Marketing Automation Manager

Marketing Automation Manager at CONTACT Software

Are you an expert in HubSpot and passionate about clean system structures, efficient processes, and sustainable automation? Then you are exactly right with us!

In this role, you will assume technical responsibility for the structurally sound setup and continuous development of our HubSpot Marketing Hub. At the interface between Marketing Specialists and operational processes, you will ensure stable data and automation structures and guarantee that our marketing is technically optimally supported.

Your Responsibilities

• Technical overall responsibility for the structurally sound setup and continuous development of the HubSpot Marketing Hub, including the conception of scalable system architectures (properties, lifecycle models, lead management processes, authorization concepts).
• Conception and implementation of sustainable automations and data flow logics along the customer journey, as well as ensuring efficient data and automation structures.
• Ensuring stable data structures and high data quality, defining and developing uniform standards for data models, and monitoring data flows and integrations with connected systems.
• Analysis and implementation of technical requirements from marketing and sales, including evaluation of technical expansions, new HubSpot functions, and integrations.
• Steering and coordination of technical implementation with internal stakeholders and external partners, as well as ensuring transparent processes and defined quality standards.
• Monitoring of system and automation processes using relevant KPIs, and identification and resolution of technical error sources.
• Structured documentation of system architectures, processes, and best practices, as well as supporting departments in using HubSpot.
• Proactive observation and evaluation of data protection requirements and new HubSpot functions for continuous derivation and internal team development of relevant standards and best practices.
• Consulting on the technical feasibility and implementation of complex campaigns in HubSpot, including integration into existing data and automation structures.

What You Should Bring

• At least three years of practical experience with HubSpot Marketing Hub, ideally in lead management, workflows, DOI processes, and campaign control.
• Strong project management and coordination skills with the ability to structure and manage multiple topics in parallel.
• Strong analytical skills and proficient use of dashboards, reporting, and KPIs.
• Profound understanding of data protection requirements in marketing processes (e.g., DOI, data flows, and consents).
• High communication and teamwork skills, as well as strong moderation skills in cross-departmental coordination.
• Proactive, solution-oriented working style and enjoyment of sustainably optimizing processes and developing standards.
• Very good German and English language skills, both written and spoken, for working with international colleagues and technical documentation.

What We Offer

• Exciting projects and varied tasks within a dynamic and experienced team that looks forward to welcoming you.
• A market-competitive salary and flat hierarchies within a rapidly growing organization with a “Du”-culture up to the management level.
• Individual and professional onboarding with a mentoring program and support from your team colleagues.
• Many opportunities for further development through a growing marketing team.
• Selection from various training courses from our training catalog for professional and personal development.
• Discounts for company fitness and participation in various sports groups, regular team and company events.
• Choice between working at one of our locations, in home office, or a hybrid activity.
• Open and appreciative corporate culture where your own ideas are not only allowed but also gladly heard.
• Flexible working hours with time recording and 30 days of vacation (for a 5-day week).
• Subsidy for the Deutschlandticket.
• Offers for mental health.
• Fresh fruit and various hot and cold drinks at our locations.

Key skills/competency

• HubSpot Marketing Hub
• Marketing Automation
• Lead Management
• Data Quality
• System Architecture
• Campaign Management
• Project Management
• Data Privacy (GDPR)
• Reporting & Analytics
• Workflow Optimization