners.
About the role
Digital Marketing Specialist at CooperVision
At CooperVision, a division of CooperCompanies, we’re driven by a unifying purpose to help people to experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.
Job Summary
The position works closely with internal partners and agencies to ensure marketing programs are executed accurately, on time, and aligned with brand standards.
Responsibilities
Email Marketing
- Support the execution of email marketing campaigns, including building, testing, and scheduling emails and journeys. Follow email best practices to help ensure deliverability, accuracy, and consistent brand presentation.
- Maintain and update the email calendar to ensure visibility across teams and support on-time delivery.
- Work with customer support on potential email campaign feedback.
Website Management
- Implement ongoing website content updates, including copy, imagery, and links.
- Review website pages for accuracy and freshness and support routine audits with the brand team.
- Assist with basic SEO updates and content optimization efforts.
- Help troubleshoot website issues in coordination with internal teams and agency partners.
Event Support
- Create, test, and deploy event registration pages and event-related email communications using Cvent.
- Ensure access to and delivery of basic event performance and registration reporting.
Paid Media & Social Support
- Support agency partners and internal teams with the execution of paid media campaigns across channels such as Meta, Google, and LinkedIn.
- Help monitor campaign performance and flag issues or opportunities for optimization.
- Assist with social media calendar updates and scheduling of organic social posts across social channels.
Data Management & Reporting
- Assist with data preparation and audience list management for campaign execution.
- Support data cleansing activities to maintain data accuracy and integrity.
- Help consolidate paid media, email, website, and event data into reports and dashboards.
- Review results and assist in highlighting key insights and trends.
Cross-Functional Collaboration & Additional Responsibilities
- Work closely with the broader Marketing team and cross-functional partners, including Sales, Commercial Operations, Professional Affairs, and Finance.
- Support collaboration between agency partners and internal marketing teams to help ensure alignment on timelines, deliverables, and expectations.
- Support team efforts to improve processes and streamline marketing execution.
- Stay informed on updates and best practices related to email, website management, landing pages, and digital marketing tools.
- Participate in the development of annual digital objectives, as needed.
- Perform other marketing-related duties as assigned.
Travel Requirements
Travel will be required as part of this job – up to 10% of time.
Qualifications
Knowledge, Skills and Abilities:
- Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform
- Experience managing content within CMS platforms such as Drupal, WordPress, or similar systems
- Familiarity with BrightEdge or similar SEO tools and general SEO best practices
- Basic knowledge of HTML, JavaScript, and CSS
- Exposure to paid media platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar tools
- Experience with Google Analytics
- Strong knowledge of Excel
- Experience with Cvent or similar event management tools
- Familiarity with Sprout Social or similar social media management tools
- Strong collaboration skills with the ability to partner across teams to support shared goals
- Demonstrates reliability, ownership of tasks, and initiative in execution
- Strong verbal, written, and presentation skills, with the ability to clearly convey information, present ideas, and collaborate effectively with cross-functional teams
- Excellent organizational abilities with the capacity to manage multiple priorities simultaneously
Experience:
Minimum of 2 years related experience in marketing automation is required.
Education:
Bachelor’s degree in Digital Marketing, Business, Marketing; MBA/Master’s a plus
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $70,000.00 and $93,200.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is based on experience and may be subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
Key skills/competency
- Digital Marketing Specialist
- Email Marketing
- Website Management
- SEO
- Paid Media
- Social Media Marketing
- Marketing Automation
- Data Analysis
- Content Management Systems
- Google Analytics
Skills & topics
- Digital Marketing Specialist
- Marketing Automation
- Email Marketing
- Website Management
- SEO
- Paid Media
- Social Media Marketing
- Google Analytics
- Salesforce Marketing Cloud
- Content Management System
How to get hired
- Tailor your resume: Highlight experience with marketing automation, CMS, SEO, paid media, and analytics platforms.
- Showcase collaboration: Emphasize your ability to work with cross-functional teams and agency partners.
- Quantify achievements: Use data to demonstrate your impact in previous marketing roles.
- Prepare for interviews: Be ready to discuss your experience with specific tools and campaign examples.
- Research CooperVision: Understand their purpose, values, and products to align your application.
Technical preparation
Master Salesforce Marketing Cloud or similar.,Practice CMS content updates and SEO basics.,Familiarize with Google Ads and Meta Ads.,Build reports using Google Analytics and Excel.
Behavioral questions
Describe a successful email campaign you managed.,How do you prioritize multiple marketing tasks?,Share an example of collaborating with agencies.,How do you handle website issues or errors?
Frequently asked questions
- What are the key responsibilities for a Digital Marketing Specialist at CooperVision?
- The Digital Marketing Specialist at CooperVision is responsible for executing email marketing campaigns, managing website content, supporting paid media and social media efforts, and assisting with data management and reporting. This role also involves cross-functional collaboration with internal teams and agency partners.
- What marketing automation platforms does CooperVision use for this role?
- CooperVision requires hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform for the Digital Marketing Specialist position.
- What is the required experience for the Digital Marketing Specialist role at CooperVision?
- A minimum of 2 years of related experience in marketing automation is required for this position. Additionally, experience with CMS platforms, SEO tools, paid media platforms, Google Analytics, and event management tools is beneficial.
- What is the educational requirement for the Digital Marketing Specialist job at CooperVision?
- A Bachelor's degree in Digital Marketing, Business, or Marketing is required. An MBA or Master's degree is considered a plus.
- Is this a remote or on-site position at CooperVision?
- This Digital Marketing Specialist position is an on-site role, requiring the employee to be in the office 5 days per week. Normal office environment conditions apply.
- What is the expected salary range for a Digital Marketing Specialist at CooperVision?
- For U.S. locations, the starting base pay for this role is between $70,000.00 and $93,200.00 per year. The actual base pay is subject to various factors and may change.
- Does the Digital Marketing Specialist role at CooperVision involve travel?
- Yes, travel is required as part of this job, up to 10% of the time.
- What are the technical skills needed for the Digital Marketing Specialist at CooperVision?
- Key technical skills include experience with marketing automation platforms (e.g., Salesforce Marketing Cloud), CMS platforms (e.g., Drupal, WordPress), SEO tools (e.g., BrightEdge), basic HTML/JavaScript/CSS, paid media platforms (e.g., Google Ads, Meta Ads), Google Analytics, Excel, Cvent, and social media management tools (e.g., Sprout Social).