Gestionnaire marketing d'industrie
Contrôles Laurentide / Laurentide Controls · Kirkland, QC
- On site
- Full-time
- CA$85,000 / year
- Kirkland, QC
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Job highlights
- Develop and execute industry marketing strategies.
- Create compelling technical content for specific sectors.
- Collaborate with sales, product, and marketing teams.
- Analyze market trends and customer needs.
- Support sales initiatives and represent company at events.
About the role
Industry Marketing Manager
Join the largest provider of automation and reliability solutions in our territory. Discover what we can offer you and be the voice that cultivates innovative ideas to help industry thrive in Eastern Canada.
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About the Role
The Industry Marketing Manager (IMM) is a strategist focused on one or more business sectors, responsible for designing, aligning, and implementing marketing plans that encompass the needs and initiatives of Sales, Product, and Marketing teams for specific vertical markets (e.g., mining, pulp and paper, oil and gas, chemical, pharmaceuticals). Aware of the specific needs of customers, knowledgeable about our solutions and the commercial reality of the sectors entrusted to them, the IMM drives demand through a series of targeted, data-driven, and technically accurate marketing tactics, as well as the creation of accessible, practical, and relevant content for the sector, which illustrates our expertise and sheds light on industry trends, in order to support sales teams and position the company as a recognized leader. Success in this role relies on close alignment and continuous collaboration with internal teams to ensure that marketing plans reflect business unit priorities, market realities, and customer needs. The IMM works in synergy with key marketing functions (digital, studio, communications, events, brand) to deliver consistent and impactful campaigns.
Your Contribution
Sector Strategy and Leadership
- Plan and direct sector-specific marketing campaigns aligned with growth objectives.
- Develop go-to-market strategies for new solution launches by sector, in collaboration with Strategic Growth Managers (product/service leaders within business units).
- Act as a marketing advisor to sales teams in assigned sectors.
- Work closely with sector sales managers to harmonize sector priorities with marketing planning and execution.
- Collaborate with central functions (digital, studio, communications and events, brand) to implement key tactics.
- Serve as the primary marketing contact point within industry groups.
Content and Market Expertise
- Create technically accurate and accessible content in partnership with internal experts from business units and sales groups (publications, white papers, articles, etc.).
- Position this content as an industry reference to increase company awareness in the sector, acting as content expert within the marketing team.
- Translate technical details into clear and relevant messages for customers, in collaboration with product experts.
Market Research, Intelligence, and Data Management
- Produce comprehensive market reports to guide strategy and execution.
- Anticipate sector trends, regulatory changes, and technological innovations.
- Maintain a thorough understanding of market dynamics, customer issues, and the competitive landscape.
- Own and optimize the customer journey for assigned sectors.
- Ensure data accuracy related to market information, reports, and decision-making.
Sales Support and Customer Improvement
- Provide strategic sales tools, guides, and resources tailored to the needs of each sector.
- Participate in customer improvement processes to align marketing initiatives with customer expectations and feedback.
- Offer strategic sales support across all their activities.
Events
- Represent the company at various industry events, conferences, and client meetings.
- Collaborate with events and communications teams to deliver impactful sector activities.
- Be available to travel outside of normal working hours, including weekends, for specific events.
Essential Skills and Qualifications for Success
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Over 5 years of experience in B2B or industrial marketing, with proven expertise in sector strategy.
- Good understanding of sectors such as pulp and paper, mining, oil and gas, manufacturing, or similar sectors.
- Good knowledge of Pardot.
- Project management tools (Asana, Monday, etc.).
- AI-based marketing tools.
- Digital Asset Management systems.
- Analytics platforms (Power BI is an asset).
- Communication skills, written and verbal, in French.
- Communication skills, written and verbal, in English would be considered an asset.
Location
Kirkland, QC (hybrid mode in accordance with our internal procedure)
About Laurentide
Laurentide's goal is to help industry thrive in Eastern Canada. More than just words, our values drive us to think differently, act with integrity, and steer our future in the right direction. By being customer-centric, collaborative, valuing people, having a thirst for success and passion, prioritizing health, safety, and the environment, and finally, by building trust and reliability, we can: Inspire genius. Propel industry.
The masculine is used for the sole purpose of lightening the text. We subscribe to the principle of equal employment opportunity.
In accordance with Law 96, this position requires mastery of English to serve clients in Atlantic Canada and interact with US suppliers, to ensure effective communication and operational efficiency.
Key skills/competency
- Industry Marketing
- Marketing Strategy
- B2B Marketing
- Content Creation
- Market Research
- Sales Support
- Digital Marketing
- Project Management
- Data Analysis
- Pardot
Skills & topics
- Industry Marketing Manager
- Marketing Strategy
- B2B Marketing
- Industrial Marketing
- Sector Strategy
- Content Creation
- Market Research
- Sales Support
- Pardot
- Laurentide Controls
How to get hired
- Tailor your resume: Highlight B2B/industrial marketing experience and sector strategy expertise.
- Showcase Pardot knowledge: Emphasize proficiency with Pardot and AI marketing tools.
- Demonstrate industry understanding: Detail your experience in pulp & paper, mining, or oil & gas.
- Prepare for interviews: Be ready to discuss marketing strategy and collaboration with sales teams.
- Highlight language skills: Mention your French and English communication abilities.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities of an Industry Marketing Manager at Contrôles Laurentide?
- The Industry Marketing Manager at Contrôles Laurentide is responsible for developing and implementing marketing strategies for specific vertical markets, creating technically accurate content, conducting market research, and supporting sales teams. They act as a strategic advisor, driving demand and positioning the company as a leader within its chosen sectors.
- What industries does the Industry Marketing Manager at Contrôles Laurentide focus on?
- The Industry Marketing Manager will focus on specific vertical markets such as mining, pulp and paper, oil and gas, chemical, and pharmaceuticals, among others. A good understanding of these sectors is essential for success in this role.
- What are the required qualifications for the Industry Marketing Manager role at Contrôles Laurentide?
- Essential qualifications include a Bachelor's degree in Marketing, Business, or Communications, over 5 years of B2B or industrial marketing experience with sector strategy expertise, and knowledge of Pardot, project management tools, AI marketing tools, and Digital Asset Management systems. Proficiency in French is required, and English is a strong asset.
- Is this a remote or on-site position at Contrôles Laurentide?
- This Industry Marketing Manager position is based in Kirkland, QC, and follows a hybrid work arrangement as per internal company procedures. Some travel may be required for industry events.
- How does Contrôles Laurentide support employee growth and development for an Industry Marketing Manager?
- Contrôles Laurentide's values, such as a thirst for success and passion, customer-centricity, and collaboration, indicate a supportive environment for professional growth. The company aims to help industry thrive, suggesting opportunities for employees to contribute to significant advancements and develop their expertise.
- What is the importance of English for the Industry Marketing Manager role at Contrôles Laurentide?
- Mastery of English is required by Law 96 for this role to effectively serve clients in Atlantic Canada and interact with US suppliers. This ensures efficient communication and operational effectiveness across different regions and with international partners.